Outdoor salesman

What does a field salesperson do? – tasks and work environment

A field salesperson primarily works on building relationships and selling products or services to other companies or organizations. The role includes prospecting new customers, scheduling and conducting physical or digital meetings, presenting solutions, negotiating, and signing contracts. The work environment is often highly mobile, as meetings and customer visits can occur within the local region or sometimes elsewhere. Flexibility, independence, and the ability to handle a varied pace are key qualities for the profession. The salesperson often manages the entire sales process, from initial contact to closing the deal and follow-up.

Salary development over time

The salary for field salespeople has developed positively in recent years. In 2022, the average salary was 46,700 SEK per month, which increased to 49 600 SEK in 2023. In the latest year, 2024, the average salary has risen further to 51 300 SEK per month. The total increase over this three-year period amounts to approximately 9.9%. Salary levels are influenced by factors such as increased competition for experienced salespeople, higher demands on business drive and digital skills, as well as companies’ increased willingness to reward results. Demand for skilled field salespeople has been relatively stable, contributing to steady salary growth despite economic fluctuations.

Field sales salary – comprehensive overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, public sector)
• Highest salary: 61,500 SEK/month (male, private sector, post-secondary education)
• Hourly wage (average): 309 SEK
• Gender difference: Women earn 47 200 SEK (89% of men's salary, men: 53 000 SEK)
• Regional differences: Data is missing or varies depending on the labor market

Education and qualifications

The path to becoming a field salesperson varies, but a high school diploma in sales, trade, or economics often serves as a foundation. Many employers value post-secondary studies in sales or marketing, but the profession is also open to individuals with relevant work experience. Practical skills, communication ability, and a strong business drive are often more important than formal degrees. Specialized courses and certifications can provide competitive advantages, especially in B2B sales.

• High school diploma: Sales or trade programs (3 years)
• Post-secondary education: YH/KY in sales, marketing, or economics (1–3 years)
• Certifications: Sales training, product, and supplier certificates
• Internships: Common with trainee positions and internships in sales
• Work experience: Previous work in customer service or sales is advantageous
• Online courses: Opportunities for self-study and distance learning

Common benefits and compensation

Field salespeople often have access to performance-based compensation such as commissions, bonuses, and contests with extra rewards. Company cars, mobile phones, computers, and wellness allowances are common benefits. Some employers also offer pension contributions beyond collective agreements, as well as flexible working hours and remote work options. Other popular benefits include further training, insurance, and employee discounts.

Competition and challenges

The labor market for field salespeople is characterized by a balance between supply and demand, meaning competition for the most attractive positions can be intense. To stand out, proven results and the ability to quickly learn new products or services are essential. Digitization and changing buying behaviors demand higher competence in digital sales and online relationship building. At the same time, managing pressure from high sales targets and results can be challenging. The profession often involves travel and irregular working hours, which can challenge work-life balance.

Tips for those who want to become a field salesperson

To succeed as a field salesperson, it’s good to be proactive and persistent, as patience is often needed to build a stable customer base. A genuine interest in business development and a desire to understand customer needs make it easier to find suitable solutions and increase sales. Good communication skills facilitate all stages of the sales process, from first contact to closing. Flexibility and adaptability are important qualities, especially when the market changes rapidly or new products are to be sold. Being self-driven and able to work systematically helps manage multiple processes simultaneously. Finally, a positive attitude and the ability to handle setbacks are crucial for maintaining motivation and achieving long-term success in the profession.

Key facts about field salespeople

• Average salary: 51 300 SEK/month
• Salary range: 38,200–61,500 SEK/month
• Gender difference: Women earn 89% of men's salary
• Typical work form: Field-based with high mobility
• Education level: High school or post-secondary education recommended

Career paths and future prospects

After three to five years as a field salesperson, opportunities open up to advance to roles such as key account manager, sales manager, or business developer. Some also choose to specialize within specific industries or products, which can lead to higher salaries and responsibilities. According to the Swedish Public Employment Service’s forecast for corporate salespeople, the job market is expected to be balanced nationwide, with medium-level job opportunities over the next five years. Demand is expected to remain unchanged, with approximately 550 job openings within the profession during the current period. Development is influenced by economic cycles, digitization, and changing purchasing patterns, but the need for skilled salespeople remains in the long term.

Frequently asked questions about field salespeople

• What is the average salary of a field salesperson?
  - The average salary for a field salesperson is 51 300 SEK per month.
• What does the salary range look like for field salespeople?
  - Salaries range from 38,200 SEK to 61,500 SEK depending on experience, gender, and sector.
• What is required to become a field salesperson?
  - A high school diploma in sales or economics is most common, but experience and sales talent are highly valued.
• Are there salary differences between men and women?
  - Yes, women earn on average 89% of what men do in the profession.
• What benefits are common for field salespeople?
  - Common benefits include commission, bonus, company car, and wellness allowance.
• What are the future prospects for field salespeople?
  - Demand is expected to remain unchanged over five years, with good chances of employment nationwide.
• What development opportunities are available?
  - Career paths include key account manager, sales manager, and business developer.