Market researcher, salesperson salary

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Market researcher, salesperson salary

53 200 SEK

Corporate salespeople

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

38 000 - 64 000 SEK / month

Women earn 92% of what men do.

Försäljning & inköp

Average salary 53 200 SEK/month Monthly gross salary
Salary range 38 000 - 64 000 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a market researcher in sales do? – Tasks and work environment Salary development over time Market Researcher, Sales Salary – Complete Overview Open jobs Related occupations About the data

Salary progression Market researcher, salesperson

Average salary 53 200 kr
Males 54 400 kr
Females 49 900 kr
1 Likes 0 Comments 2113 Vacant jobs ->

What does a market researcher in sales do? – Tasks and work environment

A market researcher focused on sales is responsible for mapping market trends, analyzing customer behaviors, and identifying business opportunities. Tasks often include data collection and interpretation, designing surveys, conducting interviews, and reporting results to sales and marketing departments. The work is usually carried out in close collaboration with internal teams and external partners, requiring analytical skills and good communication abilities. The work environment is often office-based but may also involve travel for field surveys or industry meetings.

Salary development over time

Salaries for sales-oriented market researchers have shown steady growth over the past three years. In 2022, the average salary was 46,700 SEK per month, increasing to 51 300 SEK in 2023. In 2024, the average salary has reached 53 200 SEK, representing an increase of just over 9.8% during the period. This trend reflects an increased demand for qualified analysts in sales, while digitization and complex markets raise skill requirements. Salary increases have also been influenced by competition for experienced specialists, especially in larger cities and within the private sector. Women in the profession have experienced a slower salary development compared to men, which is reflected in a persistent gender pay gap over time.

Market Researcher, Sales Salary – Complete Overview

  • Average salary: 53 200 SEK/month
  • Lowest salary: 38,200 SEK/month (female, public sector)
  • Highest salary: 61,500 SEK/month (male, private employee, post-secondary education 3+ years)
  • Hourly wage: 309 SEK
  • Women earn: 49 900 SEK/month (92% of men's salary)
  • Men earn: 54 400 SEK/month
  • Regional differences: Higher salaries in big cities and within the private sector

Education and qualifications

The path to becoming a market researcher in sales typically involves post-secondary education in economics, marketing, or statistics. Many employers also value experience in sales, project management, or data-driven analysis. Internships and industry experience are often advantageous, and there are opportunities to enhance skills with certifications or short courses in analysis tools and digital marketing.

  • Post-secondary education: Economics, marketing, or statistics (2–4 years)
  • Certifications: Courses in analysis, digital marketing, or CRM systems
  • Internships: Industry experience and trainee programs increase employability
  • Prerequisites: Good analytical skills, familiarity with statistics and presentations
  • Self-study: Online courses in Excel, data visualization, and survey design are recommended

In the role of a sales-focused market researcher, the ability to quickly familiarize oneself with new industries and target groups is often required. It is common to work on multiple projects simultaneously, demanding high levels of organization and adaptability.

– statsskuld.se

Common benefits and compensations

Market researchers in sales are often offered benefits such as wellness allowances, occupational pensions, remote work options, and flexible working hours. Bonuses and performance-based compensation are common, especially in the private sector, along with access to training and professional development. Company cars and mobile phones are other typical benefits associated with the role.

Competition and challenges

The competition for positions as a sales-oriented market researcher is assessed as moderate, with a balance between supply and demand. Digitalization of market analysis has increased the requirements for technical skills and the ability to handle large datasets. Challenges often include quickly interpreting changing market trends and delivering insights that create business value. The ability to collaborate across departments and adapt to new tools is crucial for success. Additionally, the role often involves managing time pressure and multiple projects without compromising quality.

Tips for aspiring sales market researchers

To succeed as a sales-focused market researcher, it is beneficial to combine analytical skills with strong communication abilities. Developing knowledge in statistics and digital analysis tools provides an advantage, especially if you are curious about new business models and trends. Precision and structure are important traits, as the work often involves multiple projects and large datasets. Actively seeking internships or trainee positions can provide valuable industry experience and improve employment prospects. Collaboration skills and social competence are essential, as many analyses are conducted in dialogue with clients and colleagues. Flexibility and adaptability to changing tasks and tools are also advantageous. Finally, continuous further education is recommended, as the profession evolves rapidly alongside technological developments.

Key facts about Market Researcher, Sales

  • Education level: Post-secondary education, often 2–4 years
  • Work environment: Office-based with some fieldwork
  • Typical employment: Full-time, sometimes project-based
  • Demand: Moderate, balanced between supply and demand
  • Special skills: Analysis tools, statistics, and digital marketing

Career paths and future prospects

After three to five years in the profession, a sales-focused market researcher can advance to roles such as senior analyst, project manager, or marketing manager. There are also opportunities to specialize in digital analysis, consulting, or business development. According to the Employment Service’s forecast, the demand for corporate salespeople, including market researchers, is expected to remain unchanged over the next five years with a continued balanced labor market. Currently, around 550 job openings exist in the field, offering good opportunities for those with the right skills and experience. Digitalization and increasing demands for data-driven sales are expected to continue influencing the profession’s development and career options.

Common questions about Market Researcher, Sales

  • What is the salary of a Market Researcher, Sales?
    - The average salary is 53 200 SEK per month, with variation depending on experience, gender, and sector.
  • How large is the salary gap between women and men?
    - Women earn an average of 49 900 SEK, which corresponds to 92% of men's salaries.
  • What education is required to become a market researcher in sales?
    - Post-secondary education in economics, marketing, or statistics is recommended.
  • What are the job responsibilities of a market researcher, salesperson?
    - Data collection and analysis, survey design, and reporting to management and sales departments.
  • What are the future prospects for the profession?
    - Demand is expected to remain unchanged with moderate employment opportunities according to the Employment Service.
  • What benefits are common in the profession?
    - Wellness allowances, occupational pension, bonuses, and remote work options are common.
  • Are there significant regional salary differences?
    - Yes, salaries are generally higher in big cities and within the private sector.

Richard Andersson

Richard Andersson - 2025-07-13 11:22:00

Occupation
Who has the highest salary?
The highest salary for a Market researcher, salesperson is 64000 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 57200 kr.
Who has the lowest salary?
The lowest salary for a Market researcher, salesperson is 38000 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 47100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 85% 32800 kr 34100 kr
25-34 95% 45100 kr 47100 kr
35-44 91% 50900 kr 53600 kr
45-54 98% 53100 kr 56100 kr
55-64 90% 54700 kr 57700 kr
65-68 55100 kr 57700 kr
Snitt 92% 50600 kr 53200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Market researcher, salesperson has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
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Net salary
31 390
Taxes
11 718
Fees
12 582

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* Updated with 2026 taxes

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