How much does a Market researcher, analyst make

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Market researcher, analyst

54 500 kr

Marketing analysts and marketers etc.

48 700 - 78 400 kr / month

Women earn 88% of what men do.

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What will be the salary after tax?

Salary progression Market researcher, analyst

Average salary 54 500 kr
Males 58 500 kr
Females 51 800 kr
1 Likes 0 Comments 152 Vacant jobs ->

What does a market researcher, analyst do? – Tasks and work environment

A market researcher, analyst works with collecting, processing, and analyzing data about markets, consumer behaviors, and business trends. Tasks often include designing and conducting surveys, interpreting statistics, presenting reports, and providing recommendations to companies or organizations. The role typically combines both quantitative and qualitative methods to create a comprehensive view of market needs and opportunities. The work mainly takes place in an office environment but can also involve meetings with clients, workshops, and presentations to decision-makers.

Salary development over time

The salary for a market researcher, analyst has shown steady growth in recent years. In 2022, the average salary was 50,400 SEK per month, followed by an increase to 51 600 SEK in 2023. In 2024, the average salary has risen to 54 500 SEK, representing a total increase of approximately 8 percent over three years. This increase reflects a rising demand for analytical skills in marketing as companies place greater emphasis on data-driven decisions. Salary development is also influenced by factors such as digitalization, the need for advanced education, and competition for qualified talent. Overall, the profession has benefited as more companies invest in market analysis to strengthen their competitiveness.

Market researcher, analyst salary – comprehensive overview

  • Average salary: 54 500 SEK/month
  • Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education < 3 years)
  • Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
  • Hourly wage (average): 328 SEK
  • Women: 51 800 SEK/month (88% of men's salary)
  • Men: 58 500 SEK/month
  • Regional differences: Salary levels may vary depending on region and sector, with higher salaries mainly in metropolitan areas and the private sector.

Education and qualifications

To work as a market researcher, analyst, a university degree in fields such as economics, statistics, marketing, or social sciences is usually required. The role demands strong analytical skills, familiarity with statistical tools, and the ability to communicate results clearly. Practical experience, such as through internships or trainee programs, is often advantageous.

  • Bachelor's degree: Economics, statistics, marketing, or social sciences (3 years)
  • Master's degree: Advanced education in data analysis or marketing (1–2 years, often meritorious)
  • Certifications: Courses in statistical software, data visualization, or digital analysis are beneficial
  • Practical experience: Experience from internships or trainee programs is appreciated by employers
  • Prerequisites: Good knowledge of statistics, Excel, and presentation tools
  • Tips for choosing: Select education with elements of both statistics and marketing for the broadest possible skill set

Market researchers, analysts often work at the intersection of technology and human behavior. It is common that the role requires both creative thinking to formulate the right questions and technical skills to analyze large datasets. Those who enjoy variety and problem-solving can find great job satisfaction in this profession.

– statsskuld.se

Common benefits and compensation

Market researchers, analysts are often offered benefits such as occupational pension, wellness allowances, flexible working hours, and the possibility of remote work. Additional compensation may include bonus schemes, professional development, and subsidized lunches or collective agreement benefits, depending on the employer and sector.

Competition and challenges

The profession of market researcher, analyst is characterized by a competitive job market with many qualified candidates, while many leave the profession for new challenges. Technological developments mean that tasks change rapidly, requiring ongoing training in analysis tools and digital technology. Furthermore, the ability to communicate complex results pedagogically is often a challenge in organizations where data-driven decision-making is still new. Success requires both deep analytical skills and understanding of business strategy.

Tips for aspiring market researchers, analysts

To succeed as a market researcher, analyst, it is good to combine analytical sharpness with curiosity and communication skills. Gaining practical experience early, such as through internships or part-time jobs in analysis, provides an advantage in job hunting. Strong data interpretation and visualization skills, along with meticulous and structured work habits, facilitate the job. Keeping up with new analysis tools and digital trends is crucial for competitiveness. Flexibility and teamwork skills are also valuable, as projects are often conducted in teams and in close dialogue with other departments. Finally, building a professional network is advantageous, as many positions are filled through industry contacts.

Key facts about market researchers, analysts

  • Educational level: Bachelor's degree in economics, statistics, or marketing is standard
  • Work environment: Office-based, often with remote work options
  • Work form: Commonly project-based team assignments
  • Demand: Great opportunities for employment nationwide
  • Special skills: Statistical analysis tools and data visualization

Career paths and future prospects

After three to five years in the profession, a market researcher, analyst can advance to roles such as senior analyst, project manager, or specialist in digital marketing analysis. It is also common to move into consultancy or strategic positions within larger companies and organizations. According to the Swedish Public Employment Service's forecast, job opportunities remain strong nationwide, and demand is expected to stay unchanged over five years. Currently, there are approximately 550 vacant positions in the field, indicating good career prospects for those with the right skills and experience.

Frequently asked questions about market researchers, analysts

  • What is the average salary for a market researcher, analyst?
    - The average salary is 54 500 SEK per month.
  • What is the highest salary for a market researcher, analyst?
    - The highest salary is 78,400 SEK per month for a man with a doctoral degree in the private sector.
  • What education is required to become a market researcher, analyst?
    - A bachelor's degree in economics, statistics, or marketing is most common.
  • Are there gender differences in salary?
    - Yes, women earn 88% of what men do in the profession.
  • What are the future prospects?
    - Job opportunities are plentiful, and demand is expected to remain unchanged over the next five years.
  • What are the duties of a market researcher, analyst?
    - Tasks include collecting, analyzing, and presenting market data, as well as providing recommendations to companies.
  • What benefits are common?
    - Common benefits include occupational pension, wellness allowance, and the possibility of remote work.

Richard Andersson

Richard Andersson - 2025-07-13 00:12:54

Occupation
Who has the highest salary?
The highest salary for a Market researcher, analyst is 78400 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 58800 kr.
Who has the lowest salary?
The lowest salary for a Market researcher, analyst is 48700 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 50600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30800 kr
25-34 94% 45000 kr 45400 kr
35-44 91% 55400 kr 56100 kr
45-54 85% 61100 kr 62800 kr
55-64 94% 64200 kr 65700 kr
Snitt 88% 53600 kr 54500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Market researcher, analyst has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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