Market researcher, analyst salary

Salary and Working Conditions for Market Researchers and Analysts

Working as a market researcher or analyst involves delving deep into data and market information to help companies make informed decisions. For many, this is a dream job, but what does the profession entail in practice, and what does the salary picture look like?

Salary and Income Disparities

The average salary for a market researcher or analyst is 51 600 kronor per month. This is an increase from the previous 50 400 kronor, indicating a positive salary development. A man in this profession earns an average of 55 800 kronor, while a woman earns on average 48700 kronor. This means that women earn 87% of what men do in the same profession.

The highest salary for a market researcher, analyst is 60900 kronor. This salary belongs to a man working as a private employee with a post-secondary education of 3 years or more. On the other end of the spectrum, the lowest salary for a woman in the profession is 44900 kronor, and for a man, it is 48100 kronor. Hourly employees in the field have an average hourly wage of 310 kronor, based on 166 working hours per month.

Job Responsibilities and Duties

As a market researcher or analyst, your main tasks involve collecting, analyzing, and interpreting market data. This may include conducting surveys, analyzing sales data and trends, and evaluating campaigns and market effectiveness. The goal is to identify market opportunities and threats, providing companies with strategic insights to enhance their competitiveness.

Future Outlook and Recruitment Situation

Forecasts from the employment agency indicate that the opportunities to get a job as a market analyst or marketer are significant. Over a five-year period, demand is expected to remain unchanged. The recruitment situation is paradoxical: there are recruitment difficulties, while many are leaving the profession.

Education and Skill Requirements

To become a successful market researcher or analyst, a post-secondary education in areas such as marketing, economics, statistics, or business administration is usually required. Practical experience and skills in data analysis, such as technical knowledge in analysis tools and software, are also highly valuable.

Benefits and Working Conditions

For many analysts, employers offer benefits such as flexible working hours and the option to work from home. In some cases, paid training and access to company resources such as a mobile phone or computer may also be included. These benefits can be a crucial part of the overall package and impact job satisfaction.

Summary

The profession of market researcher and analyst offers exciting opportunities for those interested in working with data and market information. Despite differences in salary levels based on gender, the profession shows a positive salary development and good future prospects. With the right education and skills, this can be a very rewarding career path.