Vacant job

Are you curious about being part of developing one of Sweden's most data-driven marketing organizations? Do you enjoy when technology, marketing, and business meet – and when you get to help create something new from the ground up? Then this could be your chance to contribute, influence, and develop in an exciting phase where we together set the direction forward.

What will you do? Martech with us is about creating smart and personalized customer experiences using data and technology. Our vision is clear: a data-driven relationship that continuously creates value, both for our customers and for Svenska Spel.

As an AdTech Specialist at Svenska Spel, you are a key player in our MarTech team, working closely with colleagues in Tech, channel experts, legal, and business development – with the goal of making our marketing more targeted and relevant. Your focus is on ensuring correct, efficient, and responsible data collection for our marketing platforms.

You are responsible for implementation, quality assurance, and further development of our tracking in digital channels (web and app), ensuring that data flows correctly to tools used for advertising, analysis, and customer communication. You also play an important role in ensuring compliance with applicable regulations – such as GDPR and gaming legislation – regarding consents, cookies, and data sharing.

Your tasks will include:

• Ensuring correct tracking and data collection via tags, SDKs, and APIs to platforms such as Meta, Google Marketing Platform, among others
• Working with consent management and solutions like OneTrust and CMPs
• Acting as a bridge between IT and marketing – understanding the needs of the channels and translating them into technical solutions
• Troubleshooting, validating, and documenting tracking implementations
• Contributing to the development of our MarTech stack and working on improvements in our data-driven approach

Are you the one to do it? You are both tech-savvy and business-minded, and you understand how digital marketing works in practice. We place great importance on your personal qualities – we hope you are meticulous, curious, and communicative. You like to stay one step ahead, keep track of what is happening in the industry, and are not afraid to take initiative. Furthermore, you thrive in cross-functional teams where you learn from each other and build solutions together.

We believe you have gained knowledge and confidence in areas such as:

• Tag management, such as Google Tag Manager
• Digital marketing platforms like Meta, Google Marketing Platform
• GDPR and data protection related to digital marketing

It is an extra plus if you also have experience with server-side tracking, CDP, or data flows to cloud environments, and web analytics in tools like GA4 or Adobe Analytics.

We would like you to have a relevant education and that you have built up confidence in these tools during your career, gained an understanding of the industry, and feel at home in platforms like Meta and Google. We look forward to hearing more about how you have acquired this knowledge and these skills, so tell us!

About Tech at Svenska Spel At Svenska Spel, we handle 10,000,000 transactions every day, year-round, and in six days we handle the same transaction volume as the largest money transfer app does in a month. Every day, we develop, operate, and support one of the world's most advanced gaming systems; in other words, we are a tech company that deals with gaming – not the other way around. This comes with a responsibility, both for people's dreams and excitement, but also for their gaming. We are constantly pushing the boundaries of our tech and never let our Dream Machine stand still. Come and develop it with us!

We are Svenska Spel Svenska Spel is Sweden's gaming company. We create sustainable and fun gaming experiences that contribute to a better Sweden. Through games like Triss, Stryktipset, and Oddset, we provide our four million customers with excitement, joy, and dreams. Our games are simple and safe, and whether you play online or physically, alone or together with others, the experience should always be positive. We want more people to play sustainably with us, and our operations should be conducted in a socially, economically, and environmentally responsible manner. Every year, the surplus goes to the state treasury. We are Sweden's largest sports sponsor and invest nearly 300 million kronor annually in Swedish sports. We are brave, curious, and strive for simplicity in everything we do while creating results together.

Are you curious about our benefits? You can find them here (https://career.svenskaspel.se/pages/formaner)!

Application and contact information The position is a permanent employment with placement in Stockholm or Visby. We are a flexible workplace and can often offer the opportunity to work from home when it suits you.

We are continuously working with selection and interviews, so do not hesitate to submit your application today. In conjunction with your application, you will need to answer selection questions and do not need to submit a cover letter in addition to that.

For questions about the position, contact Sofie Anlert, Head of Martech, [email protected] (mailto:[email protected])

For questions about the recruitment process, contact Team Talent Acquisition, [email protected] #LI-HYBRID