Vacant job

Do you have previous experience in Digital Brand Marketing in a global or agency environment? Do you also have experience in leading others and are available immediately? Then you should read on!

About the position

This is a full-time consulting assignment covering a parental leave. You will be employed by Bravura or work as an independent consultant at the company. There are good opportunities for extension of the assignment.

About the company

Essity is a global company focused on hygiene and health products. The company develops, manufactures, and sells a wide range of products in personal hygiene, professional hygiene, and medical care. The products target both consumers and businesses and include soft paper, diapers, pads, incontinence products, medical supplies, and various types of hygiene solutions for public environments. The business operates in a large number of countries and serves customers worldwide. The company is known for combining customer-centric solutions with global resources to meet the needs of different markets and customers. Essity prioritizes long-term growth and value creation for its stakeholders.

Responsibilities

In the role of Global Brand Digital Manager, you will be responsible for driving the global strategy and ensuring consistent and effective communication across digital platforms including websites, social media, SEO, and e-commerce. You will lead a team of direct reports working on areas such as brand websites, measurement, content creation, and managing Global PIM and DAM. Furthermore, you will ensure that the digital communication strategy aligns with overall brand, communication, and category strategies. You will guide the creation of campaign assets and content strategies and implement and improve SEO strategies based on measurable results and insights. You will work closely with internal teams and external agencies to leverage synergies between brands and channels. Through collaboration with brand teams, product management, and other functions, you will ensure that digital initiatives are coordinated and effective. You will also be responsible for overseeing the budget management for digital investments and keeping them aligned with business goals. To succeed in this role, you will use your understanding of consumer behavior, industry trends, and the competitive landscape to analyze their impact on brand performance.

• Drive the global strategy and ensure consistent communication across digital platforms
• Lead a team of direct reports
• Ensure that the digital communication strategy aligns with overall brand, communication, and category strategies
• Work closely with internal teams and external agencies
• Oversee budget management for digital investments
• Knowledge of consumer behavior, industry trends, and the competitive landscape

Education, experience, and personal qualities

• Experience in Digital Brand Marketing in a global or agency environment, preferably from a regulated industry such as health, medicine, or pharmaceuticals
• Experience in leading teams and having direct reports
• Experience in analyzing consumer insights, market trends, and competitor analyses
• Experience in leading agencies and collaborating with external partners
• Experience in working with B2B and/or healthcare products is a plus
• Fluent in English, both spoken and written

We are looking for someone who thinks strategically and has the ability to see issues from multiple perspectives. You plan with long-term consequences in mind and adjust your actions accordingly. With a good understanding of business principles such as costs, revenues, profits, and markets, you see the big picture and what drives success. You build relationships thoughtfully, show genuine interest in others' perspectives, and readily take the initiative in conversations. Your confidence in social settings is combined with a strong

Other information

Start: ImmediatelyLocation: Gothenburg or remoteSalary: By agreement

We use a competency-based methodology in all recruitment processes to ensure unbiased selection. We also work with ongoing selection, which means that we will remove the ad when enough candidates have applied. If you are shortlisted for the position, we will contact you for an initial phone interview. Regardless of whether you proceed in the process or not, you will receive feedback on your application.

If you have questions about the position or your application, please feel free to contact our support by emailing [email protected] or calling 010-171 47 10, and we will assist you. Please specify which position you are referring to. We recommend that you submit your application promptly as we conduct ongoing selection. The last application date is 2025-01-31.

Welcome with your application!