Vacant job

Do you have a passion for brand building, growth, creativity, and storytelling? Are you excited by the opportunity to shape the communication direction of a growing international brand? We are now looking for a Brand Communication Lead to join the Newbie team in Mölndal. In this key role, you will be responsible for setting the communication direction for Newbie, ensuring a strong and consistent brand experience across all customer touchpoints. You will play a central role in connecting brand strategy, customer insights, creative development, and business goals while leading communication initiatives that strengthen both brand preference and commercial performance. Kappahl Group exists to create a responsible world of fashion. We promise our customers fashion made with less and made for more.

We offer you

As Brand Communication Lead, you will be responsible for translating Newbie’s brand strategy and positioning into clear communication frameworks, narratives, messaging, and creative directions. You will lead the creative process from insight and strategy through concept development, production, and activation. You will drive storytelling, campaign concepts, and communication initiatives across channels and markets while ensuring a consistent customer experience throughout the customer journey. Working closely with internal stakeholders and external agencies, you will guide creative development and secure high-quality execution that supports both brand-building and commercial objectives.

Your profile

We are looking for someone with: • A university degree or equivalent higher education within brand and communications. • Extensive experience within brand communication, creative leadership, and integrated marketing. • Experience from translating business objectives into powerful creative concepts and communication frameworks and plans. • Proven track record of leading creative projects, collaborating with agencies, and developing communication that creates measurable business impact. • Strong understanding of digital ecosystems, customer journeys, and channel effectiveness, combined with a genuine passion for creativity and storytelling.

As a person you are: • A collaborative and inspiring creative leader who brings people together around a shared vision. You are equally comfortable discussing long-term brand strategy as you are driving hands-on execution. • A person with strong business acumen and strategic thinking. • Customer-focused and insight-driven, with a strong sense of quality and brand excellence. • Curious, proactive, and eager to explore new ideas, trends, and possibilities. • Comfortable navigating a fast-paced and cross-functional environment. • Able to balance strategic thinking with hands-on action.

Most importantly, you are passionate about creating communication that inspires, engages, and strengthens the relationship between Newbie and our customers. And of course, you recognize yourself in our values – Inclusive, Courageous, and Joyful!

Are you interested?

The position is a full-time permanent position with placement at our head office in Mölndal. Kappahl celebrates diversity and strives to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

You apply easily by attaching your CV. We apply continuous selection. We look forward to your application as soon as possible.

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Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 350 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland, Iceland, and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time, fulfill our employee promise "We promise you the right to always be yourself - a place to belong". The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills, and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the wearer and for the world we live in. Today, more than 99% of the products are made of certified and/or licensed materials. Our goal is 100% by the end of 2026, and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030. More information at www.kappahl.com.