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Paid Media Specialist (Consultant) – Employer Branding & Recruitment

Oddwork Sweden AB

Västra Götalands län, Göteborg

Previous experience is desired

179 days left
to apply for the job

We believe the world becomes a better place when people get to do what they truly care about. At Oddwork, we work with some of the most well-known employers and brands in the Nordics. We don't just produce employer branding campaigns; we build strategies, challenge conventional ways of working, and constantly test new ideas. Now, we want to strengthen our team with additional specialists on a consultancy basis.

About the role You will be the person ensuring that our Paid Media campaigns not only reach out but also hit the mark. You plan, publish, analyze, and optimize campaigns in channels such as Meta, LinkedIn, YouTube, Reddit, TikTok, and Snapchat. At the same time, you are responsible for advertising budgets of several hundred thousand SEK per month. The campaigns involve complex candidate journeys within employer branding and recruitment, where different target groups, messages, and channels need to interact to create impact.

You are as comfortable with analysis as you are with client dialogue, and you enjoy presenting results, discussing strategic choices, and acting as a consultant rather than just the person pressing the publish button. Since we work with large and well-known organizations, you need to feel confident meeting decision-makers and building trust at all levels.

At Oddwork, AI is not a side project; it is a natural part of how we work. We build workflows, automate processes, and constantly explore new possibilities with tools like Claude and other AI solutions. Therefore, we believe you have moved beyond simple prompting and see AI as a tool for building, streamlining, and developing, rather than just generating content.

About you You thrive on combining operational tasks with a strategic perspective. You value dialogue with clients, feel confident challenging with new ideas, and find it easy to build trust. You take initiative, are analytical, and enjoy a role where you can step in, create value, and drive work forward.

You appreciate the freedom and variety of consultancy life and look forward to becoming part of a team that loves testing new things, sharing knowledge, and delivering excellent results.

  • Run your own company and wish to work as a consultant
  • Have several years of experience in digital advertising and campaign optimization
  • Are accustomed to working with platforms such as Meta, LinkedIn, YouTube, Reddit, TikTok, and Snapchat
  • Have experience with tools like Sprinklr, Supermetrics, and Hootsuite, or equivalent platforms for publishing, reporting, and analysis
  • Have experience developing campaign strategies, analyzing results, and presenting recommendations to clients and decision-makers
  • AI tools are a natural part of your role to streamline and improve the quality of your work
  • Communicate fluently in Swedish and English, both verbally and in writing

Why Oddwork? As the leading full-service agency in the Nordics for employer branding and recruitment, we are here to challenge our industry and help organizations attract, recruit, and retain the right people. We believe in the power of specialist competence and have built a team where expertise, curiosity, and heart go hand in hand.

Our culture is characterized by community, positivity, and a strong desire for change. We like to test new things, put them into practice, and develop along the way, without long decision-making paths or unnecessary prestige. Together with some of the Nordics' most well-known employers, such as Saab, SEB, and Alfa Laval, we build stronger employer brands and drive development within employer branding and recruitment.

START: As agreed LOCATION: Flexible, our headquarters are in Gothenburg SCOPE: Consultancy assignment with varying scope SALARY: Hourly rate as agreed CONTACT: Recruiter, Mattias Marberg, [email protected] (for questions about the role, not applications) APPLICATION DEADLINE: Selection is ongoing

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