Vacant job

🌿 CRM & Content Manager (12-month contract)

At Din Psykolog, we combine human expertise with smart technology to make psychological treatment more accessible, personal, and effective. We are now looking for a CRM & Content Manager who wants to join our growth journey and develop communication throughout the entire patient journey while one of our colleagues is on parental leave.

This is a role for you who are passionate about communication, content, and customer experience. You enjoy combining planning with operational execution and thrive working closely with product, tech, and operations to create communication that truly makes a difference.

About the role

As CRM & Content Manager, you are responsible for communication towards our patients and our community. You will play a key role in developing how we communicate throughout the entire patient journey – from first contact to treatment, engagement, and follow-up.

The role combines CRM, content production, and communication, and suits you who like to switch between analysis, creativity, and execution.

You will be working on:

• Developing and implementing CRM flows in Customer.io
• Developing initiatives to increase retention, engagement, and treatment continuity
• Automating and personalizing patient communication via email and SMS
• Tracking and analyzing key metrics such as retention, engagement, and LTV
• Writing copy for CRM, web, social media, and other communication channels
• Planning, creating, and publishing content in our organic social channels
• Further developing our social media and contributing to strengthening our brand
• Working closely with therapists, the product team, and the rest of the marketing team to ensure relevant and value-creating communication
• Contributing to internal communication initiatives and other marketing activities as needed

We believe you

• Have a few years of experience in CRM, communication, content marketing, or similar roles
• Have experience with marketing automation and have worked in tools like Customer.io, HubSpot, Braze, or similar
• Are a skilled writer with the ability to adapt messages to different target groups and channels
• Have experience planning, creating, and publishing content in digital channels
• Have experience working data-driven and tracking results
• Are self-motivated, structured, and used to driving projects forward
• Are a flexible doer who thrives in a fast-paced environment where you have significant autonomy

It is an advantage if you

• Have experience from subscription-based, healthcare, or consumer-facing businesses
• Have worked with retention and customer communication in an app environment

💛 Why Din Psykolog?

Din Psykolog is a growing company with high ambitions and a clear mission: to make psychological care more accessible and sustainable. Here, you will have a central and responsible role where your work makes a difference – every day.

You will be entering an exciting period as we continue to develop our private offering, launch new services, and build new ways to create engagement throughout the patient journey. Here you will have the opportunity to influence both strategy and execution in a company with high ambitions, short decision-making paths, and great room for maneuver.

You will report to our CMO and become part of a tight-knit HQ of just over 20 people, where we meet in the office in Stockholm two days a week and work closely between teams. We value responsibility, independence, and the ability to get things done.

Does this sound like the right next step for you? We warmly welcome your application – we look forward to hearing from you!