Marketing planner salary

Salary and Job Market for Marketing Planners

Working as a marketing planner involves creating and implementing strategies to market products and services. The profession includes roles such as market analysts and marketers, and requires a deep understanding of market trends, consumer behavior, and business strategies.

Average Salary for Marketing Planners

The average salary for a marketing planner is 51 600 kronor per month. This is an increase from last year's average salary of 50 400 kronor. Men in the profession earn an average of 55 800 kronor, while women earn 48700 kronor, meaning that women earn 87% of what men do in the same profession.

Salary Range

The highest salary for a marketing planner is 60900 kronor, held by a male private sector executive with a post-secondary education of 3 years or more. The highest salary for a female in the same profession is 54600 kronor. On the lower end of the salary scale, the lowest-paid woman earns 44900 kronor, while the lowest-paid man has a salary of 48100 kronor.

Education and Job Requirements

To work as a marketing planner, a post-secondary education in marketing, economics, or communication is usually required. Many employers also value practical experience in the field, such as internships or previous work in marketing and analysis.

Job Opportunities

According to the Employment Service's forecast, the job opportunities for market analysts and marketers are expected to be significant nationally. Over a five-year period, demand is expected to remain unchanged, but the profession is characterized by recruitment difficulties while many individuals leave the profession.

Benefits and Working Conditions

Many marketing planners can expect benefits such as paid training and access to modern technology, such as company-funded mobile phones and computers. Such benefits can be crucial for staying updated with the latest trends and technologies in marketing.

Job Responsibilities

As a marketing planner, one works on analyzing market data, developing marketing strategies, and implementing campaigns. It may also involve understanding and anticipating consumer trends, creating target audience analyses, and collaborating with various departments to ensure that marketing strategies align with the company's overall goals.

Things to Consider

If you are considering a career as a marketing planner, be prepared to constantly educate yourself and stay updated with the latest market trends. Creativity, analytical skills, and good communication skills are important qualities for success in this profession.