- Salary statistics
- Market analyst salary
Market analyst salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
47 300 - 71 200 SEK / month
Women earn 86% of what men do.
Försäljning & inköp
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Salary progression Market analyst
What does a Market Analyst do? – Tasks and Work Environment
A Market Analyst works with collecting, processing, and analyzing data related to markets, customers, and competitors to provide decision support for companies and organizations. Typical tasks include designing and conducting market surveys, interpreting statistical reports, monitoring trends, and presenting insights to management and marketing departments. The work is often project-based and requires a strong ability to handle both quantitative and qualitative data. The work environment is primarily office-based, with frequent collaboration with colleagues in marketing, sales, and IT. In larger companies, the role may be specialized, while in smaller organizations, analysts often have broader responsibilities.
Salary development over time
The profession of Market Analyst has shown a clear positive salary trend over the past three years. In 2022, the average salary was 50,400 SEK per month, increasing to 54 500 SEK in 2023, which corresponds to an increase of about 2.4%. Between 2023 and 2024, the average salary further rose to 55 700 SEK, an increase of approximately 5.6%. This salary development reflects an increased demand for analytical skills in marketing, as well as a general appreciation for data-driven roles. The trend indicates that companies increasingly value the ability to make decisions based on insightful data analysis, strengthening the profession’s position in the job market.
Market Analyst Salary – Complete Overview
- Average salary: 55 700 SEK/month
- Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education less than 3 years)
- Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
- Hourly wage: 328 SEK/hour (based on 166 hours/month)
- Women: 52 200 SEK/month (86% of men's salary)
- Men: 60 400 SEK/month
- Regional differences: Salary variations occur depending on region and labor market demand
Education and Qualifications
To work as a Market Analyst, a university degree in economics, statistics, marketing, or similar fields is usually required. Many employers prefer a bachelor’s degree, but advanced roles may require a master’s or doctoral degree. Practical experience with analysis tools and data processing is highly valued, as is knowledge of digital marketing and programming.
- Bachelor’s degree: Economics, statistics, marketing, or equivalent (3 years)
- Master’s degree: Meritorious for advanced roles (additional 1–2 years)
- Certifications: Courses in statistics, data analysis, digital marketing
- Internships/Traineeships: Common during studies
- Prerequisites: Good math skills, computer literacy, and analytical ability
- Self-study/Online courses: e.g., Excel, Power BI, Google Analytics
Market Analysts are often expected to quickly familiarize themselves with new industries and target groups, making curiosity and the ability to learn new things competitive advantages in the profession. It is not uncommon for analysts to work with everything from consumer goods to complex B2B services – sometimes within the same week.
Common Benefits and Perks
Market Analysts are often offered competitive benefits beyond base salary, such as occupational pension, wellness allowances, and flexible working hours. Remote work options are common, especially at larger companies and organizations. Bonus programs, professional development, and subsidized lunches are also prevalent in the profession.
Competition and Challenges
The profession of Market Analysts is characterized by high competition for the most attractive positions, especially in metropolitan areas. Simultaneously, there are reports of recruitment difficulties nationwide, as employers seek candidates with the right combination of analytical skills, industry knowledge, and technical expertise. The rapid development of digital analysis and automation places high demands on continuous skills development. Staying updated on new tools and methods is crucial to remain competitive. Additionally, the ability to communicate complex analyses clearly to different audiences within the organization is essential.
Tips for Aspiring Market Analysts
To succeed as a Market Analyst, it’s beneficial to combine analytical precision with curiosity about market trends. Building a strong foundation in statistics and data analysis gives you an advantage, while good communication skills are vital for explaining insights to colleagues and managers. Learning to use modern analysis tools such as Excel, Power BI, or Google Analytics increases your attractiveness on the job market. Flexibility and problem-solving skills are important, as tasks can quickly shift between different projects and industries. It’s also smart to seek internships or trainee positions during studies to gain practical experience. Networking and staying updated on current trends in digital marketing can open new opportunities. Finally, the ability to work independently and collaborate effectively in teams facilitates career advancement.
