Image that illustrates Seller, car, boat, caravan

Seller, car, boat, caravan

33 800 kr

Store salespersons, specialty trade

31 200 - 36 300 kr / month

Women earn 96% of what men do.

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What will be the salary after tax?

Salary progression Seller, car, boat, caravan

Average salary 33 800 kr
Males 34 700 kr
Females 33 200 kr

What does a salesperson within cars, boats, and caravans do? – Tasks and work environment

A salesperson within cars, boats, and caravans works with selling vehicles and leisure products to private individuals and companies. Tasks include advising, product presentation, quotation work, and guiding customers through the entire purchasing process from first contact to delivery and follow-up. The work is often carried out in stores, exhibition halls, or at trade fairs and requires good product knowledge and the ability to build long-term customer relationships. The environment is characterized by customer meetings, a fast pace, and demands for flexibility, as working hours may sometimes include evenings and weekends to meet customer needs.

Salary development over time

Salaries for salespeople within cars, boats, and caravans have steadily increased over the past three years. In 2022, the average salary was 30,900 SEK, which increased to 31 900 SEK in 2023 and reached 33 800 SEK in 2024. This corresponds to a total increase of approximately 9.4% over the period, with the largest percentage increase between 2023 and 2024. This positive trend can be explained by increased demand for competent salespeople, especially in segments for electric vehicles and specialized vehicles, as well as general salary adjustments in the labor market. Regional differences and differences between employers also exist, with larger dealerships often offering higher salaries and better commission systems.

Salesperson within cars, boats, and caravans salary – comprehensive overview

  • Average salary: 33 800 SEK/month
  • Lowest salary: 31,200 SEK/month (men), 32,100 SEK/month (women)
  • Highest salary: 36,300 SEK/month (men), 35,800 SEK/month (women)
  • Hourly wage (average): 203 SEK
  • Gender differences: Women earn 96% of what men do (33 200 SEK/month for women, 34 700 SEK/month for men)
  • Regional differences: Highest wages are often found within the regional sector and at larger dealerships

Education and qualifications

To work as a salesperson within cars, boats, and caravans, a high school diploma is usually required, preferably with a focus on trade, vehicles, or technology. Many employers value previous sales experience, product knowledge, and good customer service skills. Further training, certifications, and internal trainee programs can increase chances of employment and career development.

  • High school diploma: Focus on trade, vehicles, or technology
  • Certifications: Product and sales training via industry organizations
  • Internships/trainee programs: Industry-specific trainee programs and internships are common
  • Prerequisites: Sales experience is advantageous
  • Self-study: Opportunities for online courses in sales and customer service

Working as a salesperson within cars, boats, and caravans often involves following the rapid technological development. Salespeople who quickly learn new digital tools and systems often gain an advantage, especially since many customers start their purchase online.

– statsskuld.se

Common benefits and compensations

In addition to base salary, performance-based bonuses or commissions are often offered, especially for the sale of more expensive items. Company cars, wellness allowances, discounts on vehicles, and opportunities for training and development are also common benefits in the profession. Other compensations may include insurance and pension contributions.

Competition and challenges

The competition in sales of cars, boats, and caravans is high, both between companies and among salespeople. The market is affected by economic cycles, technological development, and changing consumer behaviors, which require constant adaptation and further training. A challenge is that many positions are part-time, which can impact income and career opportunities in the long term. Additionally, resilience and the ability to handle periods of lower sales, especially during the low season, are important. Building a strong customer network and staying updated on new products are crucial for long-term success.

Tips for those who want to become a salesperson within cars, boats, and caravans

To succeed as a salesperson within cars, boats, and caravans, it helps to have a genuine interest in vehicles and technology, as well as a strong sense of service. Being communicative and attentive aids in customer interactions and understanding customer needs deeply. Initiative and goal-orientedness are important qualities, especially when working towards sales targets and taking responsibility for personal development. Good teamwork skills and flexibility facilitate working in an industry where tasks and pace can vary greatly. Continuous education and staying updated on new products provide competitive advantages, especially in a market undergoing technological change. Finally, patience and perseverance are essential, as the sales process can sometimes be long and require relationship building over time.

Key facts about salespeople within cars, boats, and caravans

  • Salary range: 31,200–36,300 SEK/month
  • Average salary: 33 800 SEK/month
  • Education level: High school diploma, often with trade or vehicle specialization
  • Work environment: Store, exhibition hall, or trade fair, often with customer contact
  • Job opportunities: Large, with 550 available jobs nationwide according to the Employment Service

Career paths and future prospects

After three to five years as a salesperson within cars, boats, and caravans, there are opportunities to advance to roles such as sales manager, product manager, or sales coach. For those wishing to specialize, further training in areas like electric vehicles, insurance, or corporate sales can lead to new career paths. According to the Employment Service's forecast, job opportunities are plentiful, and demand is expected to remain unchanged over the coming five years. The recruitment situation is characterized by a shortage of full-time employees, as many work part-time. The market is influenced by economic cycles and technological development, which can create new opportunities for those who are flexible and willing to further educate themselves.

Frequently asked questions about salespeople within cars, boats, and caravans

  • What does a salesperson within cars, boats, and caravans earn?
    - The average salary is 33 800 SEK/month, with a range between 31,200 and 36,300 SEK/month depending on experience and employer.
  • Are there salary differences between men and women?
    - Yes, women earn 96% of what men do. The average salary for women is 33 200 SEK/month and for men 34 700 SEK/month.
  • What education is required to become a salesperson within cars, boats, and caravans?
    - High school diploma with a focus on trade, vehicles, or technology is recommended. Sales experience is advantageous.
  • What are the future prospects for the profession?
    - The Employment Service assesses that job opportunities are plentiful and demand is expected to remain unchanged over the next five years.
  • What does the work practically involve?
    - The work involves sales, advising, and customer contact, often in stores or exhibition halls, requiring product knowledge and service skills.
  • What benefits are common?
    - Common benefits include commission, bonus, company car, wellness allowance, and training.
  • Are there part-time jobs within the profession?
    - Yes, many work part-time, which is common according to the Employment Service's assessment.
Who has the highest salary?
The highest salary for a Seller, car, boat, caravan is 36300 kr. This salary belongs to a man working in the Regional sector with a upper secondary education, maximum 2 years. The highest salary for a woman in this profession is 35800 kr.
Who has the lowest salary?
The lowest salary for a Seller, car, boat, caravan is 31200 kr. This salary belongs to a man working in the Privately employed officials. The lowest salary for a woman in this profession is 32100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 101% 25900 kr 32000 kr
25-34 98% 28900 kr 33800 kr
35-44 94% 31100 kr 34900 kr
45-54 88% 32200 kr 35400 kr
55-64 92% 31200 kr 34500 kr
65-68 102% 30800 kr 34800 kr
Snitt 96% 29100 kr 33800 kr
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Seller, car, boat, caravan has the SSYK code 5223, which we use to match against the SCB database to obtain the latest salary statistics.

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* Updated with 2025 taxes