How much does a Blogger make

  1. Salary statistics
  2. Blogger
Image that illustrates Blogger

Blogger

32 300 kr

Event salespeople and store demonstrators etc.

29 800 - 33 800 kr / month

Women earn 113% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Blogger

Average salary 32 300 kr
Males 29 800 kr
Females 33 800 kr
1 Likes 0 Comments 447 Vacant jobs ->

What does a Blogger do? – Tasks and Work Environment

A blogger produces and publishes digital content in the form of texts, images, and sometimes videos on a personal or themed blog. Tasks include idea development, research, writing, photography, editing, and publishing posts. Many bloggers collaborate with companies through sponsored posts or product reviews, which means contacting and negotiating with advertisers is a common part of the job. The work environment is often flexible and independent, with the possibility to work from home or various locations. Social media and other digital channels are used to distribute and promote the content, requiring good digital skills and the ability to network online.

Salary development over time

Over the past three years, bloggers have experienced steady salary increases. In 2022, the average salary was 30,600 SEK per month, which increased to 31 500 SEK in 2023. In 2024, the average salary has reached 32 300 SEK. This development corresponds to a total salary increase of approximately 5.6% over the period. The increase can partly be explained by increased interest in digital marketing and a growing number of companies seeking collaborations with bloggers. Notably, women in the profession have had a stronger salary growth than men, which positively impacts the average. The digitalization of the industry and increased content creation demands have also contributed to raising the skill level and thus the salary levels for the profession.

Blogger salary – comprehensive overview

  • Average salary: 32 300 SEK/month
  • Lowest salary: 29,800 SEK/month (man)
  • Highest salary: 33,800 SEK/month (woman)
  • Hourly wage (average): 194 SEK
  • Gender pay gap: Women earn 113% of what men do
  • Regional differences: No data available

Education and qualifications

There is no formal educational path to become a blogger, but many have experience or education in communication, marketing, or journalism. Self-taught skills in digital tools, photography, and social media are often crucial. Practical experience through personal blogging or project work is highly valued, and shorter online courses can provide specialized skills. Creativity, language sense, and digital understanding are central qualities.

  • Relevant post-secondary education: Communication, journalism, or marketing (1–3 years)
  • Courses and certifications: Social media, SEO, digital content
  • Practical experience: Personal blog project or internship
  • Prerequisites: Good knowledge of Swedish and digital publishing
  • Self-studies: Common and often essential

Many bloggers combine their writing with podcasts, video channels, or social media to broaden their brand and increase income opportunities. A broad digital presence can create new collaborations and open doors to unexpected projects.

– statsskuld.se

Common benefits and compensations

Bloggers often receive products or services for review, and collaborations with companies can include bonuses, commissions, or other incentives. Flexible working hours and the ability to work remotely are common, as well as the opportunity to influence workload and income through personal initiatives.

Competition and challenges

The competition in blogging is fierce, as the barrier to starting your own blog is low and many seek visibility within popular topics. Building a loyal readership requires time, patience, and continuous production of engaging content. Changing algorithms on social platforms and advertisers' demands for measurable reach can affect visibility and income. High self-discipline and the ability to manage varying workloads are also required, especially for those balancing blogging with other tasks. Long-term success requires constant awareness of industry trends and adaptation to new digital developments.

Tips for aspiring Bloggers

To succeed as a blogger, perseverance and the ability to work independently are important, as it often takes time to build a loyal audience. Creativity is a valuable asset, especially when it comes to finding unique angles and creating engaging content. An eye for detail helps improve the quality of both text and images, strengthening credibility. The ability to network and build relationships with readers and partners is crucial for developing a commercial blog. Staying updated on digital trends and tools makes it easier to adapt and find new opportunities. Discipline and structure are essential for regular publishing and managing multiple projects. Finally, curiosity and willingness to learn new skills are highly advantageous, as the blogging landscape changes rapidly and requires ongoing skill development.

Key facts about Bloggers

  • Education level: No formal education required, but post-secondary studies are common
  • Work environment: Flexible, often remote or from home
  • Typical work form: Self-employed or freelancer
  • Demand: 550 job openings within the profession
  • Gender distribution: Women dominate and have higher average salaries

Career paths and future prospects

After three to five years in the profession, a blogger may have built a strong personal brand and have opportunities to work as a digital strategist, content producer, or social media expert. Some advance to roles within PR, marketing, or start their own companies within digital communication. The outlook for bloggers and related professions indicates continued demand, especially in digital marketing and influencer industries, according to analyses by the Employment Service. With broad digital skills, opportunities for career development and specialization across media platforms increase.

Frequently asked questions about Bloggers

  • What does a Blogger earn?
    - A blogger earns on average 32 300 SEK per month, but the salary varies depending on gender and experience.
  • Are there gender differences in Blogger salaries?
    - Yes, women earn on average 33,800 SEK per month, which is 113% of men's average of 29,800 SEK.
  • Is education required to become a Blogger?
    - No formal education is necessary, but studies in communication, marketing, or journalism are common.
  • What is the job market like for Bloggers?
    - There are approximately 550 job openings, but competition is high.
  • What is the highest salary for a Blogger?
    - The highest salary is 33,800 SEK per month and belongs to a woman employed privately.
  • What do Bloggers do during the day?
    - Tasks include creating, editing, and publishing digital content, as well as collaborating with companies and marketing the blog.
  • Are there regional differences in Blogger salaries?
    - No data available on regional salary differences for bloggers at this time.

Richard Andersson

Richard Andersson - 2025-07-09 20:39:42

Occupation
Who has the highest salary?
The highest salary for a Blogger is 33800 kr. This salary belongs to a woman working in the Privately employed officials with a unspecified education. The highest salary for a man in this profession is 29800 kr.
Who has the lowest salary?
The lowest salary for a Blogger is 29800 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 33000 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 29000 kr 30100 kr
45-54 32500 kr 34400 kr
55-64 29100 kr 30700 kr
Snitt 113% 30600 kr 32300 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Blogger has the SSYK code 5241, which we use to match against the SCB database to obtain the latest salary statistics.

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