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Marketing Content Specialist (B2B)
Hey Sid ABVästra Götalands län, Göteborg
Previous experience is desired
133 days left
to apply for the job
About This Role
Marketing Content Specialist
As a Marketing Content Specialist, you will be responsible for creating, managing, and delivering content for our customers. This is a highly operational, customer-facing role where you work hands-on with content every day and act as a trusted partner to our customers.
You will regularly meet with customers, run check-ins, gather input, challenge ideas when needed, and translate business goals into concrete content output.
This is not a purely strategic or managerial role; you are expected to execute.
Key Responsibilities
Content Production & Execution
- Write and edit high-quality content for our customers, including:
- LinkedIn posts
- Thought leadership content
- Blog articles
- Adapt tone of voice and messaging to each customer’s brand and audience
- Turn rough ideas, interviews, or notes into clear, engaging content
- Ensure content is delivered on time and meets agreed quality standards
Customer-Facing Work & Collaboration
- Act as a primary content contact for assigned customers
- Run regular customer check-ins (monthly or bi-weekly) to:
- Align on goals, priorities, and feedback
- Present content ideas and drafts
- Gather input and insights from the customer
- Build strong, long-term customer relationships through proactive communication
- Guide customers on what content will work best and explain why
Planning & Coordination
- Plan and manage content calendars together with customers
- Coordinate feedback cycles and revisions efficiently
- Collaborate internally with strategy, marketing, and customer teams
- Maintain documentation of content plans and customer preferences
What This Role Is (and Is Not)
This role is:
- Hands-on and execution-heavy
- Customer-facing with regular meetings
- Focused on writing, editing, and delivering content
- About turning strategy into real output
This role is NOT:
- A purely strategic or advisory role
- A people management role
- A high-level “ideas only” position
Who you are
- You have 2–5+ years of experience working with content, copy, or marketing communications
- You enjoy writing as a core part of your job
- You are comfortable speaking directly with customers and leading conversations
- You are structured, reliable, and delivery-focused
- You can balance multiple customers and deadlines without losing quality
- You can both take direction and challenge customers when needed
Bonus (Nice to Have)
- Experience working in an agency or customer-facing role
- Strong LinkedIn and B2B content experience
- Understanding of B2B marketing, positioning, and brand storytelling
- Experience working with founders, executives, or subject-matter experts
Why Join Hey Sid
- Work closely with ambitious B2B customers across industries
- Own your work end-to-end, from idea to published content
- Be part of a growing company where content is core to the offering
- Flexible working setup with high trust and autonomy
- A role where your output truly matters
About Sid
Founded in 2024, Hey Sid is a next-generation, person-targeted advertising platform that helps B2B companies reach decision-makers with precision. We bring together audience identification, creativity, and campaign management into one streamlined flow, ensuring that every ad dollar reaches the right person.
As a young and fast-growing company, we're building an ambitious team that values ownership, creativity, and results. Joining us means the opportunity to have a real impact on both the business and your career growth.
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