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Digital Marketing Specialist – Drive Nordfarmgruppen's Digital Development

Nordfarmgruppen AB

Östergötlands län, Norrköping

Previous experience is desired

29 days left
to apply for the job

Do you want to drive our digital development in a group where business, technology, and entrepreneurship meet?

Nordfarmgruppen is an entrepreneur-driven group with roots in Norrköping. Our companies operate within machinery and solutions for agriculture, construction, and forestry, electrification and sustainable energy systems, e-commerce, as well as service and aftermarket.

We are in an exciting phase of development where digital visibility, e-commerce, and data-driven working methods are becoming increasingly important for the business. Therefore, we are now looking for a person who wants to take a key role in our continued digital journey.

About the role

You will be responsible for developing and strengthening our digital presence, customer journeys, and e-commerce business.

The role is new to us and combines operational work with strategic responsibility. You will personally carry out and drive a large part of the digital marketing work while coordinating and collaborating with external specialists when specific expertise is needed.

We are not looking for someone who knows everything. We are looking for you who knows a lot, is curious to learn more, and is driven by turning data into concrete business results.

Your responsibilities

  • Own and develop our organic visibility (SEO) as well as work with SEM and advertising in relevant channels
  • Plan, execute, and follow up on digital campaigns – from traffic and conversion to business results
  • Drive content optimization and digital customer journeys, and identify improvement opportunities on the web and in e-commerce
  • Explore AI search, generative AI, and the future of digital marketing
  • Participate in development projects within web, PIM, and e-commerce, in close collaboration with marketing, sales, and the service organization
  • Collaborate with external actors and agencies as needed

Who are you?

You have a few years of experience in digital marketing, e-commerce, and/or digital business development. Perhaps you have worked as an e-commerce coordinator, e-commerce specialist, digital marketer, digital analyst, or performance marketing specialist. However, the title is less important; what matters is that you are analytical, business-oriented, and accustomed to working data-driven within SEO, advertising, and digital customer journeys.

You enjoy thinking strategically but also working operationally. You are a team player who is happy to roll up your sleeves when needed and like working in an entrepreneurial environment with short decision-making paths. You take responsibility, are self-motivated, and unpretentious.

Why you should choose Nordfarmgruppen

With us, you get and can influence for real! Not just one digital journey but several companies, business models, and brands that make the role varied and developmental. You will become part of our marketing team consisting of five people and will work closely with sales, product managers, and management. All this in an organization where digitalization, AI, and data-driven working methods are crucial for continued growth.

We offer

  • A central role in our continued digital development, with the opportunity to influence strategy, tools, and working methods
  • Great variation through work across several companies and brands
  • Short decision-making paths, great personal responsibility, and an entrepreneur-driven organization with high ambitions

Selection will begin in August. If you have questions about the position, you are welcome to contact Frida Lindqvist, HR Manager, [email protected]

We look forward to receiving your application!

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