Team Leader, Campaign & Event Marketing

The Pitch

Do you have experience driving campaigns and sponsorship partnerships – and are you now ready to step into a role where you become the engine of our team? Are you also a flexible, solution-oriented, and humble relationship builder? Then we think you should read on and submit your application now!

Your Role

In the role of Team Leader for Campaign & Event Marketing, you are responsible for shaping how our brand is perceived in Sweden – through campaigns, events, and sponsorship initiatives. Your mission is to adapt our central concepts to the local market and contribute to the development of our national campaigns, with the goal of maximizing brand awareness, customer focus, and business value. The role involves close collaboration with both national and international teams, as well as our external agency partners.

You lead a team of two dedicated employees and report to the Head of Marketing.

Your main responsibilities:

• You drive the annual campaign planning and lead the rollout of our national and international campaigns, sponsorships, and collaborations.
• You analyze market trends, customer insights, and competitors to refine our campaigns, events, and activations for maximum impact.
• You lead the collaboration with our external creative agency and ensure deliveries are made on time, within budget, and in line with our KPIs.
• You set clear performance goals for our activities based on brand tracking, and continuously optimize our internal processes and ways of working.
• You lead, motivate, and develop your employees in their daily work. You coach the team forward and create the right conditions to achieve set goals.

Your Profile

To succeed in this role, you are a structured, analytical, and solution-oriented doer. You have a strong business and results-oriented focus and thrive in a changing environment where you need to be flexible, receptive, and humble. Since the role involves many touchpoints, you are skilled at collaborating and building good relationships with both internal teams and external partners. You are motivated by driving projects to completion and have a genuine interest in market trends and environmental scanning.

We are looking for someone who has:

• Several years of experience in project managing and activating extensive campaigns, events, as well as sponsorship and collaboration projects.
• Broad knowledge in marketing and experience with customer segmentation, with a focus on adapting our communication for maximum impact.
• In-depth knowledge of key performance indicators (KPIs) in marketing and experience in steering activities towards set KPIs.
• Very good proficiency in Swedish and English, both spoken and written.
• A valid driver's license (Category B), as travel to various activities and events is included in the role.

We see it as a plus if you also have:

• Previous experience in leading and developing teams.
• An academic degree in marketing or communication.
• Good knowledge of German.

What We Offer

For us, it is important that our employees thrive – in every way. Therefore, we offer work in an environment characterized by our core values: performance, respect, trust, down-to-earth attitude, and community. Since we are growing, you can grow. Fast. Within your role, or towards another. In the same place, or somewhere else. In-store, in the warehouse, or in the office. Locally, nationally, or globally. We support you on your journey towards more responsibility and new challenges. You become part of a large team where everyone rolls up their sleeves and helps out. Sometimes you will find us at our state-of-the-art headquarters, where we have access to a gym and great discounted prices in the cafeteria. But of course, we are also a flexible workplace with the possibility of hybrid work. You receive everything from wellness benefits, parental allowance supplements, and employee discounts in our stores to free counseling from psychologists, lawyers, and economists, as well as numerous offers via our benefits portal. Naturally, you are also covered by collective agreements and a pension plan. We enable fair pay within the company through a non-discriminatory salary system. For union-related questions, please contact Union's local union club via email: [email protected]. A company car is included in this role.

Do you want to be part of our journey?

If your answer is yes, here is how you apply for the job:

• Click on “Apply”
• Fill out the form
• Attach your CV

Our recruitment process consists of selection tests, phone interviews, personal interviews, and reference checks. Please contact us if you have a specific need for accommodation regarding the selection tests.

This recruitment is conducted with continuous selection, which is why we would appreciate it if you sent your application as soon as possible, but no later than August 7, 2026.

The position is a permanent employment with an initial probationary period.

If you have questions about the position or the application process, please contact the recruitment team via email: [email protected].

We look forward to receiving your application!