Vacant job

Are you passionate about social media and eager to shape the future of work at one of Sweden's leading banks?

At Swedbank, you have the opportunity to be part of our journey as we transform our approach to social media and strengthen our ability to drive business results.

In the role of Social Media Channel Manager, you serve as both channel owner and specialist for the bank's social media platforms. While your role is operational, you are also responsible for strategy, governance, and continuous development of the channels in close collaboration with Marketing and the Content Studio. The focus is on driving performance, customer interaction, and sales. The role involves planning and producing content, but does not carry primary responsibility for content creation itself. Our social media channels include Meta (Facebook and Instagram), LinkedIn, TikTok, and YouTube.

At Swedbank, you will have the opportunity to:

• Develop, test, analyze, and manage Swedbank's social media channels with a focus on performance, customer interaction, and business results.
• Collaborate with Marketing, the content team, and other cross-functional teams to create strong and efficient ways of working within social media.
• Develop methods and workflows for channel management, optimization, and performance.
• Collaborate with colleagues and stakeholders by acting as an advisor in channel strategy, distribution, and content optimization.

For this role, you need:

• A Bachelor's degree in Marketing, Communications, Media, or a related field.
• Substantial experience (at least 5–7 years) in operational work with social media channels.
• A strong understanding of audience behavior, digital trends, and platform-specific algorithms.
• Experience with data-driven work, including analysis, optimization, and performance marketing.
• Excellent analytical skills with experience in working insight-driven and translating data into concrete business decisions.
• The ability to work independently, take initiative, and drive work forward in a structured and proactive manner.
• Knowledge of channel strategy, distribution, SEO/discoverability, metadata, and community management.
• Experience working with relevant analytics and publishing tools (e.g., Meta Business Suite, TikTok Analytics, LinkedIn Campaign Manager, Hootsuite, Sprout Social, or similar).
• Experience with paid distribution and audience targeting (e.g., via Meta Ads Manager, boosting, and reach strategies).
• Knowledge of social media listening and monitoring (e.g., through tools like Brandwatch, Meltwater, or similar).

At Swedbank, you can expect:

• Personal and professional development through self-leadership and continuous growth.
• Meaningful work that positively impacts our workplace, our customers, and society.
• An open and collaborative culture that encourages cross-functional teamwork and offers networking opportunities.
• A supportive and inclusive environment that promotes a balanced and sustainable work-life situation, with flexible working conditions where appropriate.
• Benefits such as our employee banking offers, pension plan, equity-based reward program (Eken), and wellness allowance.

"Become part of our team and contribute to developing Swedbank's presence on social media through innovative ways of working, data-driven insights, and a strong focus on performance and customer value. You will join a dedicated and competent team that drives development forward and strengthens the bank's position in digital channels."

— Sara Wilkins, your future manager

We look forward to receiving your application by 2026-08-15.

Location: Stockholm, Sundbyberg

Hiring Manager: Sara Wilkins

Please note that during the summer, the responsible recruiter and manager are on leave. This means we will begin the selection process in early August, and feedback may take slightly longer than usual.

Please be aware that background checks and drug testing may be conducted for this role if you proceed further in the process.

We have made our selection for recruitment and therefore decline contact with advertising salespeople or providers of other recruitment services.

Swedbank is an inclusive employer and does not discriminate on the basis of gender, age, sexual orientation or sexual identity, ethnicity, religion, or disability - everyone is welcome.

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