Market researcher, salesperson

What does a market researcher in sales do? – Tasks and work environment

A market researcher focused on sales is responsible for mapping market trends, analyzing customer behaviors, and identifying business opportunities. Tasks often include data collection and interpretation, designing surveys, conducting interviews, and reporting results to sales and marketing departments. The work is usually carried out in close collaboration with internal teams and external partners, requiring analytical skills and good communication abilities. The work environment is often office-based but may also involve travel for field surveys or industry meetings.

Salary development over time

Salaries for sales-oriented market researchers have shown steady growth over the past three years. In 2022, the average salary was 46,700 SEK per month, increasing to 49 600 SEK in 2023. In 2024, the average salary has reached 51 300 SEK, representing an increase of just over 9.8% during the period. This trend reflects an increased demand for qualified analysts in sales, while digitization and complex markets raise skill requirements. Salary increases have also been influenced by competition for experienced specialists, especially in larger cities and within the private sector. Women in the profession have experienced a slower salary development compared to men, which is reflected in a persistent gender pay gap over time.

Market Researcher, Sales Salary – Complete Overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, public sector)
• Highest salary: 61,500 SEK/month (male, private employee, post-secondary education 3+ years)
• Hourly wage: 309 SEK
• Women earn: 47 200 SEK/month (89% of men's salary)
• Men earn: 53 000 SEK/month
• Regional differences: Higher salaries in big cities and within the private sector

Education and qualifications

The path to becoming a market researcher in sales typically involves post-secondary education in economics, marketing, or statistics. Many employers also value experience in sales, project management, or data-driven analysis. Internships and industry experience are often advantageous, and there are opportunities to enhance skills with certifications or short courses in analysis tools and digital marketing.

• Post-secondary education: Economics, marketing, or statistics (2–4 years)
• Certifications: Courses in analysis, digital marketing, or CRM systems
• Internships: Industry experience and trainee programs increase employability
• Prerequisites: Good analytical skills, familiarity with statistics and presentations
• Self-study: Online courses in Excel, data visualization, and survey design are recommended

Common benefits and compensations

Market researchers in sales are often offered benefits such as wellness allowances, occupational pensions, remote work options, and flexible working hours. Bonuses and performance-based compensation are common, especially in the private sector, along with access to training and professional development. Company cars and mobile phones are other typical benefits associated with the role.

Competition and challenges

The competition for positions as a sales-oriented market researcher is assessed as moderate, with a balance between supply and demand. Digitalization of market analysis has increased the requirements for technical skills and the ability to handle large datasets. Challenges often include quickly interpreting changing market trends and delivering insights that create business value. The ability to collaborate across departments and adapt to new tools is crucial for success. Additionally, the role often involves managing time pressure and multiple projects without compromising quality.

Tips for aspiring sales market researchers

To succeed as a sales-focused market researcher, it is beneficial to combine analytical skills with strong communication abilities. Developing knowledge in statistics and digital analysis tools provides an advantage, especially if you are curious about new business models and trends. Precision and structure are important traits, as the work often involves multiple projects and large datasets. Actively seeking internships or trainee positions can provide valuable industry experience and improve employment prospects. Collaboration skills and social competence are essential, as many analyses are conducted in dialogue with clients and colleagues. Flexibility and adaptability to changing tasks and tools are also advantageous. Finally, continuous further education is recommended, as the profession evolves rapidly alongside technological developments.

Key facts about Market Researcher, Sales

• Education level: Post-secondary education, often 2–4 years
• Work environment: Office-based with some fieldwork
• Typical employment: Full-time, sometimes project-based
• Demand: Moderate, balanced between supply and demand
• Special skills: Analysis tools, statistics, and digital marketing

Career paths and future prospects

After three to five years in the profession, a sales-focused market researcher can advance to roles such as senior analyst, project manager, or marketing manager. There are also opportunities to specialize in digital analysis, consulting, or business development. According to the Employment Service’s forecast, the demand for corporate salespeople, including market researchers, is expected to remain unchanged over the next five years with a continued balanced labor market. Currently, around 550 job openings exist in the field, offering good opportunities for those with the right skills and experience. Digitalization and increasing demands for data-driven sales are expected to continue influencing the profession’s development and career options.

Common questions about Market Researcher, Sales

• What is the salary of a Market Researcher, Sales?
  - The average salary is 51 300 SEK per month, with variation depending on experience, gender, and sector.
• How large is the salary gap between women and men?
  - Women earn an average of 47 200 SEK, which corresponds to 89% of men's salaries.
• What education is required to become a market researcher in sales?
  - Post-secondary education in economics, marketing, or statistics is recommended.
• What are the job responsibilities of a market researcher, salesperson?
  - Data collection and analysis, survey design, and reporting to management and sales departments.
• What are the future prospects for the profession?
  - Demand is expected to remain unchanged with moderate employment opportunities according to the Employment Service.
• What benefits are common in the profession?
  - Wellness allowances, occupational pension, bonuses, and remote work options are common.
• Are there significant regional salary differences?
  - Yes, salaries are generally higher in big cities and within the private sector.