Image that illustrates Ad editor

Ad editor

42 200 kr

Other intermediaries

41 600 - 54 400 kr / month

Women earn 103% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Ad editor

Average salary 42 200 kr
Males 41 600 kr
Females 42 900 kr

What does an Annonsberedare do? – Tasks and work environment

An Annonsberedare is responsible for planning, designing, and coordinating advertising materials for publication in various media. Tasks often include contact with both advertisers and internal production units to ensure that ads meet technical requirements and deadlines. The role also involves reviewing materials, adapting to graphic guidelines, and some administrative work related to ad bookings and invoicing. Many Annonsberedare work in open-plan offices with high work pace, where accuracy and quick adjustments are crucial to meet deadlines and customer demands. Digitalization has led to an environment characterized by advanced publishing systems and collaboration across digital platforms.

Salary development over time

Over the past three years, Annonsberedare have experienced relatively stable salary growth. In 2022, the average salary was 39,400 SEK per month, increasing to 42 800 SEK in 2023. Since then, the salary level has plateaued somewhat and in 2024 it amounts to 42 200 SEK. The total increase from 2022 to 2024 is approximately 7 percent, but between 2023 and 2024, a slight decrease of just under 1.4 percent is observed. This development can be explained by market maturity and increased competition among employers, as well as digital workflows and automation impacting demand for traditional Annonsberedare. Despite this, the profession remains important, especially within larger media houses and advertising agencies where quality assurance and specialized skills are highly valued.

Annonsberedare salary – comprehensive overview

  • Average salary: 42 200 SEK/month
  • Lowest salary: 41,600 SEK/month (men), 42,400 SEK/month (women)
  • Highest salary: 54,400 SEK/month (men), 42,900 SEK/month (women)
  • Hourly wage: 254 SEK
  • Gender differences: Women earn 103% of what men do
  • Regional differences: No clear regional differences available

Education and qualifications

To work as an Annonsberedare, a post-secondary education in media, graphic production, or communication is usually required. Many employers also seek experience with digital publishing systems and ad production, preferably complemented with internships or trainee programs. Formal educational requirements vary, but a relevant vocational higher education or equivalent is often advantageous. Skills development is ongoing via industry-specific courses and certifications.

  • Post-secondary education: 2–3 years in media, graphic production, or communication
  • Relevant internship: Internships at media houses or advertising agencies are recommended
  • Courses/certifications: Digital publishing, Adobe Creative Suite
  • Prerequisites: High school diploma and basic computer skills
  • Tips for choosing: Select education focusing on digital advertising and project management

Many Annonsberedare work closely with sales and marketing departments, gaining unique insights into how advertising campaigns are planned, optimized, and evaluated. This broad understanding of communication and business can be valuable when transitioning to other roles within the media industry.

– statsskuld.se

Common benefits and compensations

Annonsberedare often have collective agreements that include occupational pension, health insurance, and wellness allowances. Other common benefits include opportunities for remote work, flexible hours, and subsidized lunches. In some cases, education grants and bonuses linked to project results are also offered.

Competition and challenges

The competition for positions as an Annonsberedare is moderate, with a steady number of job openings within the profession. Digitalization has increased demands for technical skills and the ability to quickly adapt to new tools. A challenge is to stay updated on changes in publishing processes and ad platforms, while employers also seek increased efficiency. For younger and recent graduates, establishing oneself can be difficult without practical experience, whereas experienced Annonsberedare often benefit from broader networks and specialized knowledge. Another challenge is that the role can be affected by economic fluctuations and changing media habits among advertisers.

Tips for aspiring Annonsberedare

To succeed as an Annonsberedare, it is beneficial to combine technical precision with creative problem-solving. Being organized helps manage multiple projects and tight deadlines, while good communication skills facilitate collaboration with colleagues and clients. Curiosity about digital tools and trends provides an edge in the industry’s fast development, and an eye for detail minimizes errors in the publishing process. Flexibility is valuable when last-minute changes occur, and a positive attitude contributes to good team morale. Finally, early internships and building a network within media and advertising are wise, as many jobs are filled through personal recommendations.

Key facts about Annonsberedare

  • Education level: Post-secondary education (2–3 years) recommended
  • Work environment: Office-based, often open-plan
  • Work form: Full-time or hourly employment, flexible hours common
  • Demand: About 550 job openings in Sweden in 2024
  • Special skills: Digital publishing and ad production

Career paths and future outlook

After three to five years as an Annonsberedare, opportunities include advancing to roles such as production manager, advertising project manager, or digital communicator. Some choose to specialize in digital advertising and system administration, while others move into client relations or sales. Forecasts from the Employment Service indicate stable demand, especially for those with experience in new digital platforms and automated ad production. The industry is changing rapidly, and those who continuously upgrade their skills have good prospects for long-term career development. Related professions include media planner, graphic designer, and marketing coordinator.

Frequently asked questions about Annonsberedare

  • What does an Annonsberedare earn?
    - The average salary is 42 200 SEK per month, with variations depending on experience and employer.
  • Are there gender differences in salary for Annonsberedare?
    - Yes, women earn on average 103% of what men do within the profession.
  • What education is required to become an Annonsberedare?
    - Post-secondary education in media, graphic production, or communication is recommended.
  • What are the future prospects for Annonsberedare?
    - Demand remains stable with approximately 550 job openings in Sweden according to current figures.
  • What tasks does an Annonsberedare perform?
    - Planning, designing, and coordinating advertisements for publication in various media.
  • Can one work remotely as an Annonsberedare?
    - Many employers offer opportunities for remote work or flexible hours.
  • What career paths are available after a few years as an Annonsberedare?
    - Common next steps include production manager, project manager, or digital communicator.

Who has the highest salary?
The highest salary for a Ad editor is 54400 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 42900 kr.
Who has the lowest salary?
The lowest salary for a Ad editor is 41600 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 42400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 108% 42000 kr 42100 kr
35-44 42600 kr 43000 kr
Snitt 103% 42000 kr 42200 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Ad editor has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.

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