Marketing planner salary

What does a Marketing Planner do?

A Marketing Planner plays a central role in developing and implementing marketing strategies for companies and organizations. Common tasks include analyzing market trends, identifying target audiences, creating campaigns, and evaluating their effectiveness. The role also often requires collaboration with other departments such as sales and product development to ensure that marketing efforts align with the company's overall goals.

Marketing Planner salary and statistics

What does a Marketing Planner earn? According to the latest statistics, the average salary for a Marketing Planner is 51 600 SEK per month. However, there are gender differences where men earn an average of 55 800 SEK while women earn 48700 SEK, meaning that women earn 87% of what men do. The highest salary in the profession is 60,900 SEK and the lowest salary is 44,900 SEK.

Salary development over time

The salary development for Marketing Planners has been positive. Last year, the average salary was 50 400 SEK, which means an increase to 51 600 SEK this year. The average hourly wage for a Marketing Planner is 310 SEK, based on 166 working hours per month.

Education and qualifications

To work as a Marketing Planner, a post-secondary education in marketing, economics, or communication is usually required. Many employers also value practical experience from internships or previous work in marketing.

Common benefits and work environment

Marketing Planners can often expect benefits such as a company mobile phone, the possibility of remote work, and paid professional development courses. The work environment is often dynamic and project-based, which can bring both creative freedom and time constraints.

Competition and challenges

The profession of Marketing Planner falls under the category of market analysts and marketers, where job opportunities are considered to be significant. However, there is a paradoxical recruitment situation with recruitment difficulties while many leave the profession. In five years, demand is expected to remain unchanged.

Career paths and future prospects

After a few years of experience as a Marketing Planner, one can advance to roles such as marketing manager or strategic planner. The Swedish Public Employment Service assesses that the future prospects are good, but it is important to stay updated with the latest technology and trends in marketing.

Tips for aspiring Marketing Planners

For those who want to become Marketing Planners, it is important to focus on building both theoretical knowledge and practical experience. Specializing in digital marketing or data analysis can also provide a competitive edge. Further education and certifications can also positively impact salary.

Frequently Asked Questions about Marketing Planners

• What does a Marketing Planner earn? The average salary is 51 600 SEK per month.
• How do you become a Marketing Planner? A post-secondary education in marketing, economics, or communication is common.
• Is it easy to get a job? Yes, the opportunities are considered to be great according to the Swedish Public Employment Service.
• Is it stressful to work as a Marketing Planner? The work environment can be dynamic and project-based, which can lead to stress.
• What qualities are important as a Marketing Planner? Analytical skills, creativity, and good communication skills are important.
• What different types of Marketing Planners are there? There are specializations in digital marketing, product marketing, and strategic planning.