How much does a Marketing planner make

  1. Salary statistics
  2. Marketing planner
Image that illustrates Marketing planner

Marketing planner salary

51 600 kr

Marketing analysts and marketers etc.

What will be the salary after tax?

44 900 - 60 900 kr / month

Women earn 87% of what men do.

Försäljning & inköp

Salary progression Marketing planner

Average salary 51 600 kr
Males 55 800 kr
Females 48 700 kr
Profession Marketing planner and its salary
1 Likes 0 Comments

What does a Marketing Planner do?

A Marketing Planner plays a central role in developing and implementing marketing strategies for companies and organizations. Common tasks include analyzing market trends, identifying target audiences, creating campaigns, and evaluating their effectiveness. The role also often requires collaboration with other departments such as sales and product development to ensure that marketing efforts align with the company's overall goals.

Marketing Planner salary and statistics

What does a Marketing Planner earn? According to the latest statistics, the average salary for a Marketing Planner is 51 600 SEK per month. However, there are gender differences where men earn an average of 55 800 SEK while women earn 48700 SEK, meaning that women earn 87% of what men do. The highest salary in the profession is 60,900 SEK and the lowest salary is 44,900 SEK.

Salary development over time

The salary development for Marketing Planners has been positive. Last year, the average salary was 50 400 SEK, which means an increase to 51 600 SEK this year. The average hourly wage for a Marketing Planner is 310 SEK, based on 166 working hours per month.

Education and qualifications

To work as a Marketing Planner, a post-secondary education in marketing, economics, or communication is usually required. Many employers also value practical experience from internships or previous work in marketing.

Common benefits and work environment

Marketing Planners can often expect benefits such as a company mobile phone, the possibility of remote work, and paid professional development courses. The work environment is often dynamic and project-based, which can bring both creative freedom and time constraints.

Competition and challenges

The profession of Marketing Planner falls under the category of market analysts and marketers, where job opportunities are considered to be significant. However, there is a paradoxical recruitment situation with recruitment difficulties while many leave the profession. In five years, demand is expected to remain unchanged.

Career paths and future prospects

After a few years of experience as a Marketing Planner, one can advance to roles such as marketing manager or strategic planner. The Swedish Public Employment Service assesses that the future prospects are good, but it is important to stay updated with the latest technology and trends in marketing.

Tips for aspiring Marketing Planners

For those who want to become Marketing Planners, it is important to focus on building both theoretical knowledge and practical experience. Specializing in digital marketing or data analysis can also provide a competitive edge. Further education and certifications can also positively impact salary.

Frequently Asked Questions about Marketing Planners

  • What does a Marketing Planner earn? The average salary is 51 600 SEK per month.
  • How do you become a Marketing Planner? A post-secondary education in marketing, economics, or communication is common.
  • Is it easy to get a job? Yes, the opportunities are considered to be great according to the Swedish Public Employment Service.
  • Is it stressful to work as a Marketing Planner? The work environment can be dynamic and project-based, which can lead to stress.
  • What qualities are important as a Marketing Planner? Analytical skills, creativity, and good communication skills are important.
  • What different types of Marketing Planners are there? There are specializations in digital marketing, product marketing, and strategic planning.
{"meta": {"title": "Marketing Planner Salary and Career Information", "description": "Discover Marketing Planner salary, job duties, and career opportunities. Read about education and future prospects."}}

Richard Andersson

Richard Andersson - 2025-04-21 12:42:25

Occupation
Who has the highest salary?
The highest salary for a Marketing planner is 60900 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 54600 kr.
Who has the lowest salary?
The lowest salary for a Marketing planner is 44900 kr. This salary belongs to a woman also working in the Privately employed workers. The lowest salary for a man in this profession is 48100 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 110% 32100 kr 32300 kr
25-34 95% 43800 kr 44100 kr
35-44 91% 51600 kr 52200 kr
45-54 85% 56400 kr 57400 kr
55-64 82% 64400 kr 65700 kr
Snitt 87% 50900 kr 51600 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
Register an account before you can comment

To write a comment you need to create an account.

Default Avatar

About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Marketing planner has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.

Search salary statistics for occupation
8000 kr
<-|->
90000 kr
Vacant jobs
Show more
Similar occupations
Latest posts
  • General - EU's Tax Increase on White Snus: What Does It Mean?

    General

    EU's Tax Increase on White Snus: What Does It Mean?

    Thu, 15 May 2025 - 10:04
  • Inflation - Inflation Stable in April 2025: KPIF at 2.3%

    Inflation

    Inflation Stable in April 2025: KPIF at 2.3%

    Wed, 14 May 2025 - 08:36
  • National Debt - Sweden's National Debt: Stability and Future Prospects

    National Debt

    Sweden's National Debt: Stability and Future Prospects

    Fri, 9 May 2025 - 10:06
  • Swedens Policy Rate - The Riksbank Keeps the Policy Rate at 2.25% - What Does It Mean?

    Swedens Policy Rate

    The Riksbank Keeps the Policy Rate at 2.25% - What Does It Mean?

    Thu, 8 May 2025 - 14:02
  • Electricity prices - Electricity Prices April 21-22, 2025: Free Energy and Most Expensive Hours

    Electricity prices

    Electricity Prices April 21-22, 2025: Free Energy and Most Expensive Hours

    Mon, 21 Apr 2025 - 13:01
  • Information about Statsskuld.se - Major News & Improvements on Statsskuld.se

    Information about Statsskuld.se

    Major News & Improvements on Statsskuld.se

    Mon, 31 Mar 2025 - 15:20
Salary, Taxes, and Fees
Net salary 31 377
Net salary
31 377
Taxes
11 738
Fees
12 129

With our Swedish tax calculator, you can easily calculate your after-tax income (net salary).

Swedish Church Member

* Updated with 2025 taxes

Explore more topics