Vacant job

Performance Marketing Specialist – Digital Media (Permanent), ICA Reklam

Do you want to accelerate how one of Sweden's strongest brands is seen, measured, and optimized in digital channels? As a Performance Marketing Specialist/Martech Specialist at ICA Reklam, you will be the link between marketing and technology – implementing, integrating, and optimizing solutions that make a difference for stores and customers.

About the Role

You will work hands-on in our martech stack and advertising platforms, ensuring accurate measurement and tracking, building integrations/automation, and supporting cross-functional teams with analysis and data-driven development. Close collaboration with product managers, customer teams, IT, and Digital Analytics.

Experience:

• Strong knowledge of Google Ads, Meta Ads, TikTok, DV360 & CM360, etc.
• Strong knowledge of programmatic buying and deals
• Strong knowledge of PLA advertising and feed management
• Strong knowledge of analytics tools such as GA4, funnel, etc.
• Strong knowledge of ad optimization on purchased media
• Strong knowledge of tracking, GTM, CAPI, and setting up conversion tracking.
• Strong knowledge of GDPR and Cookies
• Strong knowledge of marketing automation and integrations as well as APIs
• Strong knowledge of AI and practical application areas

Your Responsibilities

• Own and develop automation solutions within digital advertising
• Drive development within our digital marketing portfolio
• Set up, optimize, and quality assure campaigns in DV360/CM360 and larger advertising platforms (Google/Meta, etc.).
• Drive integrations and automation between platforms (APIs, webhooks) and activation via CDP/Marketing Automation/CRM.
• Build tracking, reporting, and analysis in GA4; spread insights and educate teams.

Your Profile

• 5+ years of experience in digital advertising (SEM, SoMe, Display) and martech.
• Familiarity with DV360/CM360 as well as Google Ads and Meta Ads.
• Experience with API integrations
• Data-driven analysis and reporting in GA4.

Do you want to make a difference at the intersection of data, technology, and marketing – and help ICA stores reach customers smarter? We welcome your application!

Employment Type

Permanent position

Start Date

December 2025

Contact Information

If you would like more information about the position, please contact the recruiting manager Karl Andersson Kristiansen at [email protected]

Union contact person: Daniela Fagernäs, [email protected], 072-220 01 96

Eva Tottie AF, [email protected], 0702-46 49 09

Application Deadline

We look forward to your application by 2025-12-09. Selection and interviews will be conducted continuously, so please apply as soon as possible.

We aim to reflect our customers as well as society at large and depend on employees with diverse skills. We strive to hire people from various backgrounds and value the knowledge and experience they bring. We are committed to providing good conditions for a sustainable work life for our employees with a good work environment and opportunities for continuous development. We apply competency-based recruitment. Drug testing may occur in connection with some of our recruitment processes.