Vacant job

We are looking for a business-driven and hands-on Digital Marketing Specialist! Do you want to combine creativity, analysis, and clear business impact? As a Digital Marketing Specialist at Lindström, you will play a central role in increasing our digital visibility, generating qualified leads, and driving measurable results. Here, you will have a large scope for action, close collaboration with both local and global teams, and the opportunity to help build a strong digital presence in a growing organization. Perfect for you who want to develop, influence, and take ownership.

About the company

Lindström is one of Europe’s leading textile service companies with over 175 years of experience. We are driven by clear values: sustainability, profitable growth, long-term customer relationships, and continuous development. We offer services in workwear, protective equipment, cleanliness, and furnishing of business environments, as well as through our subsidiary Comforta textile solutions for hotels and the healthcare sector. We operate in 24 countries in Europe and Asia and are Finland's largest textile service provider.

About the role

As a Digital Marketing Specialist, you will have a key role in driving qualified lead generation within one or more geographical regions in Sweden. You will work both operationally and coordinatively and be responsible for developing and optimizing digital activities, strengthening our local digital presence, creating engagement, and driving business results. You will collaborate closely with country managers, the sales organization, external partners, and our global marketing team. You can enlist partners for production, but you own the impact of the marketing efforts.

Main responsibilities

Your main responsibilities include planning, executing, and following up on digital activities based on local sales and marketing priorities, being responsible for our local websites including analysis, updates, and improvements, as well as working with marketing automation, preferably in HubSpot, where you create workflows, optimize conversion, and analyze results. You will ensure good visibility through SEO and keyword optimization, coordinate SEM and SMM campaigns together with local partners, and be responsible for technology and content around webinars. You will publish and adapt content in social media and lead the collaboration with local digital partners to ensure that activities are carried out as planned. We are looking for someone who is both analytical, solution-oriented, and action-oriented. You have the ability to drive activities from idea to result.

Qualifications and experience:

• Experience in digital marketing, preferably within demand generation
• Very good understanding of how web, automation, and social media create business impact
• Knowledge of WordPress, Google Analytics, Tag Manager, and Search Console
• Experience with marketing automation (HubSpot is a plus)
• Academic education in marketing or equivalent experience
• Very good skills in Swedish and English

Personal qualities

We believe you are a business-oriented, positive, and driven person who thrives in a fast-paced environment. You work independently with strong ownership, have a high quality awareness, are structured, and skilled at planning, organizing, and prioritizing. You feel comfortable collaborating with various stakeholders, are analytical and curious, and always seek ways to optimize and improve. Additionally, you are a clear and engaging communicator who can create energy in the contexts you operate in.

Key partners

You will work closely with local managers and sales organizations, coordinate activities with external marketing partners, and have a close collaboration with the group's specialists in digital marketing, brand, content, and communication. The role also involves regular dialogue with global partners in SEO, web development, marketing automation, and analysis, as well as knowledge sharing with other demand generation specialists within the organization.

Key metrics you influence

Your work directly impacts key metrics such as the number of qualified digital leads, sales via leads and the web shop, traffic, engagement, and conversion on our websites. Through your efforts, you contribute to overall market growth.

Other

You will work with an engaged and friendly team at our modern and bright office in Arlandastad. Working hours are Monday to Friday from 08:00 to 17:00. This is a hybrid solution, and we look forward to meeting in the office two days a week. Travel for work may be included as needed. At Lindström Group, you are covered by a collective agreement, have access to wellness benefits, and have the opportunity to undergo personality tests as part of the recruitment process. Please note that we cannot accept applications via email due to GDPR.

Do you want to help drive our digital journey forward? With us, you will have a key role with significant influence, international contacts, and a central position in our continued growth journey. The role offers ample room for ownership, idea development, and the opportunity to work strategically with digital marketing and lead generation - perfect for you who want to take the next step in your career.

Welcome with your application!

INDTECH