Vacant job

Polish State Tourist Office is a government agency tasked with promoting Poland as a unique and attractive travel destination. Our office is located in Stockholm, and we work on marketing throughout the Nordic countries: Sweden, Norway, Denmark, and Finland.

We are now looking for an engaged and driven employee for the position of PR & Administration. The role is both creative and administrative, focusing on strengthening Poland's position as a tourist destination.

Responsibilities

In this varied role, your main responsibilities will include:

Communication and Content Production

• Creating and adapting texts for the website (including SEO optimization) and newsletters aimed at both individual tourists and the tourism industry in the Nordics.
• Producing content for both organic and paid campaigns, focusing on social media and AdWords.
• Collaborating with translators to ensure high quality in all published material.

Tourist Information

• Responding to inquiries from tourists via email, phone, and in-person visits.
• Organizing and managing the distribution of tourist brochures and other materials.

Marketing and PR

• Planning and executing marketing campaigns, both digitally and offline, in collaboration with the team.
• Managing media contacts and media monitoring, as well as updating and using CRM systems.
• Participating in the planning and execution of PR events, including tourism fairs and workshops.
• Collaborating with partners in both Sweden and Poland to strengthen our presence and network.

Administration

• Responsible for purchasing office supplies and services, including handling tender requests.
• Acting as a mentor for interns and assisting in their development.
• Performing other job-related tasks and projects as directed by the manager, to support the overall goals and priorities of the organization.
• Collecting, analyzing, and reporting statistics related to tourist flows, campaign results, and marketing activities.
• Evaluating and reporting the impact of PR and marketing efforts, including data from social media, website usage, press trips, and event participation.
• Presenting analysis results in clear reports to support decision-making and strategic planning.
• Compiling detailed reports after completed press trips, including an overview of participants, activities conducted, and the published articles or media coverage generated by the trip.
• Analyzing the impact of the press trip and evaluating its effect on Poland's visibility in the media, focusing on reach, target audience, and tone.
• Documenting lessons learned and areas for improvement to optimize future press trips.

Qualifications

We are looking for someone who:

• Is structured, self-driven, and has a solution-oriented approach.
• Has excellent communication skills and can express themselves well in both spoken and written Polish, Swedish, and English.
• Has experience or a strong interest in PR, marketing, and digital communication.
• Has good knowledge of social media and its use in marketing.
• It is an advantage if you have knowledge of Poland as a travel destination and its culture.
• Holds a valid B driver's license.
• Is flexible to travel within the Nordics and Poland.

We offer

• A dynamic and varied work environment in an engaged team.
• The opportunity to work on promoting one of Europe's most exciting travel destinations.
• Development opportunities within PR, marketing, and administration.

Practical Information

• Start Date: February 10, 2026, or earlier (by agreement)
• Scope: Full-time, TEMPORARY.
• Location: Stockholm
• Application: Selection is ongoing, so please submit your application as soon as possible to: [email protected]
• Salary: Questions regarding salary can be sent to: [email protected]