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Digital Content & Marketing Specialist
AB Effektiv BoråsVästra Götalands län, Göteborg
Previous experience is desired
The role combines content, design, and digital optimization – from idea to result. Are you the person we are looking for?
Your future employerAt Event is a young, agile event company with 19 wonderful employees. Together we have over 60 years of experience in creating high-quality events with the customer in focus. We organize everything from small conferences to large-scale fairs covering 70,000 sqm. Today, we run several of the largest fairs in the Nordic region, both public and trade-oriented. We are also the responsible organizer of two fair venues – Eriksbergshallen and Nacka Strandsmässan. In addition to our fairs, we also host concerts, sports events, etc.
At Event also has its own print company that offers all forms of printed material. Do our exhibitors need specially designed back walls in their booths? No problem! Do our clients need design and completion of a trade magazine? We can arrange that! Thanks to At Print and Workman Event, we can offer our customers a comprehensive solution that distinguishes us from our competitors.
Read more about us here: www.atevent.se
What does the role offer?As a Digital Content & Marketing Specialist, you will have a broad and varied role where you are responsible for creating, publishing, and optimizing marketing for At Event's various events. You will work throughout the chain: planning, content production, publishing in digital channels, and follow-up of results.
You will produce graphic material, moving content, and copy, and also follow up on the numbers: you will look at KPIs, draw conclusions, and ensure that the campaigns actually perform.
Your main responsibilities:
- Create content and campaigns based on our marketing plans
- Produce graphic material (static and moving) in Adobe Suite
- Write and adapt copy for different target groups and brands
- Publish, follow up, and optimize campaigns in digital channels (Meta, LinkedIn, TikTok, Google Ads, web, etc.)
- Analyze KPIs and result data and actively improve campaigns
- Update and optimize websites in WordPress
- Create content together with exhibitors, influencers, and partners
- Develop printed materials for fairs together with At Print
- Participate in fairs 4–5 times a year to produce content and create engagement
You are both creative and analytical, a person who enjoys creating attractive and engaging content, but also cares about how it performs.
You understand data, follow KPIs, and find it natural to optimize your campaigns. At the same time, you have a good grasp of form, layout, and tone, and enjoy producing content in both image, text, and video. You like to work broadly, take responsibility, and contribute energy to a small but strong team.
Requirements:
- Several years of experience in digital marketing and Paid Social
- Good understanding of digital advertising systems and campaign optimization based on KPIs
- Good knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro/After Effects)
- Experience in image and video editing
- Familiarity with working in WordPress
- Understanding of analysis, measurement, and tracking (e.g., Google Analytics, Meta Ads Manager)
- Good ability to express yourself verbally and in writing in Swedish and English.
Meritorious:
- Experience in events, fairs, or brand-building environments
- Experience working with influencers or external partners
- Experience in producing printed materials
At At Event, you will have a role where you can create, develop, and be a central part of their continued growth. You will become a key player in a team where ideas are appreciated, the pace is high, and the opportunity to influence is significant.
If you want to work in a creative and entrepreneurial environment where you can combine strategy, design, digital marketing, and content production, then you will thrive at At Event!
Warm welcome with your applicationDoes the position sound interesting?
Welcome with your application via effektiv.se (https://effektiv.se/). Interviews will be conducted on an ongoing basis. If you would like to know more about the position, feel free to contact Markus at [email protected] (mailto:[email protected])
About Team EffektivEffektiv is the innovative and personal company in recruitment, staffing, coaching, matching & interim. The roots in sports and team spirit characterize the company, as we work in teams in our staffing and recruitment processes, and sponsorship of sports associations is a significant part.
To you as a candidate, we want to provide that little extra, with a good experience throughout the recruitment process, which our award as Recruitment Company of the Year is a testament to. Effektiv's core values are Happy, Explorative, Long-term, and Enterprising. Together, they form the initials GULD. Effektiv wants to achieve gold with its candidates, consultants, customers, and partners every day.
This is a direct recruitment, which means that Effektiv is responsible for the recruitment process, and you will be employed directly by the client company.
Keywordsmarketing, digital marketing, content creator, digital content, marketing
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