What does a technical salesperson in IT do? – Tasks and work environment
A technical salesperson in IT works with selling complex technical solutions, systems, or products to companies and organizations. The role involves identifying customer needs, presenting technical solutions, negotiating agreements, and ensuring that delivered products or services meet customer requirements. The work environment is often office-based with occasional travel to client meetings, trade shows, and conferences, as well as regular contact with technical specialists and decision-makers at clients. The pace can be fast, and the role requires both technical understanding and strong social skills.
Salary development over time
Salaries for a technical salesperson in IT have shown a clear upward trend in recent years. In 2022, the average salary was 46,700 SEK per month, which increased to 49 600 SEK in 2023. During 2024, the average salary has continued to rise and now stands at 51 300 SEK per month. This corresponds to an increase of about 10% over three years, which is higher than the average for many other professions. The driving factors behind the salary increase are digital transformation, increasing demand for IT solutions, and a growing need for salespeople with deep technical expertise. The market has become more competitive, benefiting experienced IT technical salespeople.
Technical Salesperson in IT Salary – Complete Overview
- Average salary: 51 300 SEK/month
- Lowest salary: 38,200 SEK/month (female, public sector)
- Highest salary: 61,500 SEK/month (male, private sector, education 3+ years)
- Hourly wage: 309 SEK
- Gender differences: Men earn 53 000 SEK, women 47 200 SEK (89% of men's salary)
- Regional differences: Specific regional differences are not provided
Education and qualifications
To work as a technical salesperson in IT, a post-secondary education in technology, IT, or sales (2–3 years) is usually required, often combined with experience in the industry. Many employers prefer candidates with a technical background, but commercial skills and social ability are also highly valued. Certifications and specialized courses in sales or specific IT technologies can be advantageous for standing out in the job market.
- Formal education: Post-secondary education in IT, engineering, or sales (2–3 years)
- Certifications: Examples include Microsoft, Cisco, or sales certificates
- Internship/Trainee: Common in larger companies and consulting firms
- Prerequisites: High school diploma with technical or economic focus
- Self-study/online: Courses in sales processes, business communication, and IT products
Many technical salespeople in IT become specialists in a specific system or product area and often serve as an important link between developers and customers. Those who can quickly familiarize themselves with new technologies and collaborate with various professionals often have an advantage in the role.
Common benefits and compensation
In addition to base salary, performance-based bonuses or commissions, company car, mobile phone, computer, and wellness allowance are often offered. Many employers also provide pension contributions, health insurance, and opportunities for further education. Flexible working hours and remote work options are also common in this profession.
Competition and challenges
The competition for jobs is moderate, and the recruitment situation is characterized by a balance according to the Swedish Public Employment Service's forecast. This means that the number of applicants and available jobs are relatively evenly distributed. Challenges in the profession include high demands on both technical understanding and sales ability, as well as the ability to quickly learn new products and markets. The pace of change in the IT industry is high, requiring continuous skills development. Additionally, performance expectations and variable pay can create some financial uncertainty for those new to the role.
Tips for aspiring technical salespeople in IT
To succeed as a technical salesperson in IT, it is beneficial to combine analytical skills with a genuine interest in technology and business. Being communicative and attentive facilitates identifying customer needs and presenting solutions pedagogically. Strong drive and perseverance are important qualities, especially when sales cycles are long and competition fierce. It is also valuable to continuously update knowledge on new technologies and trends, and to build a broad network within the industry. Actively seeking feedback and developing both technical and commercial skills increases the chances of advancing quickly and taking on larger responsibilities.
Key facts about Technical Salesperson in IT
- Education level: Post-secondary education, typically 2–3 years
- Work environment: Office, travel, and digital meetings
- Typical employment form: Full-time, often with variable pay
- Demand: Moderate, about 550 available jobs nationwide
- Special skills: IT systems, technical sales, customer communication
Career paths and future prospects
After 3–5 years as a technical salesperson in IT, there are good opportunities to advance to roles such as key account manager, sales manager, or product manager. Many also choose to specialize within specific technical areas or become consultants in business development. The Swedish Public Employment Service's forecast indicates that demand for corporate salespeople, including technical salespeople in IT, will remain unchanged over the next five years. The market is characterized by balance, meaning job opportunities are moderate and competition for positions is relatively even.
Frequently asked questions about Technical Salesperson in IT
- What does a Technical Salesperson in IT earn?
- The average salary is 51 300 SEK per month. Men earn 53 000 SEK and women 47 200 SEK.
- How has the salary development for technical salespeople in IT been?
- Salaries have increased by about 10% over three years, from 46,700 SEK in 2022 to 51 300 SEK in 2024.
- What education is required to become a technical salesperson in IT?
- A post-secondary education in IT, engineering, or sales (2–3 years) is recommended.
- What are the most common benefits?
- Bonuses, commissions, company car, wellness allowance, and opportunities for further training are common.
- What is the job market like?
- There are approximately 550 available jobs within the profession, and demand is considered moderate.
- Are there gender differences in salary?
- Yes, women earn on average 89% of what men do within the profession.
- What career paths are available after a few years?
- Opportunities to advance to key account manager, sales manager, or product manager.
