How much does a Tourism Secretary make

  1. Salary statistics
  2. Tourism Secretary

Tourism Secretary

46 500 kr

Planners and investigators etc.

30 200 - 60 200 kr / month

Women earn 93% of what men do.

Administration, ekonomi

What will be the salary after tax?

Salary progression Tourism Secretary

Average salary 46 500 kr
Males 48 800 kr
Females 45 300 kr
1 Likes 0 Comments 121 Vacant jobs ->

What does a Tourist Secretary do? – Tasks and work environment

A Tourist Secretary works with informing, guiding, and inspiring visitors at tourist offices, information centers, or within municipal and regional tourism activities. The main duties include providing personal service to tourists, handling questions about local attractions, activities, and accommodations, as well as promoting destinations through various channels. The role also involves collaborating with local businesses, organizing events, and sometimes compiling statistics or reports related to tourism. The work environment is often customer-facing, with much contact via in-person interactions, phone, and digital platforms, and the pace can be high during the tourist season.

Lönetrender över tid

Over the past three years, Tourist Secretaries have experienced steady salary growth. In 2022, the average salary was 43,200 SEK per month, followed by an increase to 44 700 SEK in 2023. In 2024, the average salary has risen further to 46 500 SEK, representing a total increase of approximately 7.6% over three years. This positive trend is linked to increased demand for qualified personnel in the tourism sector, as well as a need for broader skills in digital communication and destination development. The salary increase also reflects efforts in the labor market to retain and attract experienced employees in the profession.

Tourist Secretary salary – comprehensive overview

  • Average salary: 46 500 SEK/month
  • Lowest salary: 30,200 SEK/month
  • Highest salary: 60,200 SEK/month
  • Hourly wage (average): 280 SEK
  • Women earn: 45 300 SEK/month (93% of men's salary)
  • Men earn: 48 800 SEK/month
  • Regional differences: Data on variations is unavailable

Education and qualifications

To work as a Tourist Secretary, a post-secondary education in tourism, service management, or similar fields is usually required. Many employers also value experience from customer service, administration, or marketing roles. Good language skills and digital competence, especially within information and communication technology, are often advantageous.

  • Post-secondary education: Tourism programs or similar (2–3 years)
  • Courses/certifications: Service, marketing, digital communication
  • Internships: Strongly recommended during studies
  • Language skills: English and preferably additional languages
  • Prerequisites: High school diploma, especially in social sciences or economics

Many Tourist Secretaries have opportunities to work on creative projects, such as local event planning or developing new digital services. The profession particularly attracts individuals who want to combine service, communication, and community development. Quickly adapting to changes in travel habits and technology is often crucial for success.

– statsskuld.se

Common benefits and compensation

Benefits for Tourist Secretaries may include wellness allowances, extra vacation days during the low season, opportunities for professional development, and sometimes access to discounted local activities or accommodations. Some employers also offer flexible working hours and the possibility to work partly remotely outside the high season.

Competition and challenges

The job market for Tourist Secretaries is characterized by a balance with moderate opportunities according to the Swedish Public Employment Service. Challenges mainly involve meeting visitors' high expectations for service and accessibility, especially during busy tourist seasons. Technological developments and changing travel patterns demand ongoing skills development, particularly in digital tools and marketing. There is also some competition for the most attractive positions in larger tourist destinations. At the same time, the profession offers good opportunities for variation and development for those who are flexible and proactive.

Tips for aspiring Tourist Secretaries

To succeed as a Tourist Secretary, it is beneficial to be communicative and enjoy meeting people from diverse backgrounds. Developing digital skills opens up more job opportunities, especially in marketing and information management. Customer service and flexibility are essential traits, as the work often involves quick adjustments and varied tasks. It is recommended to actively network within the tourism industry and seek internships or summer jobs during studies. Language skills beyond English give a competitive edge, and an interest in local development and community issues is appreciated by many employers. Being solution-oriented and resilient helps during the busy season when the pace is high.

Key facts about Tourist Secretaries

  • Salary range: 30,200–60,200 SEK/month
  • Average salary: 46 500 SEK/month
  • Education level: Post-secondary (tourism, service, marketing)
  • Work environment: Customer-facing, often seasonal
  • Job openings in the profession: 758

Career paths and future prospects

After three to five years in the profession, a Tourist Secretary can advance to roles such as tourism manager, destination developer, or specialized project leader within tourism. Many choose to further their education in marketing, event production, or digital communication to broaden career opportunities. The Swedish Public Employment Service assesses that opportunities for employment are moderate, and demand is expected to remain unchanged over the next five years. The profession offers stability for those who are flexible and willing to develop their skills in new areas, especially as digitalization and sustainable tourism grow in importance.

Frequently asked questions about Tourist Secretaries

  • What does a Tourist Secretary earn?
    - A Tourist Secretary has an average salary of 46 500 SEK per month.
  • What education is required to become a Tourist Secretary?
    - Typically, post-secondary education in tourism, service, or marketing is required.
  • Are there significant salary differences between men and women?
    - Yes, women earn on average 93% of men's salaries in the profession.
  • What is the job market outlook for Tourist Secretaries?
    - Opportunities are considered moderate, and demand is expected to be stable in the future.
  • How much does the top-earning Tourist Secretary make?
    - The highest salary is 60,200 SEK per month and belongs to a male in the municipal sector with research education.
  • What benefits are typically offered?
    - Common benefits include wellness allowances, extra vacation days, professional development, and sometimes flexible hours.
  • Can you work remotely as a Tourist Secretary?
    - Some remote work opportunities exist, especially outside the high season and in administrative roles.

Richard Andersson

Richard Andersson - 2025-07-06 20:37:24

Occupation
Who has the highest salary?
The highest salary for a Tourism Secretary is 60200 kr. This salary belongs to a man working in the Municipal sector with a postgraduate education. The highest salary for a woman in this profession is 59100 kr.
Who has the lowest salary?
The lowest salary for a Tourism Secretary is 30200 kr. This salary belongs to a woman also working in the Government sector. The lowest salary for a man in this profession is 30600 kr.
Salary distributed by age and sector
Age Women's salary as a percentage of men's Base salary Monthly salary
18-24 102% 30500 kr 31300 kr
25-34 96% 39500 kr 39900 kr
35-44 94% 45000 kr 45400 kr
45-54 92% 48200 kr 48600 kr
55-64 90% 49500 kr 49900 kr
65-68 91% 49600 kr 49800 kr
Snitt 93% 46100 kr 46500 kr
* Empty columns indicate that the statistical data was insufficient to allow for a statistically significant conclusion.
Salary per sector
Salary based on education
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About the data

All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.

All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.

Profession Tourism Secretary has the SSYK code 2422, which we use to match against the SCB database to obtain the latest salary statistics.

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