Vacant job

As a Brand Manager at Midsona, you will have the opportunity to take overall responsibility for a brand with a clear growth agenda – where you turn insights, strategy, and creativity into real business impact. Here, you become a key player in shaping the healthy brands of the future in a rapidly changing and commercially driven environment.

Midsona is a forward-thinking company with healthy products. The group's headquarters is located at Dockplatsen in central Malmö. The company's vision is to become one of the leading players in Europe in health and well-being, and you will recognize several of the company's brands, e.g., Friggs, Kung Markatta, Gainomax, Swebar, and now also Risenta.

As a Brand Manager at Midsona, you have overall responsibility for the brand's performance, positioning, and growth. You drive both strategic and operational work to ensure that the brand develops in line with business goals, consumer insights, and market dynamics. The role combines analysis, brand building, and commercial responsibility, where you are a key person in turning strategy into effective marketing activities and profitable growth.

Some concrete areas of responsibility and tasks:

• Responsible for the brand's P&L and follow up on key KPIs
• Develop and implement brand and communication plans
• Lead campaign and media planning and follow up on effectiveness
• Ensure a clear and consistent brand identity
• Drive assortment and pricing strategy in collaboration with sales
• Contribute to NPD and innovation processes
• Follow up on results and report on the brand's performance
• Manage the marketing budget and contribute to budget planning
• Collaborate with internal teams and external agencies for effective implementation

We are looking for a person with strong drive and good judgment, who can decide when decisions should be made independently and when alignment is required. The role requires the ability to act in an environment where not all information is always complete, which means that an overly large need for control can become a limitation.

We also see that you are relationship-building and enjoy building internal networks. You have a pragmatic approach and a clear focus on implementation – you are driven by getting things done rather than getting stuck in long discussions.

Requirements:

• Experience in brand and portfolio management as well as brand communication
• Good understanding of brand development and market communication based on consumer insights
• Knowledge of the media landscape as well as experience in media strategy and media planning (including digital and social channels)
• Experience working with consumer insights as well as analysis of data and market trends
• Advanced knowledge of the Office package
• English and Swedish in speech and writing

Advantageous:

• Experience from the FMCG industry

Midsona is one of the leading players in the Nordics in a growing market for health and well-being.

Midsona markets well-known brands such as Friggs, Kung Markatta, Urtekram, Gainomax, Swebar, Renässans, and MyggA, and now also Risenta. Our customers are within grocery retail, pharmacies, and health specialty stores.

Midsona is listed on the Stockholm Stock Exchange and had a turnover of approx. 3.6 billion SEK in 2025. Midsona has approx. 1,100 employees and the headquarters, where approx. 120 people work, is located in Malmö.

Please send in your application as soon as possible. The last day for applications is May 17th. Note that the advertisement may be taken down earlier as we are working with a rolling selection. If the advertisement remains online, the position is not yet filled and the process continues.

A cover letter is not necessary in this recruitment and you will not be assessed differently if you do not send in a cover letter. Instead, focus more on the selection questions.

Midsona collaborates with EQuality in this recruitment. If you have any questions, you are welcome to contact the recruitment team at EQuality:

• Jennifer Friman at [email protected] or 0703-20 12 12
• Karl-Johan Kjellberg at [email protected] or 0701-71 94 17

With EQuality, you get quality in recruitment. We make businesses successful by having the right person in the right place. EQuality works cross-industry and focuses on executive positions and key functions. We work with executive search, recruitment & interim as well as tests and candidate evaluation.

Our values are professionalism, transparency, and engagement, and EQuality stands for:

• EQ - Emotional intelligence is as important as IQ
• Equality - Diversity and equality are a matter of course for us
• Quality - We ensure quality in every recruitment, both for the client and the candidate