Advertising Manager salary

What Does It Mean to Work as an Advertising Manager?

As an Advertising Manager, one of the more senior positions in marketing, you have the overall responsibility for planning, executing, and evaluating advertising campaigns. The role requires strategic thinking and a deep understanding of marketing trends. An Advertising Manager must have the ability to lead a team of creative professionals and work closely with other departments such as sales and product development. Analyzing market data to understand target audiences and optimize campaigns is a key part of the job.

Advertising Manager Salary and Gender Pay Gap

What does an Advertising Manager earn? The average salary for an Advertising Manager is 42 800 SEK per month. There has been a positive change from the previous measurement where the average salary was 39 400 SEK. However, there is a noticeable difference between genders, with men earning an average of 44 300 SEK while women earn 40 900 SEK. Women earn on average 92% of what men do in the same profession. For hourly employees, the average salary for Advertising Managers is 257 SEK per hour, based on 166 working hours per month.

Salary Range and Education Level

The highest salary for an Advertising Manager is 50000 SEK, and this amount is earned by a male private-sector employee with a post-secondary education of three years or more. Women in the same profession can reach a maximum salary of 41000 SEK. The lowest salary for an Advertising Manager is 37600 SEK and belongs to a male with a secondary education of three years. For women, the lowest reported salary is 40 900 SEK.

Education and Skills Requirements

To become an Advertising Manager, a strong background in marketing or communication is required. Many employers prefer a post-secondary education, such as a bachelor's degree in marketing, business administration, or similar. Practical experience in the advertising industry is also highly valuable, and many Advertising Managers have started their careers as assistants or planners before moving up the ladder.

Working Conditions and Benefits

The work environment for an Advertising Manager can be both demanding and rewarding. Flexible working hours and the opportunity to work from home are common, providing a balance between work and personal life. Benefits may include a company phone, conference participation, and further training to stay updated with the latest trends in marketing.

Future Outlook and Challenges

The future for an Advertising Manager looks bright with a steadily increasing demand for digital marketing. However, it is important to understand that the competition is tough, and those who want to succeed in this profession must be willing to continuously develop their skills and adapt to technological changes. The ability to think strategically and creatively, as well as to lead a team effectively, is crucial to achieving success as an Advertising Manager.