Vacant job

About Vasakronan and the Arena Concept

Vasakronan is Sweden's leading property company, owning, managing, and developing centrally located office and retail properties in Stockholm, Gothenburg, Malmö, and Uppsala.

Vasakronan Arena is the company's own coworking concept, launched in 2019. With a focus on productivity, sustainability, and smart office solutions, Vasakronan currently operates several arenas in Stockholm, Uppsala, Gothenburg, and Malmö. Read more: Vasakronan Arena

About the Role

As a Sales Executive at Vasakronan Arena, you are responsible for actively identifying new business opportunities and initiating new customer dialogues regarding Arena's coworking, meeting, and conference offerings in Gothenburg.

The role is clearly activity-driven and characterized by prospecting, new customer acquisition, and business generation, where you work systematically with pipeline management, meeting booking, and follow-up. You drive the sales process from first contact to closing the deal and continuously work to increase awareness of Arena in the market.

Arena offers modern and flexible workplace solutions with coworking spaces, meeting rooms, conference facilities, and private offices in some of Gothenburg's most attractive locations. In this role, you will play a key part in creating new business and establishing Arena as a go-to destination for companies seeking the workplace of the future.

In this role, you will:

• Drive active and structured new customer acquisition via phone, email, LinkedIn, and face-to-face meetings.
• Prospect and identify new business opportunities.
• Book and conduct customer meetings as well as conduct site tours of premises and coworking spaces.
• Work target-oriented towards clear KPIs linked to activity and business results.
• Build and develop a structured pipeline in the CRM system.
• Follow up on leads and work methodically through the entire sales process.
• Participate in events and relevant networks to strengthen Arena's market presence.
• Collaborate closely with internal teams regarding onboarding, delivery, and customer experience.
• Contribute new ideas and develop working methods within sales and business generation.

Your Profile

We are looking for you who are driven by creating new business and thrive in a role where activity, clear goals, and self-motivation are a natural part of everyday life. You enjoy the feeling of creating business from the first contact and are motivated by building your own pipeline through proactive outreach.

You are fearless in initial contact and see the phone, LinkedIn, and follow-up as natural work tools. For you, sales is not just about relationships, but also about resilience, structure, and the ability to consistently create results over time.

To succeed in this role, we believe you:

• Have experience in outbound B2B sales and feel confident in making first contact with new customers.
• Are accustomed to working systematically with prospecting, pipeline, and follow-up.
• Are motivated by clear goals, KPIs, and a high focus on activity.
• Are self-starting, structured, and drive your work forward with high energy.
• Have an easy time building trust and developing business relationships.
• Are proficient in CRM and work systematically with follow-up.
• Dare to think new thoughts, challenge working methods, and contribute with your own initiatives.
• Express yourself very well verbally and in writing in both Swedish and English.

If you also have an established network within the Gothenburg business community, we view this as highly meritorious, or alternatively, a strong ability to build one quickly.

Experience from service sales, coworking, the real estate industry, or other relationship-intensive B2B environments is seen as a major plus.

Additional Information

Start: September

Scope: Full-time, permanent position with an initial probation period of 6 months.

Location: Gothenburg

Working Hours: Daytime hours with the possibility of some evening activities and events as needed.

Employment: You will be employed by Carotte Staff and will work on assignment for Vasakronan.

About Carotte

Carotte Staff is Carotte Group's specialist company for staffing and recruitment within service and hospitality. Our mission is to simplify things for our customers by providing self-sufficient and engaged personnel who enhance the guest and customer experience in everything from hotels and conferences to office services, restaurants, and property environments.

We match our customers with employees who truly care about service and make a difference in everyday life, whether the need is for a key recruitment or ongoing staffing. With a keen eye for detail and an understanding of our customers' operations, we deliver competence that creates security and elevates the overall experience.

We rent out, recruit, and train across Sweden, with offices in Stockholm and Gothenburg.

Carotte Academy

Through our own precise training programs in Carotte Academy, we develop our consultants with that little extra – the engagement, the spark, and the attention to detail that makes a difference.

Apply Today!

We do not accept applications via email. If you have questions, you are welcome to contact the responsible recruiter via [email protected]. We process applications on an ongoing basis and recommend that you submit your application as soon as possible.