Market analyst

What does a Market Analyst do? – Tasks and Work Environment

A Market Analyst works with collecting, processing, and analyzing data related to markets, customers, and competitors to provide decision support for companies and organizations. Typical tasks include designing and conducting market surveys, interpreting statistical reports, monitoring trends, and presenting insights to management and marketing departments. The work is often project-based and requires a strong ability to handle both quantitative and qualitative data. The work environment is primarily office-based, with frequent collaboration with colleagues in marketing, sales, and IT. In larger companies, the role may be specialized, while in smaller organizations, analysts often have broader responsibilities.

Salary development over time

The profession of Market Analyst has shown a clear positive salary trend over the past three years. In 2022, the average salary was 50,400 SEK per month, increasing to 51 600 SEK in 2023, which corresponds to an increase of about 2.4%. Between 2023 and 2024, the average salary further rose to 54 500 SEK, an increase of approximately 5.6%. This salary development reflects an increased demand for analytical skills in marketing, as well as a general appreciation for data-driven roles. The trend indicates that companies increasingly value the ability to make decisions based on insightful data analysis, strengthening the profession’s position in the job market.

Market Analyst Salary – Complete Overview

• Average salary: 54 500 SEK/month
• Lowest salary: 48,700 SEK/month (female, public sector, post-secondary education less than 3 years)
• Highest salary: 78,400 SEK/month (male, private sector, doctoral degree)
• Hourly wage: 328 SEK/hour (based on 166 hours/month)
• Women: 51 800 SEK/month (88% of men's salary)
• Men: 58 500 SEK/month
• Regional differences: Salary variations occur depending on region and labor market demand

Education and Qualifications

To work as a Market Analyst, a university degree in economics, statistics, marketing, or similar fields is usually required. Many employers prefer a bachelor’s degree, but advanced roles may require a master’s or doctoral degree. Practical experience with analysis tools and data processing is highly valued, as is knowledge of digital marketing and programming.

• Bachelor’s degree: Economics, statistics, marketing, or equivalent (3 years)
• Master’s degree: Meritorious for advanced roles (additional 1–2 years)
• Certifications: Courses in statistics, data analysis, digital marketing
• Internships/Traineeships: Common during studies
• Prerequisites: Good math skills, computer literacy, and analytical ability
• Self-study/Online courses: e.g., Excel, Power BI, Google Analytics

Common Benefits and Perks

Market Analysts are often offered competitive benefits beyond base salary, such as occupational pension, wellness allowances, and flexible working hours. Remote work options are common, especially at larger companies and organizations. Bonus programs, professional development, and subsidized lunches are also prevalent in the profession.

Competition and Challenges

The profession of Market Analysts is characterized by high competition for the most attractive positions, especially in metropolitan areas. Simultaneously, there are reports of recruitment difficulties nationwide, as employers seek candidates with the right combination of analytical skills, industry knowledge, and technical expertise. The rapid development of digital analysis and automation places high demands on continuous skills development. Staying updated on new tools and methods is crucial to remain competitive. Additionally, the ability to communicate complex analyses clearly to different audiences within the organization is essential.

Tips for Aspiring Market Analysts

To succeed as a Market Analyst, it’s beneficial to combine analytical precision with curiosity about market trends. Building a strong foundation in statistics and data analysis gives you an advantage, while good communication skills are vital for explaining insights to colleagues and managers. Learning to use modern analysis tools such as Excel, Power BI, or Google Analytics increases your attractiveness on the job market. Flexibility and problem-solving skills are important, as tasks can quickly shift between different projects and industries. It’s also smart to seek internships or trainee positions during studies to gain practical experience. Networking and staying updated on current trends in digital marketing can open new opportunities. Finally, the ability to work independently and collaborate effectively in teams facilitates career advancement.

Key Facts about Market Analysts

• Educational level: Bachelor’s degree in economics, statistics, or marketing
• Work environment: Office-based, often with remote work options
• Demand: Great opportunities for employment nationwide
• Work form: Project-based and cross-functional collaboration
• Special skills: Data analysis, digital tools, and communication

Career Paths and Future Outlook

After 3–5 years in the profession, there are good opportunities to advance to roles such as senior Market Analyst, project manager for analysis projects, or specialist in digital marketing. Some choose to move into managerial positions like Head of Analysis or Marketing Manager, while others specialize in areas like business development or data science. According to the Swedish Public Employment Service’s forecast, the prospects for employment as a Market Analyst are strong nationwide, and demand is expected to remain stable over the next five years. However, there is a paradox in the recruitment situation: despite many leaving the profession, there are reports of recruitment difficulties, indicating that the right skills are highly sought after. Currently, there are about 550 job openings in the field.

Frequently Asked Questions about Market Analysts

• What does a Market Analyst earn?
  - The average salary is 54 500 SEK per month, but the salary range is broad depending on experience, education, and sector.
• Are there significant salary differences between women and men?
  - Yes, women earn approximately 88% of men's salaries within the profession.
• What education is required to become a Market Analyst?
  - A bachelor's degree in economics, statistics, or marketing is most common.
• What is the job market like for Market Analysts?
  - Demand is high nationally and there are many vacancies, but employers sometimes find it difficult to find the right skills.
• What development opportunities are available?
  - It is possible to advance to senior analyst roles, project management, specialist positions, or managerial roles within marketing and analysis.
• What is the work environment like?
  - Work is mainly office-based with elements of project work and cross-functional collaboration.
• Are there regional salary differences?
  - Yes, salary levels can vary between large cities and smaller towns depending on demand and the labor market.