Ad controller

What does an Annonskontrollant do? – Tasks and work environment

An Annonskontrollant reviews advertisements before they are published in various media, such as printed newspapers, digital platforms, and social channels. The role involves ensuring that ads comply with applicable legislation, industry regulations, and ethical guidelines. Tasks often include analyzing ad material, providing feedback to advertisers, and collaborating with sales and marketing departments. The work is usually performed in an office environment with a fast pace, where precision and integrity are crucial to ensure accurate and responsible advertising.

Salary development over time

Over the past three years, the salary for an Annonskontrollant has steadily increased. In 2022, the average salary was 37,400 SEK per month, followed by 38 500 SEK in 2023 and 39 700 SEK in 2024. This represents a total salary increase of approximately 6.1% over the period. The development reflects a stable demand for the role, where digitalization and increased complexity in the advertising landscape contribute to the need for qualified controllers. However, salary increases have been moderate, which is typical for professions within marketing and sales assistance where competition for positions is balanced. Gender differences remain, with women still earning less than men in the profession, affecting the overall salary trend.

Annonskontrollant salary – complete overview

• Average salary: 39 700 SEK/month
• Lowest salary: 34,600 SEK/month (male, private sector worker)
• Highest salary: 48,200 SEK/month (male, private sector, high school education)
• Lowest salary for women: 35,500 SEK/month
• Highest salary for women: 40,000 SEK/month
• Hourly wage (average): 239 SEK
• Women earn: 38 200 SEK/month (87% of men's salary)
• Men earn: 43 700 SEK/month

Education and qualifications

To work as an Annonskontrollant, a high school education with a focus on marketing, media, or law is usually required, but many employers prefer candidates with post-secondary education. The industry values experience in advertising, ad review, or administration. Courses in marketing law, ethics, and digital ad systems are particularly advantageous. Practical experience through internships or trainee programs can be crucial for securing an initial position.

• High school education: Business and administration program, 3 years
• Post-secondary education: Relevant YH training or university courses in marketing/law
• Certifications: Courses in marketing law and digital ad systems
• Internship: Internship or trainee program in media/advertising
• Prerequisites: Basic computer skills and good language proficiency

Common benefits and compensations

Annonskontrollanter are often offered benefits such as wellness allowances, occupational pensions, and flexitime agreements. The possibility of remote work exists, especially within larger media houses and digital agencies. Further, training support and subsidized lunches may be provided, and in some cases, bonuses linked to work performance or team results.

Competition and challenges

The competition for roles as an Annonskontrollant is assessed as moderate and relatively balanced, according to the Swedish Public Employment Service's forecasts for marketing and sales assistants. An increased focus on digital advertising and automation requires continuous skill development in new ad systems and regulations. Challenges also include quickly interpreting and applying changing laws and industry standards, as well as handling ethically difficult boundaries in advertising. The ability to work systematically and maintain high quality under time pressure is essential for success in the role.

Tips for those who want to become an Annonskontrollant

To succeed as an Annonskontrollant, it is beneficial to combine accuracy with an interest in advertising and law. Developing analytical skills facilitates the review of complex ads and helps in making objective decisions. Good communication skills are important, as the role often involves dialogue with both advertisers and colleagues in various roles. Flexibility and a willingness to quickly familiarize oneself with new digital systems are valuable, especially as the industry evolves rapidly. Integrity is crucial to ensure all ads comply with laws and regulations, even when it involves making uncomfortable decisions. Being resilient and having good prioritization skills are also qualities appreciated in the profession. Finally, experience from internships or part-time jobs in media or marketing provides a significant advantage in the job market.

Key facts about Annonskontrollant

• Education level: High school or post-secondary education in marketing/law
• Work environment: Office-based, often fast-paced
• Work arrangement: Full-time, sometimes with remote options
• Demand: 550 available jobs within the profession (May 2024)
• Gender distribution: Women earn 87% of what men do

Career paths and future prospects

After three to five years in the profession, an Annonskontrollant can advance to roles such as senior reviewer, team leader, or specialist in digital ad review. There are also opportunities to move into managerial positions within marketing departments or agencies. According to the Swedish Public Employment Service's forecasts, demand for the profession is expected to remain unchanged over the next five years, and the recruitment situation is considered balanced. Industry development, with increased digitalization and more complex regulations, may lead to new specialized roles and a continued need for skill development. Related professions include advertising designer, marketing coordinator, and compliance officer.

Frequently asked questions about Annonskontrollant

• What does an Annonskontrollant earn?
  - The average salary is 39 700 SEK per month, but it varies depending on experience, gender, and sector.
• What education is required to become an Annonskontrollant?
  - High school education with a focus on marketing or law is common, but post-secondary studies are advantageous.
• What does the job market look like for Annonskontrollanter?
  - The job market is balanced with 550 available jobs within the profession according to recent statistics.
• Are there salary differences between men and women?
  - Yes, women earn on average 87% of what men do in the profession.
• What personal qualities are important?
  - Accuracy, integrity, good communication skills, and the ability to work under pressure are central qualities.
• What benefits are common?
  - Wellness allowance, occupational pension, flexitime, and sometimes the possibility of remote work.