How much does a Activity guide make

  1. Salary statistics
  2. Activity guide
Image that illustrates Activity guide

Activity guide

30 200 kr

Guides and tour leaders

27 700 - 33 600 kr / month

Women earn 97% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Activity guide

Average salary 30 200 kr
Males 30 800 kr
Females 29 900 kr
1 Likes 0 Comments 15 Vacant jobs ->

What does an activity guide do? – tasks and work environment

An activity guide leads and organizes various leisure activities for groups, often within tourism, sports, or outdoor recreation. Tasks can range from guiding hikes, bike rides, or paddling, to arranging team building, games, and sports for children or adults. The work involves significant responsibility for safety, planning, and creating a positive experience for participants. Activity guides often work outdoors, sometimes under varying weather conditions, and the profession requires both physical endurance and good social skills.

Salary development over time

The salary for activity guides has steadily increased over the past three years. In 2022, the average salary was 28,200 SEK per month, which increased slightly to 28 500 SEK in 2023. In 2024, the average salary has risen to 30 200 SEK, representing an increase of about 7% compared to 2022. This positive salary development can partly be explained by increased demand for experience-based services and a growing tourism sector. Changes in collective agreements and higher skill requirements may also have contributed to raising salary levels. Despite the increase, gender differences are noticeable but relatively small, and hourly wages follow a similar trend with a current average of 181 SEK per hour.

Activity guide salary – complete overview

  • Average salary: 30 200 SEK/month
  • Lowest salary: 27,700 SEK/month (female with a 3-year high school education)
  • Highest salary: 33,600 SEK/month (female in the public sector, high school education up to 2 years)
  • Hourly wage: 181 SEK
  • Women: 29 900 SEK/month (97% of men's salary)
  • Men: 30 800 SEK/month
  • Regional differences: No specific data available

Education and qualifications

To work as an activity guide, a high school education focusing on tourism, sports, or outdoor activities is usually required. Many employers also require specific certifications, leadership experience, and knowledge of first aid. Practical skills and language abilities are advantageous, and it is common to supplement with shorter courses or training depending on the employer and sector.

  • High school education: Tourism, sports, or outdoor activities (2–3 years)
  • Certifications: Examples include first aid, CPR, safety training
  • Practical experience: Internships or volunteer work are often advantageous
  • Language skills: English and other languages may be required
  • Short courses: Leadership, pedagogy, guiding techniques

Many activity guides have the opportunity to work abroad during seasons, which provides valuable experience and international contacts. The work periods can be intensive, but they often contribute to personal development and a broad social network.

– statsskuld.se

Common benefits and compensations

Activity guides are often offered benefits such as free meals during shifts, staff accommodation during seasonal work, and sometimes access to equipment or free activities. Some employers also provide wellness allowances, discounts on travel, and further training within the profession.

Competition and challenges

The market for activity guides is highly seasonal, which means competition for permanent positions can be intense during the low season. Many positions are project- or season-based, requiring flexibility and the ability to quickly adapt to new work environments. The work can be physically demanding and often involves responsibility for safety and group dynamics. Good social skills and a professional attitude are necessary even in stressful situations. Therefore, the profession suits those who enjoy variety, challenges, and working with people.

Tips for those who want to become an activity guide

To succeed as an activity guide, it’s beneficial to be outgoing and have a natural ability to engage groups. A strong interest in outdoor activities and physical exercise helps, as does good organizational skills to plan and execute activities safely and enjoyably. Flexibility and the ability to handle unexpected situations are important, especially since weather and group dynamics can change quickly. Continuous skill development, such as learning new guiding techniques or languages, can increase chances of employment and higher salary. Showing leadership and taking responsibility are also valued, as employers often appreciate guides who can create a sense of safety and enjoyment for participants. Teamwork and a positive attitude are key to thriving and developing in the profession.

Key facts about Activity Guide

  • Education level: High school (2–3 years)
  • Typical employment: Seasonal or project-based
  • Average salary: 30 200 SEK/month
  • Hourly wage: 181 SEK
  • Demand: 550 available jobs in the profession

Career paths and future prospects

After three to five years in the profession, many activity guides have the opportunity to advance to roles such as team leader or trainer within larger organizations. It is also common to move into project management, event planning, or other roles within tourism and experience industries. According to the Swedish Public Employment Service’s forecast for the profession, there is no specific assessment for activity guides, but demand for guides and tour leaders remains stable with 550 available jobs in Sweden. The industry’s development is influenced by trends in tourism and leisure sectors, which means future prospects can vary depending on economic cycles and seasonal fluctuations.

Frequently asked questions about Activity Guide

  • What does an activity guide earn?
    - An activity guide has an average salary of 30 200 SEK per month in Sweden.
  • What are the gender differences in activity guide salaries?
    - Women earn an average of 29 900 SEK per month, which corresponds to 97% of men's salaries.
  • What education is required to become an activity guide?
    - Generally, a high school education in tourism, sports, or outdoor activities along with certifications in first aid and leadership are required.
  • Are there regional salary differences?
    - Specific regional differences are lacking, but salaries may vary depending on employer and season.
  • What is the job market like for activity guides?
    - Currently, there are 550 available jobs within the profession of guides and tour leaders.
  • What are the highest and lowest salaries for activity guides?
    - The highest salary is 33,600 SEK and the lowest is 27,700 SEK per month.
  • What personal qualities are important for an activity guide?
    - Social skills, leadership, flexibility, and responsibility are key qualities.

Richard Andersson

Richard Andersson - 2025-07-09 05:39:07

Occupation
Who has the highest salary?
The highest salary for a Activity guide is 33600 kr. This salary belongs to a woman working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a man in this profession is 31500 kr.
Who has the lowest salary?
The lowest salary for a Activity guide is 27700 kr. This salary belongs to a woman also working in the Multiple sectors. The lowest salary for a man in this profession is 30600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 24300 kr 28200 kr
25-34 27700 kr 30600 kr
35-44 29600 kr 31700 kr
Snitt 97% 27200 kr 30200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Activity guide has the SSYK code 5113, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
<-|->
90000 kr
Vacant jobs
Show more
Similar occupations
Latest posts
  • Public Opinion - Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Public Opinion

    Opinion Poll Status Novus: Unchanged Support – Social Democrats Largest

    Wed, 19 Nov 2025 - 08:35
  • National Debt - The National Debt – Level, Development, and Significance for Sweden

    National Debt

    The National Debt – Level, Development, and Significance for Sweden

    Wed, 8 Oct 2025 - 08:00
Salary, Taxes, and Fees
Net salary 31 377
Net salary
31 377
Taxes
11 738
Fees
12 129

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2025 taxes

Explore more topics