Key Facts about Market Analysts
- Educational level: Bachelor’s degree in economics, statistics, or marketing
- Work environment: Office-based, often with remote work options
- Demand: Great opportunities for employment nationwide
- Work form: Project-based and cross-functional collaboration
- Special skills: Data analysis, digital tools, and communication
Career Paths and Future Outlook
After 3–5 years in the profession, there are good opportunities to advance to roles such as senior Market Analyst, project manager for analysis projects, or specialist in digital marketing. Some choose to move into managerial positions like Head of Analysis or Marketing Manager, while others specialize in areas like business development or data science. According to the Swedish Public Employment Service’s forecast, the prospects for employment as a Market Analyst are strong nationwide, and demand is expected to remain stable over the next five years. However, there is a paradox in the recruitment situation: despite many leaving the profession, there are reports of recruitment difficulties, indicating that the right skills are highly sought after. Currently, there are about 550 job openings in the field.
Frequently Asked Questions about Market Analysts
- What does a Market Analyst earn?
- The average salary is 55 700 SEK per month, but the salary range is broad depending on experience, education, and sector. - Are there significant salary differences between women and men?
- Yes, women earn approximately 86% of men's salaries within the profession. - What education is required to become a Market Analyst?
- A bachelor's degree in economics, statistics, or marketing is most common. - What is the job market like for Market Analysts?
- Demand is high nationally and there are many vacancies, but employers sometimes find it difficult to find the right skills. - What development opportunities are available?
- It is possible to advance to senior analyst roles, project management, specialist positions, or managerial roles within marketing and analysis. - What is the work environment like?
- Work is mainly office-based with elements of project work and cross-functional collaboration. - Are there regional salary differences?
- Yes, salary levels can vary between large cities and smaller towns depending on demand and the labor market.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49300 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63800 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 44200 kr | 44200 kr | |
| 35-44 | 112% | 50300 kr | 50500 kr |
| 45-54 | 91% | 52300 kr | 52400 kr |
| 55-64 | 86% | 59100 kr | 59200 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 53600 kr | 53800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 32600 kr | 32700 kr | |
| 25-34 | 82% | 48900 kr | 49400 kr |
| 35-44 | 88% | 55300 kr | 56200 kr |
| 45-54 | 87% | 61400 kr | 62900 kr |
| 55-64 | 87% | 63900 kr | 65600 kr |
| Snitt | 86% | 54800 kr | 55700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65700 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 112% | 45200 kr | 46000 kr |
| 45-54 | 91% | 55300 kr | 55400 kr |
| 55-64 | 86% | 64700 kr | 64700 kr |
| 65-68 | 67400 kr | 68500 kr | |
| Snitt | 89% | 57400 kr | 57600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 54600 kr | 55100 kr |
| 35-44 | 88% | 59300 kr | 60600 kr |
| 45-54 | 87% | 65800 kr | 67700 kr |
| 55-64 | 87% | 68000 kr | 70300 kr |
| Snitt | 86% | 59100 kr | 60400 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 43200 kr | 43200 kr | |
| 35-44 | 112% | 51700 kr | 51800 kr |
| 45-54 | 91% | 50000 kr | 50100 kr |
| 55-64 | 86% | 55600 kr | 55800 kr |
| Snitt | 89% | 51400 kr | 51500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 82% | 44700 kr | 45000 kr |
| 35-44 | 88% | 52900 kr | 53500 kr |
| 45-54 | 87% | 57800 kr | 58800 kr |
| 55-64 | 87% | 60000 kr | 61200 kr |
| Snitt | 86% | 51500 kr | 52200 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Market analyst has the SSYK code 2431, which we use to match against the SCB database to obtain the latest salary statistics.
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