- Salary statistics
- Market researcher, analyst salary
Market researcher, analyst salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
47 300 - 71 200 SEK / month
Women earn 86% of what men do.
Försäljning & inköp
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Salary progression Market researcher, analyst
What does a market researcher, analyst do? – Tasks and work environment
A market researcher, analyst works with collecting, processing, and analyzing data about markets, consumer behaviors, and business trends. Tasks often include designing and conducting surveys, interpreting statistics, presenting reports, and providing recommendations to companies or organizations. The role typically combines both quantitative and qualitative methods to create a comprehensive view of market needs and opportunities. The work mainly takes place in an office environment but can also involve meetings with clients, workshops, and presentations to decision-makers.
Salary development over time
The salary for a market researcher, analyst has shown steady growth in recent years. In 2022, the average salary was 50,400 SEK per month, followed by an increase to 54 500 SEK in 2023. In 2024, the average salary has risen to 55 700 SEK, representing a total increase of approximately 8 percent over three years. This increase reflects a rising demand for analytical skills in marketing as companies place greater emphasis on data-driven decisions. Salary development is also influenced by factors such as digitalization, the need for advanced education, and competition for qualified talent. Overall, the profession has benefited as more companies invest in market analysis to strengthen their competitiveness.
Market researcher, analyst salary – comprehensive overview
- Average salary: 55 700 SEK/month
- Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education < 3 years)
- Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
- Hourly wage (average): 328 SEK
- Women: 52 200 SEK/month (86% of men's salary)
- Men: 60 400 SEK/month
- Regional differences: Salary levels may vary depending on region and sector, with higher salaries mainly in metropolitan areas and the private sector.
Education and qualifications
To work as a market researcher, analyst, a university degree in fields such as economics, statistics, marketing, or social sciences is usually required. The role demands strong analytical skills, familiarity with statistical tools, and the ability to communicate results clearly. Practical experience, such as through internships or trainee programs, is often advantageous.
- Bachelor's degree: Economics, statistics, marketing, or social sciences (3 years)
- Master's degree: Advanced education in data analysis or marketing (1–2 years, often meritorious)
- Certifications: Courses in statistical software, data visualization, or digital analysis are beneficial
- Practical experience: Experience from internships or trainee programs is appreciated by employers
- Prerequisites: Good knowledge of statistics, Excel, and presentation tools
- Tips for choosing: Select education with elements of both statistics and marketing for the broadest possible skill set
Market researchers, analysts often work at the intersection of technology and human behavior. It is common that the role requires both creative thinking to formulate the right questions and technical skills to analyze large datasets. Those who enjoy variety and problem-solving can find great job satisfaction in this profession.
Common benefits and compensation
Market researchers, analysts are often offered benefits such as occupational pension, wellness allowances, flexible working hours, and the possibility of remote work. Additional compensation may include bonus schemes, professional development, and subsidized lunches or collective agreement benefits, depending on the employer and sector.
Competition and challenges
The profession of market researcher, analyst is characterized by a competitive job market with many qualified candidates, while many leave the profession for new challenges. Technological developments mean that tasks change rapidly, requiring ongoing training in analysis tools and digital technology. Furthermore, the ability to communicate complex results pedagogically is often a challenge in organizations where data-driven decision-making is still new. Success requires both deep analytical skills and understanding of business strategy.
Tips for aspiring market researchers, analysts
To succeed as a market researcher, analyst, it is good to combine analytical sharpness with curiosity and communication skills. Gaining practical experience early, such as through internships or part-time jobs in analysis, provides an advantage in job hunting. Strong data interpretation and visualization skills, along with meticulous and structured work habits, facilitate the job. Keeping up with new analysis tools and digital trends is crucial for competitiveness. Flexibility and teamwork skills are also valuable, as projects are often conducted in teams and in close dialogue with other departments. Finally, building a professional network is advantageous, as many positions are filled through industry contacts.
Key facts about market researchers, analysts
- Educational level: Bachelor's degree in economics, statistics, or marketing is standard
- Work environment: Office-based, often with remote work options
- Work form: Commonly project-based team assignments
- Demand: Great opportunities for employment nationwide
- Special skills: Statistical analysis tools and data visualization
Career paths and future prospects
After three to five years in the profession, a market researcher, analyst can advance to roles such as senior analyst, project manager, or specialist in digital marketing analysis. It is also common to move into consultancy or strategic positions within larger companies and organizations. According to the Swedish Public Employment Service's forecast, job opportunities remain strong nationwide, and demand is expected to stay unchanged over five years. Currently, there are approximately 550 vacant positions in the field, indicating good career prospects for those with the right skills and experience.
Frequently asked questions about market researchers, analysts
- What is the average salary for a market researcher, analyst?
- The average salary is 55 700 SEK per month. - What is the highest salary for a market researcher, analyst?
- The highest salary is 78,400 SEK per month for a man with a doctoral degree in the private sector. - What education is required to become a market researcher, analyst?
- A bachelor's degree in economics, statistics, or marketing is most common. - Are there gender differences in salary?
- Yes, women earn 86% of what men do in the profession. - What are the future prospects?
- Job opportunities are plentiful, and demand is expected to remain unchanged over the next five years. - What are the duties of a market researcher, analyst?
- Tasks include collecting, analyzing, and presenting market data, as well as providing recommendations to companies. - What benefits are common?
- Common benefits include occupational pension, wellness allowance, and the possibility of remote work.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49300 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63800 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65700 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Market researcher, analyst has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.
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