How much does a Marketing consultant make

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Marketing consultant

54 500 kr

Marketing analysts and marketers etc.

48 700 - 78 400 kr / month

Women earn 88% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Marketing consultant

Average salary 54 500 kr
Males 58 500 kr
Females 51 800 kr
1 Likes 0 Comments 152 Vacant jobs ->

What does a market consultant do? – Tasks and work environment

A market consultant analyzes market trends, evaluates customer behaviors, and develops strategies to help companies achieve their business goals. Tasks often include market research, data collection, statistical processing, and advising on marketing and sales. The role also involves interpreting complex information and presenting insights in an understandable way for management or clients. Market consultants often work in a dynamic environment where the pace can be high, and tasks vary depending on the assignment. The work is usually performed at an office, but travel to client meetings or industry fairs can also occur.

Salary development over time

The salary of a market consultant has steadily increased over recent years. In 2022, the average salary was 50,400 SEK per month, which increased to 51 600 SEK in 2023. In 2024, the average salary reached 54 500 SEK, representing an approximate 8% increase over three years. This positive trend can be explained by high demand for specialist skills in market analysis and business consulting, as well as increased competition for qualified employees. Salary development is also driven by digitalization and the need for advanced analytical tools in the industry. Despite steady growth, gender pay gaps have persisted, reflecting a challenge within the profession.

Market consultant salary – complete overview

  • Average salary: 54 500 SEK/month
  • Lowest salary: 48,700 SEK/month
  • Highest salary: 78,400 SEK/month
  • Hourly wage: 328 SEK
  • Women: 51 800 SEK/month
  • Men: 58 500 SEK/month
  • Women’s salary as a percentage of men’s: 88%
  • Regional differences: Data unavailable

Education and qualifications

To work as a market consultant, a post-secondary education in economics, marketing, or a related field is usually required. Many employers prefer a university degree and experience in market analysis, but additional courses and certifications can also be advantageous. Practical experience, such as through trainee programs or internships, is often an important pathway into the profession.

  • Formal degree: Bachelor's in economics, marketing, or business administration (3 years)
  • Certifications/courses: Digital marketing, data analysis, project management
  • Internship/trainee: Recommended to gain industry experience
  • Prerequisites: Basic university eligibility
  • Self-study/online: Courses in digital tools and analysis platforms

Working as a market consultant often requires quickly understanding different industries and grasping new business models. Those who enjoy variety and problem-solving rarely face monotonous workdays. The consulting role demands both analytical skills and strong communication abilities, especially when explaining complex conclusions to clients without specialist knowledge.

– statsskuld.se

Common benefits and compensations

Market consultants are often offered benefits such as occupational pension, wellness contributions, flexible working hours, and the possibility of remote work. Bonuses based on results are common, along with support for further training and access to modern technology. In the consulting industry, networking opportunities and conferences are also valued perks.

Competition and challenges

Competition for assignments in the market consulting industry can be intense, especially in metropolitan areas where many players operate. A constantly changing business climate and rapid technological shifts require consultants to continuously update their skills and adapt to new tools and methods. Building a strong professional network is crucial for success, as is the ability to deliver clear results under pressure. Additionally, irregular workloads and high client expectations can introduce stress into the profession.

Tips for those who want to become a market consultant

To succeed as a market consultant, it’s beneficial to combine analytical skills with strong communication abilities. Curiosity and a desire to learn about new markets and tools provide an advantage as the industry evolves. A structured work approach helps manage multiple projects simultaneously, and effective collaboration with colleagues and clients is essential. Flexibility and problem-solving skills are valuable during rapid changes or when facing unforeseen challenges. Building a strong network and participating in industry events increase chances for new assignments and career growth.

Key facts about Market Consultant

  • Education level: Usually a bachelor's degree (3 years) in economics or marketing
  • Work environment: Office-based, often with flexible work arrangements
  • Demand: Great opportunities for employment according to the Employment Service
  • Work form: Consulting assignments, employment, or own business
  • Special skills: Digital analysis, industry knowledge, project management

Career paths and future prospects

After three to five years as a market consultant, opportunities open for more qualified roles such as senior market consultant, project manager, strategic consultant, or marketing manager. Some choose to specialize in digital marketing or business development, while others start their own consulting firm. According to the Employment Service’s forecast, job opportunities remain strong, with relatively unchanged demand over the next five years. The industry is characterized by some staff turnover, but the number of available jobs is high. Digitalization and increased use of data analysis are expected to continue shaping the profession in the future.

Frequently asked questions about Market Consultant

  • What does a Market Consultant earn?
    - The average salary for a market consultant is 54 500 SEK per month.
  • What are the gender differences in salaries for market consultants?
    - Men earn an average of 58 500 SEK, women 51 800 SEK, which means women earn 88% of men's salaries.
  • What education is required to become a market consultant?
    - Most commonly, a bachelor's degree in economics or marketing, often supplemented with courses in digital marketing.
  • What are the most common tasks for a market consultant?
    - Tasks include market analysis, strategy development, advising, and reporting to clients or management.
  • What are the future prospects for market consultants?
    - According to the Employment Service, job opportunities are plentiful and demand is expected to remain unchanged over the next five years.
  • What are the highest and lowest salaries for market consultants?
    - The highest salary is 78,400 SEK, and the lowest is 48,700 SEK per month.
  • Are there many job openings for market consultants?
    - There are approximately 550 available jobs in the profession of market analysts and marketers.

Richard Andersson

Richard Andersson - 2025-07-12 19:33:33

Occupation
Who has the highest salary?
The highest salary for a Marketing consultant is 78400 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 58800 kr.
Who has the lowest salary?
The lowest salary for a Marketing consultant is 48700 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 50600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30800 kr
25-34 94% 45000 kr 45400 kr
35-44 91% 55400 kr 56100 kr
45-54 85% 61100 kr 62800 kr
55-64 94% 64200 kr 65700 kr
Snitt 88% 53600 kr 54500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing consultant has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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