Market researcher, interviewer

What does a market researcher, interviewer do? – Tasks and work environment

A market researcher, interviewer works with collecting, analyzing, and reporting data about people's opinions, habits, and preferences. Tasks include designing and conducting interviews, both via phone, digital tools, and sometimes on-site, as well as processing the collected responses to provide insights for decision-makers within companies and organizations. The work can be flexible but often involves periods of intensive data collection, where accuracy and professional interaction with people are essential. The environment varies between office work, fieldwork, and remote work, offering a diverse workday.

Salary development over time

The salary development for market researchers and interviewers has shown a steady but moderate increase over the past three years. In 2022, the average salary was 24,900 SEK per month, which increased to 25 700 SEK in 2023 and further to 26 200 SEK in 2024. The total increase over the period is approximately 5.2%, slightly above inflation during the same period, indicating an increased demand for professionals in the field. The salary trend also reflects that digitization and new data collection methods have increased the value of skilled interviewers and analysts. Gender pay gaps have decreased, with women now earning on average more than men in the profession. However, the market is influenced by economic cycles and changing needs of companies and organizations for market data.

Market researcher, interviewer salary – complete overview

• Average salary: 26 200 SEK/month
• Lowest salary (men): 24,400 SEK/month
• Lowest salary (women): 25,900 SEK/month
• Highest salary (men): 32,300 SEK/month
• Highest salary (women): 29,500 SEK/month
• Hourly wage (average): 157 SEK
• Gender differences: Women earn 109% of what men do (women: 26 800 SEK, men: 24 700 SEK)
• Regional differences: Variations exist, but no specific region stands out significantly

Education and qualifications

To work as a market researcher, interviewer, a high school diploma is usually required, often with a focus on social sciences, economics, or administration. Many employers also value postgraduate courses in statistics, marketing, or communication. Practical experience from customer service or similar roles can be advantageous, and some workplaces offer internal training for new hires. Flexibility and ability to handle digital tools are important qualities in the profession.

• High school diploma: 3 years, preferably with a focus on social sciences or economics
• Post-secondary courses: Statistics, marketing, or communication
• Internship/trainee: Common at larger companies or research institutes
• Internal training: Introduction and onboarding are often provided at the workplace
• Digital skills: Basic IT knowledge and familiarity with web tools

Common benefits and compensations

Market researchers and interviewers are often offered benefits such as flexible working hours, remote work options, and sometimes bonuses linked to achieved results or project goals. Other common compensations include wellness allowances, occupational pension, and educational support for further development within the profession.

Competition and challenges

The competition for roles as a market researcher, interviewer varies depending on economic conditions and region, but generally it is a relatively open labor market with many short-term assignments and project-based employment. Challenges in the profession include managing monotonous tasks, dealing with reluctant or stressed respondents, and quickly adapting to changing data collection methods and technology. Digitization has increased the demands for technical skills and the ability to work independently. It is also important to work towards clear goals and deadlines, which can create time pressure. For those who enjoy variation and social contact, the profession offers many opportunities.

Tips for aspiring market researchers, interviewers

To succeed as a market researcher, interviewer, it is good to be attentive and adaptable in interactions with different people, as each interview can present new challenges. Precision is a crucial trait when collecting and documenting data correctly, so double-checking information and notes is recommended. Good communication skills facilitate both interviews and reporting of results to colleagues or clients. Being resilient and able to handle a high pace during busy periods is also advantageous, especially when many interviews need to be completed in a short time. Keeping up-to-date with digital tools and methods is increasingly important, as technical competence is in demand. Finally, a positive and solution-oriented attitude benefits teamwork and respondent interactions.

Key facts about market researchers, interviewers

• Education level: High school diploma or equivalent
• Work environment: Varies between office, field, and remote work
• Work form: Project-based, often with flexible hours
• Demand: 550 registered job openings in Sweden
• Gender distribution: Women dominate the profession and have higher average salaries

Career paths and future prospects

After three to five years as a market researcher, interviewer, there are opportunities to advance to roles such as project manager, analyst, or specialist in market analysis. Some continue to more qualified positions within statistics, opinion polling, or communication, while others choose to start their own consultancy. According to the Swedish Public Employment Service, the outlook is favorable due to the increasing importance of data-driven decisions in both business and public sectors. Digitalization and the need for qualitative market data are expected to create continued demand for the profession, although competition for permanent positions may be higher in metropolitan areas where many seek employment with the same employers.

Frequently asked questions about market researchers, interviewers

• What is the average salary of a market researcher, interviewer?
  - The average salary is 26 200 SEK per month.
• What are the gender differences in salary?
  - Women earn on average 26 800 SEK, which is 109% of men's salary (24 700 SEK).
• What is the highest and lowest salary in the profession?
  - The highest salary is 32,300 SEK (male), and the lowest is 24,400 SEK (male). For women, the highest is 29,500 SEK and the lowest is 25,900 SEK.
• What education is required to become a market researcher, interviewer?
  - A high school diploma with supplementary courses in communication, statistics, or marketing is recommended.
• Are there regional salary differences?
  - Variations exist, but no specific region stands out significantly.
• What are the future prospects for the profession?
  - Demand is good, with 550 registered job openings in Sweden according to the latest data.
• What personal qualities are important in the profession?
  - Attentiveness, accuracy, stress resistance, and good communication skills are key qualities.