- Salary statistics
- Traveling Salesman salary
Traveling Salesman salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
38 000 - 64 000 SEK / month
Women earn 92% of what men do.
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Salary progression Traveling Salesman
What does a traveling sales representative do? – Tasks and work environment
A traveling sales representative's main task is to establish and maintain business relationships with customers through personal visits, often within a specific geographic area. The work involves presenting and selling the company's products or services, identifying new business opportunities, and following up on sales targets. The role requires frequent travel, both domestically and sometimes abroad, resulting in a varied work environment where meetings occur on-site with clients, at offices, or during industry fairs and events. Flexibility, initiative, and the ability to work independently are crucial for success in the profession.
Salary development over time
The profession of traveling sales representative has shown stable and positive salary growth over the past three years. In 2022, the average salary was 46,700 SEK per month, followed by an increase to 51 300 SEK in 2023. In 2024, the average salary has risen further to 53 200 SEK, representing a total increase of approximately 9.9% during this period. This salary increase can partly be explained by increased competition for experienced salespeople, higher demands on business skills, and a growing demand for specialized sales in certain industries. At the same time, salary levels are influenced by economic conditions and companies’ investments in sales organizations.
Traveling sales representative salary – comprehensive overview
- Average salary: 53 200 SEK/month
- Lowest salary: 38,200 SEK/month
- Highest salary: 61,500 SEK/month
- Hourly wage: 309 SEK
- Men's average salary: 54 400 SEK
- Women's average salary: 49 900 SEK
- Women's salary as percentage of men's: 92%
Education and qualifications
The path to becoming a traveling sales representative varies, but a basic high school education in commerce, economics, or technology is often a good starting point. Post-secondary education, such as in sales, marketing, or business development, provides additional competitive advantages. Many employers value practical experience and documented sales ability highly, and it is common to start in a junior position before advancing to a traveling sales role.
- High school education: Business or economics program (3 years)
- Post-secondary education: YH or university programs in sales/marketing (1–3 years)
- Certifications/courses: Sales techniques, negotiation, customer care
- Internship/trainee: Common in larger companies
- Prerequisites: Often B driving license and good knowledge of Swedish and English
Being a traveling sales representative often involves building strong and long-term relationships with customers, where personal contact and trust are essential. Many describe how traveling provides a unique insight into various industries and regions, broadening both networks and business perspectives.
Common benefits and compensations
Traveling sales representatives are often offered company cars, per diems, performance-based bonuses, and occupational pensions. Other common benefits may include mobile phones, laptops, and wellness allowances. In some cases, flexible working hours and extra vacation days are also available.
Competition and challenges
The competition within the profession of traveling sales representatives is moderate, with a national labor market characterized by a balance between supply and demand. The Employment Service assesses that opportunities for employment are medium-sized and that demand is expected to remain unchanged in the coming five years. Challenges mainly involve continually adapting sales strategies to new market conditions, digitalization, and changing customer behaviors. Additionally, the profession requires high stress tolerance and the ability to handle a varied schedule with many travel days. To succeed, candidates need to demonstrate strong results focus and good social skills.
Tips for those wanting to become traveling sales representatives
To succeed as a traveling sales representative, it is beneficial to have a strong drive and the ability to work independently, as much of the work is carried out alone with clients. Being communicative and attentive helps during customer meetings and in understanding different clients’ needs. Flexibility and adaptability to changing travel plans and new situations are also valuable, as the work often involves quick shifts. Developing the ability to build and nurture relationships often leads to long-term business collaborations. Good planning skills and structure facilitate coordinating many meetings and trips. Finally, resilience and patience are important, as sales cycles can be long and results may take time.
Key facts about traveling sales representatives
- Education level: High school or post-secondary education in sales recommended
- Work environment: Traveling, field-based, and independent
- Typical employment form: Full-time with performance-based salary
- Job openings (2024): Approximately 550 in the profession of corporate sales
- Demand: Medium-sized and expected to remain unchanged, according to the Employment Service
Career paths and future prospects
After 3–5 years as a traveling sales representative, it is common to advance to roles such as key account manager, sales manager, or business developer. Those with experience and strong results can also move into specialist roles in strategic sales or training new salespeople. Forecasts from the Employment Service indicate that demand for corporate salespeople is expected to be unchanged in the next five years, and the job market is considered balanced. The profession offers good opportunities for further development within sales, both nationally and internationally.
Frequently asked questions about traveling sales representatives
- What is the average salary of a traveling sales representative?
- A traveling sales representative has an average salary of 53 200 SEK per month. - How does the salary difference between men and women look?
- Men earn an average of 54 400 SEK, while women have an average salary of 49 900 SEK. Women earn 92% of men's salaries. - What are the highest and lowest salaries for a traveling sales representative?
- The highest salary is 61,500 SEK and the lowest is 38,200 SEK per month. - What education is required to become a traveling sales representative?
- High school education in commerce or economics is recommended, but post-secondary education is advantageous. - What does the job market look like for traveling sales representatives?
- Opportunities for employment are considered moderate, and demand is expected to remain unchanged in the coming years. - What benefits are common in the profession?
- Common benefits include company car, bonus, per diem, and occupational pension. - What does a typical workweek look like for a traveling sales representative?
