Market researcher, analyst salary

Salary and Work as Market Research Analyst

Market research analysts play a crucial role in understanding market trends and consumer behaviors. By collecting and analyzing data, they provide valuable insights that help companies make strategic decisions. The profession is both challenging and rewarding, with ample opportunities for career advancement.

Salary Statistics for Market Research Analysts

The average salary for a market research analyst is 51 600 SEK per month. Men earn an average of 55 800 SEK, while women earn 48 700 SEK. This means that women earn approximately 87% of what men do in this profession. It is also worth noting that the average salary has increased from 48700 to 51 600 SEK since last year.

Job Duties and Responsibilities

As a market research analyst, you work on collecting, analyzing, and interpreting data about markets and consumers. This can involve everything from conducting surveys and focus groups to analyzing sales figures and digital behavior patterns. The goal is to understand customer needs and market trends in order to provide recommendations to the company's management. You may also work on identifying new market opportunities and optimizing marketing strategies.

Education and Qualifications

To become a market research analyst, a higher academic education in fields such as marketing, economics, statistics, or behavioral science is usually required. Many employers also value practical experience and knowledge of specific analysis tools and software such as SPSS, SAS, or Google Analytics. Strong communication and presentation skills are also advantageous, as part of the job involves conveying insights and recommendations to various stakeholders within the company.

Job Outlook

According to the Labor Market Administration's forecasts, the opportunities for work as a market analyst and marketer are significant at the national level. Demand is expected to remain unchanged over the next five years. However, the recruitment situation is characterized by certain difficulties while many individuals are leaving the profession. This creates both challenges and opportunities for new candidates entering the job market.

Benefits and Working Conditions

Benefits can vary depending on the employer and industry, but it is not uncommon for market research analysts to be offered paid training, professional development, and sometimes even paid mobile phones and computers. Flexible working hours and the ability to work remotely may also be perks offered in this profession.

What to Consider?

For those interested in becoming a market research analyst, it is important to have an analytical mindset and a strong ability to interpret and present data. It is also advantageous to be curious and constantly updated on trends and new technology in the field. Since the profession often requires interdisciplinary knowledge, having a broad educational background and experience in various areas is also beneficial.

Future Prospects

Market research analysts have good future prospects, with ample opportunities for employment nationally. The job market is expected to be stable in the next five years, making it an attractive career choice for those interested in marketing and data analysis.