Marketing planner salary

Marketing Planner: Salary, Work, and Conditions

Working as a marketing planner involves being responsible for developing and implementing strategies to market products or services. This role requires a combination of analytical skills, creativity, and business understanding to identify market trends, target audience needs, and competitor activities.

Job Description

Marketing planners can also be called marketing analysts or marketers. Their tasks include creating marketing plans, analyzing market data, evaluating campaigns, collaborating with various departments within the company, and staying updated on market trends. A marketing planner needs to have good communication skills, the ability to work independently, and the capacity to work under pressure.

Salary

According to the latest statistics, the average salary for marketing planners is 50,400 SEK per month. Men in this profession earn an average of 54,000 SEK while women earn 47,800 SEK. This means that women earn an average of 88% of what men do. Compared to the previous year, the average salary for marketing planners has increased from 48,800 SEK to 50,400 SEK.

Education and Requirements

To land a job as a marketing planner, a bachelor's degree in marketing, economics, communications, or a related field is usually required. Additional education in marketing or market analysis can be advantageous. Experience in marketing or sales is also valuable. It is important to have knowledge of digital marketing and the use of various analytical tools.

To succeed as a marketing planner, it is crucial to be creative, analytical, detail-oriented, and have the ability to work in teams. Having a passion for marketing and the ability to see opportunities in the market are also crucial to thrive and succeed in the role.

Summary

Working as a marketing planner is both challenging and exciting. With the right education, experience, and skills, one can succeed in this profession and contribute to the company's success in the market. By staying updated on market trends and continuously developing one's skills, one can continue to grow and evolve in the role of a marketing planner.