How much does a Marketing planner make

  1. Salary statistics
  2. Marketing planner
Image that illustrates Marketing planner

Marketing planner

54 500 kr

Marketing analysts and marketers etc.

48 700 - 78 400 kr / month

Women earn 88% of what men do.

Försäljning & inköp

What will be the salary after tax?

Salary progression Marketing planner

Average salary 54 500 kr
Males 58 500 kr
Females 51 800 kr
1 Likes 0 Comments 152 Vacant jobs ->

What does a Marketing Planner do? – Tasks and work environment

A Marketing Planner is responsible for developing, implementing, and following up on marketing strategies within companies and organizations. The role often involves analyzing market trends, identifying target audiences, creating campaign plans, and working closely with sales and communication teams. Tasks require a combination of analytical skills and creative thinking, including strategic planning and operational work. The environment is usually office-based, often in open-plan offices or hybrid solutions, where the pace can be high and projects vary depending on industry and company size.

Salary development over time

The salary for Marketing Planners has shown a clear upward trend in recent years. In 2022, the average salary was 50,400 SEK per month, which increased to 51 600 SEK in 2023. During 2024, the average salary has continued to rise to 54 500 SEK, representing an increase of approximately 8% over a three-year period. This development reflects a growing demand for qualified skills in marketing and analysis, especially as digitization creates new ways to reach customers and measure effects. At the same time, competition for experienced planners has increased, pushing up salary levels further. Salary development is also influenced by education level and work experience, with specialists and those with longer education often at the top of the salary range.

Marketing Planner salary – complete overview

  • Average salary: 54 500 SEK/month
  • Lowest salary: 48,700 SEK/month
  • Highest salary: 78,400 SEK/month
  • Hourly wage (average): 328 SEK
  • Women: 51 800 SEK/month
  • Men: 58 500 SEK/month
  • Women earn: 88% of what men do
  • Regional differences: Not available at this time

Education and qualifications

To work as a Marketing Planner, a post-secondary education in marketing, economics, or communication is usually required. Many employers prefer candidates with a bachelor's degree, but relevant work experience and specialized courses can also be advantageous. Internships or trainee programs are common pathways into the profession.

  • Bachelor's degree in marketing, economics, or communication: 3 years
  • Certifications and further training in digital marketing: 6–18 months
  • Internships or trainee programs: Strongly recommended for industry experience
  • Prerequisites: High school diploma with social sciences or economic focus
  • Courses in data analysis, project management, and digital tools: Meritorious

Marketing Planners often work in teams where collaboration across different skills is essential. The role therefore requires both good communication skills and the ability to quickly understand different industry logics. It is common to switch industries without changing roles, providing opportunities for variation and specialization.

– statsskuld.se

Common benefits and compensations

Marketing Planners are often offered benefits such as occupational pension, wellness allowance, bonus programs, flexibility regarding workplace (hybrid work), and opportunities for skill development. Other common compensations include company mobile, subsidized lunch, and sometimes extra vacation days.

Competition and challenges

The competition for the most attractive jobs in marketing planning is high, especially in metropolitan areas where many companies compete for the same skills. At the same time, recruitment difficulties are reported within the profession, as the demand for analytically skilled and digitally proficient employees is large. The role requires continuous skill development, as tools and methods change rapidly with technological advances. Staying updated on new trends and digital platforms is therefore essential. Additionally, workload can be high at times, especially before campaign launches or product releases.

Tips for those who want to become a Marketing Planner

To succeed as a Marketing Planner, it is good to be both analytical and creative, as tasks require data interpretation and innovative thinking regarding campaigns. Strong self-leadership facilitates managing multiple projects with tight deadlines. Actively seeking internships or trainee programs provides valuable contacts and practical experience. Communication skills are crucial both for internal collaboration and external presentation of plans. Ongoing education in digital tools and marketing analysis is recommended, as is building a professional network through industry events and social media. Flexibility and curiosity help handle industry changes, which is a strength in this fast-moving market.

Key facts about Marketing Planners

  • Education level: Bachelor's degree recommended
  • Average salary: 54 500 SEK/month
  • Work environment: Office-based, often hybrid work
  • Demand: Great opportunities for employment nationwide
  • Gender differences: Women earn 88% of men's salaries

Career paths and future prospects

After three to five years in the profession, Marketing Planners can advance to roles such as Marketing Manager, Communications Officer, or take on specialist roles in digital marketing or market analysis. According to the Swedish Public Employment Service's forecast, job opportunities in the profession are plentiful, and demand is expected to remain unchanged over five years. There are good chances of employment, but the job market is also characterized by some mobility, as many leave the profession for new challenges. With the right skills and experience, there are opportunities to take on more strategic and leadership roles, especially for those who further their education in management or digitalization. Currently, there are about 550 job openings in the field of Market Analysts and Marketers.

Frequently asked questions about Marketing Planners

  • What does a Marketing Planner earn?
    - The average salary is 54 500 SEK per month, with variations depending on experience, education, and sector.
  • What are the gender differences in salaries for Marketing Planners?
    - Women earn an average of 51 800 SEK and men 58 500 SEK, meaning women earn 88% of what men do.
  • What education is required to become a Marketing Planner?
    - A bachelor's degree in marketing, economics, or communication is most common, often supplemented with courses in digital marketing.
  • Are there good job opportunities for Marketing Planners?
    - Yes, opportunities are plentiful and demand is expected to be stable over the next five years.
  • What is the highest and lowest salary for a Marketing Planner?
    - The highest salary is 78,400 SEK (private sector male with doctoral education), the lowest is 48,700 SEK (public sector female with shorter post-secondary education).
  • What personal qualities are important in the profession?
    - Analytical ability, creativity, good communication, and flexibility are key qualities for success as a Marketing Planner.

Richard Andersson

Richard Andersson - 2025-07-12 19:36:40

Occupation
Who has the highest salary?
The highest salary for a Marketing planner is 78400 kr. This salary belongs to a man working in the Privately employed officials with a postgraduate education. The highest salary for a woman in this profession is 58800 kr.
Who has the lowest salary?
The lowest salary for a Marketing planner is 48700 kr. This salary belongs to a woman also working in the Public sector. The lowest salary for a man in this profession is 50600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 30500 kr 30800 kr
25-34 94% 45000 kr 45400 kr
35-44 91% 55400 kr 56100 kr
45-54 85% 61100 kr 62800 kr
55-64 94% 64200 kr 65700 kr
Snitt 88% 53600 kr 54500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing planner has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

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