Vacant job

Do you want to combine your technical interest with customer contact and business development? Do you thrive in a role where you get to visit customers, understand their operations, and find solutions that make a real difference? Then the role as Technical Sales Representative at DL Industrial Automation could be your next step.

DL Industrial Automation is on an exciting growth journey and is now looking for a new colleague to join the team in Karlskoga. Here you will have the opportunity to become part of a company with strong future plans, while enjoying the security of being part of the Datalogic Group, which has over 3,000 employees worldwide.

As a Technical Sales Representative at DL Industrial Automation, you work with technical solutions within industrial automation and data capture. The product range includes barcode readers, scanners, vision systems, safety systems, and laser marking solutions for traceability in manufacturing industries and logistics.

You will work closely with customers to understand their daily operations, identify challenges, and propose solutions that create value. Many of the products are used to ensure traceability in production, for example through permanent laser marking directly on metal or plastic components instead of traditional labels.

The role involves a combination of relationship building, technical consulting, and sales. You will take over an established customer portfolio with existing revenue and long-term customer relationships, meaning you are not starting from scratch. At the same time, you are expected to actively work on new customer acquisition and business development, which accounts for approximately 20–30% of the role.

The territory includes Örebro, Skövde, Trollhättan, and Norway, with opportunities to develop business further north in Sweden and Norway. The role therefore involves regular travel and customer visits.

• Have an educational background and technical understanding within electrical engineering or automation
• Speak and write Swedish and English fluently
• Hold a valid driver's license (Category B)

Not required, but advantageous if you have:

• Previous experience in technical sales, preferably within electrical engineering
• Hands-on experience with electrical work and connections, for example as hobby projects or personal builds
• Fluency in speaking and writing Norwegian

Furthermore, we will place great emphasis on personal suitability. To thrive in this role, we believe you have strong drive and are goal- and results-oriented. You are a communicative person who easily builds connections and has the ability to build long-term relationships. Meeting customers' needs requires technical understanding as well as a genuine interest and curiosity for technology. Your ability to see the big picture and find tailored solutions will be crucial for success in the role.

DL Industrial Automation AB specializes in automated data collection and process automation, focusing on helping companies optimize their workflows. They offer customized solutions within data capture and sensor technology, including barcode readers, handheld computers, sensors, laser markers, and vision systems. As part of the Datalogic Group, they deliver high-quality products from leading brands such as Datalogic, Microdetector, Pekat Vision, and Datasensing, making them a reliable partner for companies looking to increase efficiency and productivity through innovative technology.

This is a direct recruitment, which means that Friday is responsible for the recruitment process, but you will be employed by DL Industrial Automation AB.

• Scope: Full-time
• Start: August 2026, or as agreed
• Location: Karlskoga
• Recruitment Manager: Stina Hed
• Salary: Fixed base salary plus a variable commission component

Apply by clicking the link below. Remember to apply quickly as we conduct ongoing candidate selection and the ad may be closed before the position is filled if we move to the selection and interview phase. We do not accept applications via email.

At Friday, we are passionate about giving you, as a tech talent, a really great start to your career. By listening to what you want and what drives you, we match you with companies and opportunities that make you look forward to going to work.

We value ambition and potential highly and actively work for an unbiased recruitment process, where everyone is given the same chance to succeed.

We are located in Stockholm, Gothenburg, Malmö, Linköping, and Örebro. Every year we conduct over 5,000 career meetings and match candidates with everything from global companies to innovative startups.