How much does a Advertising Manager make

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  2. Advertising Manager
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Advertising Manager

42 200 kr

Other intermediaries

41 600 - 54 400 kr / month

Women earn 103% of what men do.

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What will be the salary after tax?

Salary progression Advertising Manager

Average salary 42 200 kr
Males 41 600 kr
Females 42 900 kr
1 Likes 0 Comments 134 Vacant jobs ->

What does an Advertising Manager do? – Tasks and Work Environment

An Advertising Manager is responsible for leading and developing the advertising operations at a workplace, often within media houses, advertising agencies, or larger companies with their own marketing departments. Tasks include planning, coordinating, and following up on advertising campaigns, managing budgets, and collaborating with both internal teams and external clients. The role requires negotiation with advertisers, analysis of market trends, and ensuring that advertising reaches set goals. The work environment is typically office-based and characterized by a high pace, tight deadlines, and a continuous need for creative problem-solving.

Salary Development Over Time

The salary for an Advertising Manager has shown both growth and some decline over the past three years. In 2022, the average salary was 39,400 SEK per month. In 2023, the salary increased significantly to 42 800 SEK, corresponding to an approximately 8.6% increase. The following year, 2024, the average salary decreased slightly to 42 200 SEK, a drop of just over 1.4% from the previous year. This fluctuation can be explained by changes in the media industry, increased digitalization, and varying demand for advertising services. Despite these fluctuations, the profession has a strong salary development over time, driven by increased complexity in the advertising landscape and the need for strategic leadership.

Advertising Manager Salary – Complete Overview

  • Average salary: 42 200 SEK/month
  • Lowest salary: 41,600 SEK/month (men), 42,400 SEK/month (women)
  • Highest salary: 54,400 SEK/month (men), 42,900 SEK/month (women)
  • Hourly wage: 254 SEK
  • Gender differences: Women earn 103% of what men do
  • Regional differences: Data missing

Education and Qualifications

The path to becoming an Advertising Manager often goes via post-secondary education in marketing, economics, or communication. Many employers require experience in sales, project management, and leadership, which can be obtained through both formal education and practical experience. Specialized courses and certifications in digital marketing are also advantageous, especially as the industry digitalizes further.

  • Formal education: Post-secondary degree (2–4 years) in marketing or economics
  • Certifications: Courses in digital advertising, project management, and sales
  • Internship: Work experience in marketing or sales roles is often a requirement
  • Prerequisites: Strong communication and leadership skills
  • Self-study/online: Opportunities to deepen knowledge via digital education platforms

Many Advertising Managers work closely with creative teams, gaining a unique insight into both strategy and creation processes. The role often involves extensive networking and the opportunity to build long-term relationships with clients and partners, making it particularly dynamic and developmental.

– statsskuld.se

Common Benefits and Compensation

Advertising Managers are often offered competitive benefits such as occupational pension, wellness allowance, flexible working hours, and the possibility of remote work. Bonuses or performance-based compensation are common, especially upon achieving sales targets or successful campaigns. Other benefits include education grants, mobile phones, and sometimes company cars.

Competition and Challenges

The competition for positions as an Advertising Manager is relatively high, especially in metropolitan areas where many media houses and agencies are established. To stand out, extensive experience and the ability to quickly adapt to new trends in digital advertising are required. Challenges in the profession often involve balancing creative visions with business demands, managing high customer expectations, and navigating a rapidly changing industry. Changes in advertising budgets and media landscapes can also impact workload and strategic focus. Continuous skills development and a broad network are crucial for success in the role.

Tips for Aspiring Advertising Managers

To succeed as an Advertising Manager, it is beneficial to combine analytical skills with a strong interest in communication and business. Building experience in sales and marketing provides a solid foundation, while the ability to lead and inspire teams is essential for driving successful campaigns. A proactive approach and curiosity about new digital tools help stay ahead in the industry. Being solution-oriented and resilient under pressure facilitates handling tight deadlines and changing client needs. Good relationship-building skills open doors to new collaborations and long-term business. Continual further education and networking within the industry increase chances for a successful career as an Advertising Manager.

Key Facts about Advertising Manager

  • Education level: Post-secondary degree (2–4 years)
  • Work environment: Office-based, often high-paced
  • Gender distribution: Women have slightly higher average salary than men
  • Job market: 550 job openings within the profession
  • Occupational group: Other mediators

Career Paths and Future Outlook

After three to five years as an Advertising Manager, opportunities exist to advance to senior positions within marketing, such as Marketing Director or Communications Director. Many also choose to specialize in digital marketing, analytics, or business development. Forecasts from the Employment Service indicate a continued stable demand for Advertising Managers, especially as digital advertising and data analysis become increasingly important. With 550 job openings in the profession, there are good prospects for employment, although competition for the most attractive positions can be tough. For those wishing to broaden their careers, opportunities also exist within media strategy, business development, or consulting.

Frequently Asked Questions about Advertising Manager

  • What is the average salary of an Advertising Manager?
    - The average salary for an Advertising Manager is 42 200 SEK per month.
  • What education is required to become an Advertising Manager?
    - Usually, a post-secondary education in marketing, economics, or communication is required.
  • Are there gender pay gaps among Advertising Managers?
    - Yes, women earn on average 103% of men's salaries in the profession.
  • How is the job market for Advertising Managers?
    - There are 550 job openings in the profession, indicating strong demand.
  • What are common tasks for an Advertising Manager?
    - Planning and follow-up of advertising campaigns, budget management, and leadership of the advertising department.
  • What is the salary of the highest-paid Advertising Manager?
    - The highest salary is 54,400 SEK per month and belongs to a man with post-secondary education.
  • What personal qualities are important for an Advertising Manager?
    - Leadership, analytical skills, communication skills, and stress resilience are key qualities.

Richard Andersson

Richard Andersson - 2025-07-09 07:15:03

Occupation
Who has the highest salary?
The highest salary for a Advertising Manager is 54400 kr. This salary belongs to a man working in the Privately employed officials with a post-secondary education, 3 years or more. The highest salary for a woman in this profession is 42900 kr.
Who has the lowest salary?
The lowest salary for a Advertising Manager is 41600 kr. This salary belongs to a man working in the Multiple sectors. The lowest salary for a woman in this profession is 42400 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
25-34 108% 42000 kr 42100 kr
35-44 42600 kr 43000 kr
Snitt 103% 42000 kr 42200 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Advertising Manager has the SSYK code 3339, which we use to match against the SCB database to obtain the latest salary statistics.

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