Vacant job

At Tillväxtverket (Enterprise Growth Agency), we work for competitive businesses and sustainable development throughout Sweden. We offer knowledge, networks, and investment opportunities. This provides direct benefits to businesses, as well as the prerequisites for businesses, municipalities, and regions to meet future challenges. Tillväxtverket is a national authority with a regional presence in nine locations.

Verksamt.se is the joint website for authorities providing information and services to businesses. The website is highly visited, well-used, and appreciated by its users, who are primarily small Swedish businesses. As one of the driving authorities behind verksamt.se, Tillväxtverket is now seeking a Web Content Strategist to be responsible for developing our content strategy and channel strategy, with a focus on increasing customer satisfaction and the conversion of our efforts to reach audiences with content on verksamt.se.

About the Role

As the Web Content Strategist for verksamt.se, you will take the development of our editorial content to the next level and set the direction for the future. You will work with a focus on improvement here and now – what can we do to increase customer satisfaction and conversion? You will also keep an eye on the needs, opportunities, and prerequisites for the coming years – what editorial capabilities do we need to develop to keep up and remain relevant to our target audience?

A central part of our work with verksamt.se is to simplify and explain authority information in a way tailored to the target audience. In your role as Content Strategist, you will translate directives and assignments, target audience needs, user data, as well as technical and legal prerequisites, into web editorial solutions that increase customer satisfaction. This may include packaging large legislative packages, AI-optimizing editorial content, and developing working methods, processes, and routines for event-driven news production, which is an important part of strengthening our crisis communication capabilities.

You will also lead the work to create greater conversion between the content on the website and the communication efforts we make in our newsletter, Google Ads, and social media. Using environmental scanning and user-driven data will be an important tool in your work, and you will collaborate closely with web editors, communicators, UX/UI designers, and developers. Collaboration with authorities and networking with other relevant actors will also be important to ensure that the work on editorial development remains at the forefront.

Your place of work will be: Stockholm, Östersund, or Malmö.

We are looking for someone who has:

• A degree from a university or college in Media and Communication Science, Journalism, or equivalent, or alternatively at least two years of studies in another education deemed relevant for the role, e.g., in content marketing, digital communication, or equivalent.
• At least five years of recent work experience in strategic and operational content work for the web. The work should have been done in close collaboration with web editors and content producers.
• Good familiarity with operational work in CMS tools.
• Good knowledge of SEO/SEM/AEO.
• Very good ability to express yourself in speech and writing in Swedish.
• Good knowledge of developing digital content based on the Accessibility to Web Content Act.

The following are meritorious:

• Editorial work at a newsroom.
• Crisis communication.
• Knowledge of the target group small businesses/experience from running your own business.

As a person, we are looking for someone with good collaboration skills who contributes to a good working climate. You have strong drive and the ability to independently identify and implement development initiatives in collaboration, primarily with the web editors. Through your specific knowledge and competence, you show great commitment within your area of responsibility, and you work analytically as well as goal- and result-oriented. You have a good understanding of the directives that affect an authority's prerequisites for working with content management and communication, such as the national values.

We will place great emphasis on personal qualities.

We expect you to live up to our Employee and Manager Policy (https://tillvaxtverket.se/tillvaxtverket/omtillvaxtverket/jobbahososs/fordelarmedattjobbahososs/medarbetarochchefspolicy.600.html), which expresses the expectations we have for all employees.

We assume that you share our values, which are the National Values (https://www.statskontoret.se/fokusomraden/god-forvaltningskultur-och-antikorruption/den-statliga-vardegrunden/). These unite all who are state-employed, regardless of activity and profession. The values aim to create an administration that is efficient, legally secure, and free from corruption and abuse of power.

Employment Type and Application Deadline

The employment is permanent. We apply a 6-month probationary period.

The application deadline is June 10, 2026.

More Information and Contact

For more information about the duties, you are welcome to contact Group Manager Anna Alicedotter, email: [email protected]. Questions about the recruitment process are answered by HR Partner Anna Svenberg, email: [email protected].

Union Representatives

ST: Contact person Robert Berggren, email: [email protected] (mailto:[email protected])

Saco: Contact person Susanna Lindbom, email: [email protected] (mailto:[email protected])

Both can be reached by phone via the switchboard number 08-681 91 00.

We work based on competence, and the recruitment process will include selection questions, possible tests, interviews, and reference checks.

If you have protected personal data, we ask you to contact the HR partner in this recruitment.

We are centrally located in modern premises where you choose your workspace daily based on your tasks. Tillväxtverket strives for a way of working where digital and technical solutions facilitate daily work. Read more about the benefits of working with us (https://tillvaxtverket.se/tillvaxtverket/omtillvaxtverket/jobbahososs/fordelarmedattjobbahososs.960.html).

Tillväxtverket wants to capitalize on the qualities that a balanced gender distribution and ethnic and cultural diversity bring to the operations. We strive for a work environment where every employee is given the opportunity to combine professional and private life for balance in life.

Send us your application to create your and Sweden's future!

In this recruitment, Tillväxtverket has already taken a stance on desirable recruitment channels and marketing. We therefore kindly but firmly decline calls from advertising agencies or salespeople.