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- Influencer Marketing Specialist at Gina Tricot
Influencer Marketing Specialist at Gina Tricot
GINA TRICOT ABVästra Götalands län, Borås
Previous experience is desired
180 days left
to apply for the job
At Gina Tricot, we love to inspire. Since 1997, we have offered fashion to women in over 30 countries. With around 145 stores in five European countries, growing e-commerce, and approximately 1,800 dedicated employees, we continue to create new shopping experiences. Our culture is built on Passion & Commitment, Smartness, Challenge, and Teamwork—values that drive us forward every day. Whether you work in the office, in-store, or in the warehouse, you are part of the same journey where we together create an inspiring work environment and deliver the latest trends to our customers every day.
INFLUENCER MARKETING SPECIALIST
As an Influencer Marketing Specialist, you will have the opportunity to develop and build strong collaborations with influencers, agencies, and content creators. Your expertise and experience in Influencer Marketing will be crucial in driving traffic to our website, increasing sales, and building our brand. You will be responsible for ensuring that our campaigns and collaborations align with Gina Tricot's brand and message. You will also collaborate with various departments within the company to find the right profiles for collaborations.
Your Responsibilities
Build and maintain good and long-term relationships with influencers, agencies, and content creators.
Drive traffic, sales, and increase brand awareness.
Manage budget, work towards set KPIs, and follow up on results.
Ensure that we regularly receive high-quality content for use in our own channels, such as newsletters, social media, website, and stores.
Negotiate collaborations that fit Gina Tricot's brand.
Collaborate with other departments and teams within the marketing department to ensure campaigns align with the brand and message.
WE BELIEVE YOU ARE OUR NEXT STAR IF YOU...
...have experience in Influencer Marketing and want to take on the next exciting challenge in your career. You are communicative, structured, and have good analytical skills. You thrive on building long-term relationships, negotiating collaborations, and working towards set goals. If you also have an interest in fashion and want to help strengthen Gina Tricot's brand through creative and targeted collaborations, this could be the role for you!
Your Qualifications
Fluent English in both speech and writing.
Strong administrative and analytical skills.
Good communication, negotiation, and structuring skills.
Relevant education in Digital Marketing, Media Communication, or similar.
Experience with Google Analytics 4 and Excel.
We are looking for you who have previous experience in Influencer Marketing and want to work at an exciting company with an OMNI-focus, meaning working with a variety of different channels and platforms to maximize visibility and presence.
ABOUT THE POSITION
Employment Type: Fixed-term position
Start Date: Immediately or as agreed
ABOUT THE PROCESS
We will call for interviews on a rolling basis.
In the final stage of the recruitment process, a background check is conducted to ensure a fair and secure recruitment process. The check is done via Fortcheck, and you as a candidate identify yourself with BankID and get to see the result before it is shared with the recruiter.
WE OFFER MORE THAN JUST A JOB
When you start your career with us, you are welcomed into a team with fantastic colleagues. At Gina Tricot Smile Academy, you will not only gain knowledge about the company and sales techniques – you will also become part of a large community and have the opportunity to network with like-minded individuals. We offer an inspiring workplace where the sense of community is strong and where you truly feel like part of the team. You will also enjoy a generous employee discount.
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