Vacant job

At Mio, the customer meeting is at the core of everything we do. Whether we meet the customer in-store, develop our assortment, or work behind the scenes at the service office and warehouse, we all contribute to the same goal – creating world-class customer experiences. To succeed, we believe in the power of the team. We combine business acumen, knowledge, and passion to develop both the customer experience and our operations. Here, you get the opportunity to take responsibility, contribute ideas, and help shape the future of Mio together with engaged colleagues.

About the role

At Mio, the customer is our most important asset. Therefore, we work every day to create world-class customer meetings and dialogues – from the first inspiration to long after the purchase is completed. We believe that a purchase is not the end of the relationship, but the beginning of the next purchase.

We are now looking for you who want to take a key role in developing Mio's customer journeys through data-driven and automated customer communication.

You will become part of our CRM team – a small specialist team with high competence, great engagement, and high ambitions. We are proud of what we do today, but are driven just as much by what we can develop together moving forward. Here you have the mandate to test new things, challenge ways of working, and create even smarter customer dialogues. We have created the conditions for enormous opportunities over many years, and with you in the team, we can take that step together.

Your assignment

You are responsible for developing and optimizing Mio's automated customer communication and making our customer dialogues more relevant, accurate, and business-driving.

In the role of Marketing Automation Specialist, you build the logic behind our customer journeys and develop automated flows that meet the customer throughout the entire journey – before, during, and after purchase. This could, for example, involve building flows that move customers between different value segments, creating inspiring pre-purchase flows, and post-purchase dialogues that help the customer further in their home.

You work in Voyado, where you configure, build, and further develop automated flows. The role is technically oriented and suits you if you thrive in systems, enjoy structure, and have a natural ability to see connections between data, logic, and communication.

Another important part of the assignment is to drive A/B tests, analyze outcomes, and develop segmentation, triggers, and personalization to create even more relevant customer journeys. You are also involved in customer journey mapping and contribute to identifying new opportunities in the customer dialogue.

About you

You are driven by understanding how data, technology, and communication together create better customer experiences. You like building logic, analyzing results, and constantly finding smarter ways to automate and optimize.

We believe you have experience with Marketing Automation or CRM and are accustomed to working with automated customer dialogues, segmentation, and data-driven flows. You have worked in Voyado or a similar platform and preferably have experience with customer data platforms like StiftLab or similar tools. Experience from retail or other consumer-facing operations is advantageous.

You thrive at the intersection of technology, business, and communication but do not need to be a developer. You are analytical, structured, and unpretentious, and you like to collaborate to turn ideas into solutions that work in practice.

The position is located at our wonderful service office in Tibro, and please note that we do not apply remote or hybrid work.

Applications will be processed in early August when we are back from vacation.

Mio is one of Sweden's leading furniture and interior design chains with stores across the country. Since 1962, we have helped people create homes they enjoy living in and continue to develop our offering, our customer meetings, and our operations for the future. Our vision is clear – to be the largest in Sweden for furniture and to be present in every room, in every home. If you want to be part of this journey, you are warmly welcome to Mio.