Project manager, advertising salary

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Project manager, advertising salary

55 700 SEK

Marketing analysts and marketers etc.

Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.

47 300 - 71 200 SEK / month

Women earn 86% of what men do.

Försäljning & inköp

Average salary 55 700 SEK/month Monthly gross salary
Salary range 47 300 - 71 200 SEK Latest available range Data year 2025 Latest published dataset

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Salary trend About the role What does a project manager in advertising do? – Tasks and work environment Salary development over time Project manager in advertising salary – comprehensive overview Open jobs Related occupations About the data

Salary progression Project manager, advertising

Average salary 55 700 kr
Males 60 400 kr
Females 52 200 kr
1 Likes 0 Comments 335 Vacant jobs ->

What does a project manager in advertising do? – Tasks and work environment

A project manager in advertising is responsible for planning, coordinating, and executing advertising campaigns from concept to delivery. The work involves close collaboration with creative teams, clients, and external suppliers to ensure that projects meet deadlines, budgets, and quality standards. The environment is often dynamic and office-based, with a high pace and demands for good communication skills and problem-solving under pressure.

Salary development over time

Project managers in advertising have experienced steady salary growth over the past three years. In 2022, the average salary was 50,400 SEK per month, then increased to 54 500 SEK in 2023 and further to 55 700 SEK in 2024. This corresponds to a total increase of approximately 8.1% during the period. This positive trend is linked to increased demand for digital marketing and efficient project management in an increasingly competitive media industry. Higher demands for specialist skills and experience have also contributed to rising salary levels.

Project managers in advertising often need to handle rapid changes in client needs and market trends, which requires high flexibility and stress resilience.

– statsskuld.se

Project manager in advertising salary – comprehensive overview

  • Average salary: 55 700 SEK/month
  • Lowest salary: 48,700 SEK (female, public sector, shorter post-secondary education)
  • Highest salary: 78,400 SEK (male, private sector, postgraduate education)
  • Hourly wage: 328 SEK (based on 166 working hours/month)
  • Gender differences: Women earn on average 52 200 SEK, which is 86 % of men's 60 400 SEK
  • Regional differences: Salaries tend to be higher in metropolitan areas compared to smaller towns

Education and qualifications

The educational path for project managers in advertising is often academic, focusing on marketing, communication, or project management. Practical experience and certifications in project management are advantageous and can increase opportunities for higher salaries and responsibilities.

  • Formal degrees: Bachelor's degree in marketing, communication, or similar (3 years)
  • Certifications/courses: Project management certifications such as PMP or IPMA
  • Internships/traineeships: Important for networking and practical experience
  • Prerequisites: Basic knowledge of marketing and advertising
  • Self-study/online: Courses in digital marketing and project tools
  • Tips for choosing: Combining theoretical education with practical experience provides the best foundation

Common benefits and compensation

Project managers in advertising are often offered benefits such as wellness allowances, flexible working hours, and the possibility of remote work. Some employers supplement with bonuses linked to project success or company results, as well as pension contributions and company cars in some cases.

Competition and challenges

The profession is characterized by high competition, especially in larger cities where many seek opportunities in advertising and marketing. Project managers face challenges from rapid changes in client demands and technological development. Balancing creativity with efficient project management requires good stress resilience and prioritization skills. At the same time, the industry is dynamic with significant opportunities for those who can adapt.

Tips for aspiring advertising project managers

To succeed as a project manager in advertising, it is important to have strong communication skills and the ability to create structure in complex projects. Patience is key to handling unforeseen obstacles and driving projects forward without losing focus. Strategic thinking helps in planning resources effectively and seeing the big picture of campaigns. Flexibility is also crucial to adapt to changing market conditions and client needs. Being proactive and solution-oriented facilitates collaboration with creative teams and external parties, which is often vital for project success.

Key facts about project managers in advertising

  • Education level: Bachelor's degree in marketing or communication
  • Salary range: 48,700–78,400 SEK/month
  • Work environment: Office-based with a high pace and project focus
  • Demand: Large, with an unchanged forecast according to the Employment Service
  • Work form: Project-driven with collaboration between internal and external actors

Career paths and future prospects

After 3–5 years as a project manager in advertising, there are opportunities to advance to roles such as senior project manager, project director, or specialist in digital marketing. The Employment Service's forecasts for market analysts and marketers indicate good job prospects, although there is a paradox of recruitment difficulties combined with many leaving the profession. Over five years, demand is expected to remain unchanged, offering stable career opportunities for those developing specialist skills and networks within the industry.

Common questions about project managers in advertising

  • What does a project manager in advertising earn?
    - The average salary is approximately 55 700 SEK per month, with variations depending on experience, gender, and geographic location.
  • What education is required to become a project manager in advertising?
    - Usually, a bachelor's degree in marketing, communication, or similar, along with project management experience.
  • Are there gender differences in salaries for project managers in advertising?
    - Yes, women earn on average 86 % of men's salaries in the profession.
  • What is the work environment like for a project manager in advertising?
    - The work environment is office-based and often characterized by a high pace and many concurrent projects.
  • What are the future prospects for project managers in advertising?
    - Demand is considered high but stable over the next five years according to the Employment Service.
  • What personal qualities are important in this profession?
    - Good communication skills, flexibility, stress resilience, and strategic thinking are crucial.
  • How does salary vary regionally?
    - Salaries are generally higher in metropolitan areas compared to smaller towns.

Richard Andersson

Richard Andersson - 2025-07-04 05:46:04

Occupation
Who has the highest salary?
The highest salary for a Project manager, advertising is 71200 kr. This salary belongs to a man working in the Public sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 55400 kr.
Who has the lowest salary?
The lowest salary for a Project manager, advertising is 47300 kr. This salary belongs to a woman also working in the Private sector. The lowest salary for a man in this profession is 49200 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 32600 kr 32700 kr
25-34 82% 48900 kr 49300 kr
35-44 88% 55300 kr 56200 kr
45-54 87% 61400 kr 62900 kr
55-64 87% 63800 kr 65600 kr
Snitt 86% 54800 kr 55700 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Project manager, advertising has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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Salary, Taxes, and Fees
Net salary 31 390
Net salary
31 390
Taxes
11 718
Fees
12 582

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* Updated with 2026 taxes

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