- The workweek often consists of client visits, travel, and follow-up on sales targets, with significant variation between days.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 32800 kr | 34100 kr |
| 25-34 | 95% | 45100 kr | 47100 kr |
| 35-44 | 91% | 50900 kr | 53600 kr |
| 45-54 | 98% | 53100 kr | 56100 kr |
| 55-64 | 90% | 54700 kr | 57700 kr |
| 65-68 | 55100 kr | 57700 kr | |
| Snitt | 92% | 50600 kr | 53200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44100 kr | 44500 kr | |
| 35-44 | 102% | 45800 kr | 45900 kr |
| 45-54 | 41500 kr | 42000 kr | |
| 55-64 | 97% | 53200 kr | 54000 kr |
| Snitt | 89% | 47600 kr | 48100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 42300 kr | 42900 kr | |
| 35-44 | 103% | 45800 kr | 45800 kr |
| 45-54 | 42500 kr | 43100 kr | |
| 55-64 | 99% | 54300 kr | 55300 kr |
| Snitt | 89% | 48300 kr | 48900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 45-54 | 38700 kr | 38700 kr | |
| 55-64 | 47300 kr | 47400 kr | |
| Snitt | 84% | 44200 kr | 44200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 32800 kr | 34100 kr |
| 25-34 | 95% | 45100 kr | 47100 kr |
| 35-44 | 91% | 50900 kr | 53600 kr |
| 45-54 | 98% | 53100 kr | 56100 kr |
| 55-64 | 90% | 54700 kr | 57700 kr |
| 65-68 | 55100 kr | 57700 kr | |
| Snitt | 92% | 50600 kr | 53300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 32800 kr | 34100 kr |
| 25-34 | 95% | 45100 kr | 47100 kr |
| 35-44 | 91% | 50900 kr | 53600 kr |
| 45-54 | 98% | 53100 kr | 56100 kr |
| 55-64 | 90% | 54700 kr | 57700 kr |
| 65-68 | 55100 kr | 57700 kr | |
| Snitt | 92% | 50600 kr | 53300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 34100 kr | 35300 kr |
| 25-34 | 95% | 45600 kr | 48000 kr |
| 35-44 | 91% | 52000 kr | 55100 kr |
| 45-54 | 98% | 53200 kr | 56400 kr |
| 55-64 | 90% | 55600 kr | 58800 kr |
| 65-68 | 56000 kr | 58600 kr | |
| Snitt | 92% | 51500 kr | 54400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 102% | 45200 kr | 45300 kr |
| 55-64 | 97% | 53500 kr | 54700 kr |
| Snitt | 89% | 50300 kr | 51100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 103% | 45000 kr | 45100 kr |
| 55-64 | 99% | 54100 kr | 55600 kr |
| Snitt | 89% | 51400 kr | 52300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 47100 kr | 47100 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 34100 kr | 35300 kr |
| 25-34 | 95% | 45600 kr | 48000 kr |
| 35-44 | 91% | 52000 kr | 55100 kr |
| 45-54 | 98% | 53200 kr | 56400 kr |
| 55-64 | 90% | 55600 kr | 58800 kr |
| 65-68 | 56000 kr | 58600 kr | |
| Snitt | 92% | 51500 kr | 54400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 34100 kr | 35300 kr |
| 25-34 | 95% | 45600 kr | 48000 kr |
| 35-44 | 91% | 52000 kr | 55100 kr |
| 45-54 | 98% | 53200 kr | 56400 kr |
| 55-64 | 90% | 55600 kr | 58800 kr |
| 65-68 | 56000 kr | 58600 kr | |
| Snitt | 92% | 51500 kr | 54400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 28300 kr | 30200 kr |
| 25-34 | 95% | 44100 kr | 45400 kr |
| 35-44 | 91% | 48500 kr | 50200 kr |
| 45-54 | 98% | 53000 kr | 55200 kr |
| 55-64 | 90% | 50800 kr | 52800 kr |
| Snitt | 92% | 48100 kr | 49900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 102% | 46300 kr | 46300 kr |
| 45-54 | 41000 kr | 41600 kr | |
| 55-64 | 97% | 52800 kr | 52900 kr |
| Snitt | 89% | 45300 kr | 45600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 103% | 46300 kr | 46300 kr |
| 45-54 | 41700 kr | 42400 kr | |
| 55-64 | 99% | 54700 kr | 54800 kr |
| Snitt | 89% | 46100 kr | 46500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| Snitt | 84% | 39400 kr | 39400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 28300 kr | 30200 kr |
| 25-34 | 95% | 44100 kr | 45500 kr |
| 35-44 | 91% | 48500 kr | 50200 kr |
| 45-54 | 98% | 53000 kr | 55200 kr |
| 55-64 | 90% | 50800 kr | 52800 kr |
| Snitt | 92% | 48100 kr | 49900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 85% | 28300 kr | 30200 kr |
| 25-34 | 95% | 44100 kr | 45500 kr |
| 35-44 | 91% | 48500 kr | 50200 kr |
| 45-54 | 98% | 53000 kr | 55200 kr |
| 55-64 | 90% | 50800 kr | 52800 kr |
| Snitt | 92% | 48100 kr | 49900 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Traveling Salesman has the SSYK code 3322, which we use to match against the SCB database to obtain the latest salary statistics.
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