How much does a Food Inspirer make

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Food Inspirer

32 300 kr

Event salespeople and store demonstrators etc.

29 800 - 33 800 kr / month

Women earn 113% of what men do.

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What will be the salary after tax?

Salary progression Food Inspirer

Average salary 32 300 kr
Males 29 800 kr
Females 33 800 kr
1 Likes 0 Comments 447 Vacant jobs ->

What does a Matinspiratör do? – Tasks and work environment

A Matinspiratör works to inspire people with new food experiences, often by demonstrating products, hosting tastings, or leading cooking activities at store events, fairs, or within companies. Tasks may include planning and executing food demonstrations, presenting new food products, engaging with customers, and creating enthusiasm around cooking and healthy choices. Many Matinspiratörer are employed by event companies or grocery chains and work in environments centered around interaction with people. The work environment is often mobile and social, with varied hours and periods of high activity.

Salary development over time

The salary for Matinspiratörer has shown steady growth in recent years. In 2022, the average salary was 30,600 SEK, increasing the following year to 31 500 SEK. In 2024, the average salary is 32 300 SEK per month, representing a total increase of approximately 5.5% over three years. This positive trend reflects an increased demand for the role, especially as the food industry invests more in customer experiences and healthy lifestyles. Salary growth is also driven by the increased value of specialized skills within food, as well as a greater focus on food communication and sustainability.

Many Matinspiratörer have opportunities to work at large food fairs and events where they network with chefs, producers, and other food enthusiasts. This can open doors for new collaborations and development within the industry.

– statsskuld.se

Matinspiratör salary – comprehensive overview

  • Average salary: 32 300 SEK/month
  • Lowest salary: 29,800 SEK/month
  • Highest salary: 33,800 SEK/month
  • Hourly wage (average): 194 SEK
  • Women's average salary: 33,800 SEK (113% of men's salary)
  • Men's average salary: 29,800 SEK
  • Regional differences: No specific data available

Education and qualifications

To work as a Matinspiratör, usually no formal university degree is required, but experience or education in food, marketing, or events is beneficial. Many employers value practical experience in service, cooking, or sales. Some choose to supplement with short courses in food knowledge, nutrition, or communication to strengthen their profile.

  • High school education: Hotel and restaurant program or equivalent
  • Short courses: Cooking, nutrition, sales
  • Internship/trainee: Common in grocery stores or event companies
  • Customer contact experience: Meritorious
  • Certifications: Not required but can be advantageous (e.g., food hygiene)
  • Online courses: Possible for supplementing knowledge in food and communication

Common benefits and compensations

Matinspiratörer often receive benefits such as wellness allowances, staff discounts on food, and flexible working hours. For larger events, travel expenses and meals may be covered, and some employers offer bonuses or commissions based on sales results.

Competition and challenges

The competition for positions as a Matinspiratör is relatively high, especially in larger cities and popular store chains where interest in food and customer experience is strong. Challenges include standing out among many applicants and quickly adapting to changing tasks and new products. The work also requires flexibility with working hours and good physical health, as roles can involve long days on your feet. It is also important to handle stress and be solution-oriented, particularly during busy customer flows or technical issues at events.

Tips for aspiring Matinspiratörs

To succeed as a Matinspiratör, it’s good to combine a genuine interest in food with curiosity and creativity. Strong communication skills are essential, as the role involves engaging and inspiring people. Being flexible and able to quickly adapt to different environments and tasks is helpful, and a strong service attitude ensures customers have a positive experience. Building a network within the food industry can provide more opportunities, while initiative and responsibility are highly valued by employers. Lastly, patience and perseverance are important, especially during busy periods with many events.

Key facts about Matinspiratör

  • Education level: High school education, supplementary courses advantageous
  • Work environment: Events, stores, and fairs
  • Work form: Often hourly or project-based
  • Demand: 550 available jobs in Sweden (2024)
  • Gender salary distribution: Women earn 113% of men's salary

Career paths and future prospects

After three to five years in the profession, a Matinspiratör can advance to more qualified roles such as event coordinator, store manager within the food sector, or product manager for food brands. Some choose to specialize in food communication, sustainability, or education, working with concept development or training store staff. According to the Swedish Public Employment Service, future outlooks are positive due to growing interest in food and experiences, and more companies seek creative profiles to strengthen their brand with consumers. However, the industry is cyclical, and the number of project-based roles may vary over time.

Frequently asked questions about Matinspiratör

  • What does a Matinspiratör earn?
    - The average salary is 32 300 SEK per month, but varies depending on experience and employer.
  • Are there differences between men and women?
    - Yes, women earn an average of 33,800 SEK while men earn 29,800 SEK.
  • What education is required to become a Matinspiratör?
    - High school education is often sufficient, but experience in food, service, or events is advantageous.
  • What is the job market like for Matinspiratörer?
    - There is strong demand with 550 available jobs in Sweden according to current statistics.
  • What are the duties of a Matinspiratör?
    - Demonstrating food, engaging customers, conducting tastings, and spreading culinary inspiration at events and in stores.
  • Can one work as a Matinspiratör part-time?
    - Yes, many work part-time or on project basis, especially during peak seasons.

Richard Andersson

Richard Andersson - 2025-07-13 00:25:08

Occupation
Who has the highest salary?
The highest salary for a Food Inspirer is 33800 kr. This salary belongs to a woman working in the Privately employed officials with a unspecified education. The highest salary for a man in this profession is 29800 kr.
Who has the lowest salary?
The lowest salary for a Food Inspirer is 29800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33000 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 29000 kr 30100 kr
45-54 32500 kr 34400 kr
55-64 29100 kr 30700 kr
Snitt 113% 30600 kr 32300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Food Inspirer has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.

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