Marketing engineer

What does a Marketing Engineer do? – Tasks and work environment

A Marketing Engineer combines technical expertise with business thinking and often analyzes markets, identifies new business opportunities, and develops strategies for launching technical products or services. Tasks include market analyses, customer surveys, product development, and collaboration with engineers as well as sales and marketing departments. The role often involves working closely with production and development teams to ensure customer needs are met and that the company's technical solutions reach the right target audience. The work environment is usually office-based but can also include travel to customers, trade shows, or suppliers, especially in international business.

Salary development over time

The salary of a Marketing Engineer has shown a stable and positive trend over the past three years. In 2022, the average salary was 50,400 SEK per month, which increased to 51 600 in 2023. In 2024, there was a further increase to 54 500, representing a total increase of nearly 8.1% over the period. This trend reflects an increasing demand for technically skilled marketing specialists as digitalization and technological innovation become increasingly crucial for companies' competitiveness. At the same time, some salary variation is observed depending on education level, sector, and work experience. The salary increase can also be linked to the industry's need for specialized skills in both technology and business development.

Marketing Engineer salary – comprehensive overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, postgraduate education <3 years)
• Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
• Hourly wage: 328 SEK/hour (average, 166 hours/month)
• Gender differences: Women earn 88% of what men do (men 58 500 SEK, women 51 800 SEK)
• Regional differences: Salary levels may vary depending on region and sector

Education and qualifications

The path to becoming a Marketing Engineer usually involves a university or master's degree in industrial economics, marketing, or technical sales. Combined skills in technology and business development are particularly sought after. Internships or trainee programs in technology-intensive companies often provide a strong start, and additional training in market analysis or business communication can be advantageous.

• Formal degree: Bachelor or master's in engineering (3–5 years), often with a focus on industrial economics or marketing
• Certifications/courses: Courses in market analysis, project management, or business development
• Internship/trainee: Common in larger tech companies or consulting firms
• Prerequisites: Mathematics, technology, and economics at high school level
• Self-study/online: Opportunities to supplement with digital courses in business analysis and digital marketing

Common benefits and compensations

Marketing Engineers are often offered competitive benefits such as occupational pension, wellness allowance, bonuses, remote work options, and sometimes company cars and extra vacation days. The extent of benefits varies depending on the employer, sector, and position, but many companies prioritize attractive conditions to retain qualified staff in this sought-after profession.

Competition and challenges

The competition for roles as a Marketing Engineer is significant, especially at larger tech companies and consulting firms. At the same time, there are challenges in staying updated on both technological developments and market trends. The demands to quickly adapt to changes and understand complex products are high. The recruitment situation is characterized by difficulty in finding the right skills, while many leave the profession for new challenges. The ability to combine deep technical understanding with business acumen and communication skills is crucial for success.

Tips for those who want to become a Marketing Engineer

To succeed as a Marketing Engineer, it is good to be both analytical and curious, as the role requires understanding technical details and market needs. A structured approach facilitates analyzing and presenting complex information in a business-oriented manner. Communication skills are central, especially when conveying technical solutions to customers or internal stakeholders. Being flexible and quickly able to adapt to new trends and technologies is a great asset. Networking and industry forums can provide valuable insights and contacts. Practical experience through internships or trainee programs gives an advantage in the job market. Finally, interest in business development and environmental scanning are important drivers in the profession.

Key facts about Marketing Engineers

• Education level: Bachelor or master's degree in engineering (3–5 years)
• Work environment: Office-based, often with customer visits and travel
• Demand: Great opportunities for employment, approximately 550 available jobs in the profession
• Gender differences: Women earn 88% of men's salaries
• Special skills: Combination of technical competence and business acumen

Career paths and future prospects

After three to five years in the profession, opportunities open for more specialized roles such as product manager, business developer, or project manager within technology-intensive companies. Some choose to deepen their expertise in market analysis or digital strategy, while others advance to leadership positions in sales or innovation. According to the Swedish Public Employment Service's forecast, opportunities for employment as a Marketing Engineer and related roles are large, with demand expected to remain stable over the next five years. The national recruitment situation is characterized by some difficulty in finding the right skills, indicating continued good career prospects for those who combine technology and marketing.

Frequently asked questions about Marketing Engineers

• What is the average salary for a Marketing Engineer?
  - A Marketing Engineer has an average salary of 54 500 SEK per month.
• What education is required to become a Marketing Engineer?
  - Typically, a university or master's degree in engineering with a focus on technology and marketing.
• Are there significant salary differences between men and women?
  - Yes, women earn approximately 88% of what men do in the profession.
• What are the future prospects for Marketing Engineers?
  - The job market is considered good with strong opportunities over the next five years.
• What common benefits are offered?
  - Common benefits include occupational pension, wellness allowance, bonuses, and sometimes company cars.
• What is needed to enjoy the profession?
  - A combination of technical understanding, business insight, and good communication skills is important.
• What career paths are available after a few years as a Marketing Engineer?
  - Common paths include product manager, business developer, or project manager within technology and marketing.