Vacant job

The Company Voice – From Sales-Driven Product Pages to Scroll-Stopping Ads

We reach thousands of women every day. The words we use to meet them determine whether they stay, click, and return. We are now looking for our copywriter – a person who owns Miss Mary’s voice and makes it both sell and resonate across all our channels.

About the Role

As our copywriter, you solely own and nurture how Miss Mary sounds – strategically and operationally, from the D2C site to performance ads, email, SEO, and marketplaces. You seamlessly switch between writing sales-driven product pages that convert and shaping the brand voice that makes us more than just an ad. This is a broad and independent key role with significant autonomy and close collaboration with the performance, e-commerce, and brand teams.

What You Will Do

• Own and maintain our tone of voice across all channels and markets.
• Write conversion-driven copy for D2C – product pages, categories, checkout, and CTAs – and test, measure, and iterate.
• Develop ad angles and copy for performance marketing (Meta, Google) at the volume modern accounts require.
• Write SEO copy that ranks and sounds like the brand – with a keen understanding of how search is evolving with AI answers.
• Build email and lifecycle flows that drive repurchases and loyalty.
• Adapt copy for wholesale and marketplaces (Amazon A+) – the right register for the right channel.
• Use AI to scale your output without losing the voice.

We Are Looking For Someone Who

• Writes as effectively for sales as for brand building – and knows the difference.
• Works data-driven, letting tests and results guide decisions, not just gut feeling.
• Is comfortable in multiple formats: web, ads, email, and SEO.
• Is confident in owning the voice independently and prioritizing strictly between channels.
• Is technically curious and uses AI to work smarter and at higher volumes.
• Has a sense and judgment for a mature female audience and a personal product category.

Preferred Qualifications

• Experience from e-commerce/D2C with proven conversion impact.
• Marketplace copy (Amazon A+) and experience with content for multiple markets.
• Experience with a mature female audience and/or an intimate/comfort category.
• High-level proficiency in Swedish and English; additional languages are a plus.

What We Offer

A key role in a rapidly growing company where your words make a real business difference, the freedom to shape and own our voice, and a marketing team in the midst of an exciting transformation where creativity, data, and AI converge. We of course have collective agreements and generous wellness benefits, such as working out during working hours. We are located in modern premises at Textile Fashion Center in central Borås, with the possibility of remote work 1-2 days/week. Simply put – a creative job in a large and growing team where your work makes a difference.

Application

The position is based in Borås. Please submit your application along with examples of texts you are proud of – preferably both sales-driven and brand-building. Selection is ongoing with a short summer break, so don't wait to get in touch.