Sales manager

What does a Sales Manager do? – Tasks and work environment

A Sales Manager has overall responsibility for leading and developing the sales efforts within an organization or a business area. Common tasks include setting sales targets, designing strategies to achieve them, coaching sales teams, analyzing market trends, and following up on results. The role often involves daily contact with both customers and employees, acting as a link between company management and the sales organization. The work environment is typically office-based but may also include travel to clients and participation in industry fairs or networking events.

Salary development over time

The salary for a Sales Manager has shown a stable and positive development over the past three years. In 2022, the average salary was 46,700 SEK per month. In 2023, it increased to 49 600 SEK, representing a growth of approximately 6.2%. For 2024, the average salary has continued to rise to 51 300 SEK, an increase of another 3.4% compared to the previous year. This trend reflects a continued strong demand for experienced sales leaders, particularly in competitive industries where sales are crucial for growth. Salary increases can also be linked to increased demands for digital skills and the ability to lead complex teams, which has elevated the value of qualified Sales Managers.

Sales Manager salary – comprehensive overview

• Average salary: 51 300 SEK/month
• Lowest salary: 38,200 SEK/month (female, public sector, unspecified education)
• Highest salary: 61,500 SEK/month (male, private sector, at least 3 years post-secondary education)
• Hourly wage: 309 SEK/hour (based on 166 hours/month)
• Gender differences: Men 53 000 SEK, women 47 200 SEK (women 89% of men's salary)
• Regional differences: Salary levels vary depending on region and sector, with higher salaries in metropolitan areas.

Education and qualifications

To work as a Sales Manager, a post-secondary education in fields such as economics, marketing, or sales is usually required, often complemented by several years of practical experience in sales. Beyond formal qualifications, leadership skills, strategic thinking, and strong communication abilities are valued. Many employers also see certifications in sales management or project management as advantageous.

• Post-secondary education: Economics, marketing, or sales (2–4 years)
• Certifications: Examples include sales, leadership, or project management certifications
• Practical experience: Several years working as a salesperson or in business development
• Prerequisites: Good communication and analytical skills
• Additional training: Courses in digital sales and business systems are recommended

Common benefits and compensations

Sales Managers are often offered a benefits package that can include company cars, bonus or commission systems, wellness allowances, pension contributions, and various insurances. Opportunities for professional development and flexible working hours are also common, especially in larger companies and corporations where competition for skilled leaders is high.

Competition and challenges

The competition for positions as a Sales Manager is relatively high, especially within attractive industries and larger cities where many experienced candidates seek leadership roles. Challenges in the profession include high sales targets, the need to quickly adapt strategies to changing market conditions, and leading teams with diverse backgrounds and skills. Digitalization and new business models also place increased demands on technical understanding and innovation skills. At the same time, stress levels can be high during periods of intensive sales activity, making the ability to handle pressure and prioritize crucial for long-term success.

Tips for aspiring Sales Managers

To succeed as a Sales Manager, it is beneficial to combine strong drive with the ability to collaborate and inspire others. Building a broad network of contacts and continuously staying updated on industry trends facilitates the path to a leadership sales role. Communication skills are essential, as is analytical ability to understand customer needs and tailor offerings. Many employers value initiative and a solutions-oriented mindset, so taking responsibility and demonstrating results is a clear advantage. Investing in professional development, such as digital sales or leadership courses, can also increase chances of advancement. Finally, persistence and patience are important qualities, as successful sales often rely on long-term relationships and trust.

Key facts about Sales Managers

• Salary range: 38,200–61,500 SEK/month
• Education level: Post-secondary education of 2–4 years recommended
• Work environment: Office-based with elements of travel and client meetings
• Demand: 550 available jobs nationwide, moderate opportunities
• Gender differences: Women earn 89% of men's salaries in the profession

Career paths and future prospects

After three to five years as a Sales Manager, there are good opportunities to advance to roles such as sales director, business area manager, or other leadership positions within the company. Many also choose to specialize in key account management, international sales, or business development. The Swedish Public Employment Service's forecast indicates that demand for corporate salespeople, including Sales Managers, is expected to remain unchanged over the next five years. The recruitment situation is balanced, with approximately 550 available jobs nationally. However, digitalization and changing buying behaviors may influence future skill requirements, with digital sales process management and data analysis becoming increasingly important.

Frequently asked questions about Sales Managers

• What does a Sales Manager earn?
  - The average salary for a Sales Manager is 51 300 SEK per month.
• How do salary differences between men and women look?
  - Men earn an average of 53 000 SEK, while women earn 47 200 SEK per month, which means women have 89% of men's salaries.
• What education is required to become a Sales Manager?
  - Post-secondary education in economics, sales, or marketing is recommended, often supplemented with several years of experience.
• What career paths are available after the role of Sales Manager?
  - Common pathways include sales director, business area manager, or specialization in key account management and business development.
• What are the future prospects for Sales Managers?
  - Job opportunities are moderate, and demand is expected to remain unchanged over the next five years according to the Swedish Public Employment Service.
• What benefits are commonly offered to Sales Managers?
  - Bonuses, company cars, wellness allowances, and opportunities for professional development are often offered.