Information assistant, analysis, planning, design

What does an information assistant in analysis, planning, and design do? – Tasks and work environment

An information assistant in analysis, planning, and design plays a central role in collecting, processing, and presenting information for both internal and external audiences. Tasks often include analyzing data, planning information flows, designing communication materials, and contributing to strategic communication. The role requires a good understanding of both digital and traditional channels and the ability to adapt messages to the target audience's needs. Work is typically performed in an office environment, often in close collaboration with communicators, project managers, and other specialists within the organization. Flexibility and the ability to handle multiple tasks simultaneously are essential qualities, especially in larger organizations where workload can vary over time.

Salary development over time

The salary for an information assistant in analysis, planning, and design has shown a steady upward trend over the past three years. In 2022, the average salary was 43,800 SEK per month, which increased to 45 100 SEK in 2023 and further to 46 600 SEK in 2024. This corresponds to a total salary increase of approximately 6.4% over the period. The salary development reflects both an increased demand for qualified information assistants and a generally positive salary trend within the profession. Factors such as digitalization, requirements for specialized data analysis skills, and the need for efficient information flows have likely contributed to this development. Despite the positive trend, salaries vary depending on experience, education level, and sector.

Information assistant in analysis, planning, and design salary – full overview

• Average salary: 46 600 SEK/month
• Lowest salary (women): 39,900 SEK/month
• Lowest salary (men): 41,800 SEK/month
• Highest salary (women): 51,900 SEK/month
• Highest salary (men): 51,300 SEK/month
• Hourly wage (average): 280 SEK
• Women’s salary as % of men’s: 93%
• Regional differences: Data not available

Education and qualifications

To work as an information assistant in analysis, planning, and design, a post-secondary education in information, communication, media, or related fields is usually required. Practical experience from similar roles and good knowledge of digital tools and data analysis are advantageous. Employers often value a combination of theoretical background and practical skills.

• Post-secondary degree: University education in information, communication, or media (2–4 years)
• Shorter courses/certifications: For example, in digital communication or data analysis
• Internships or trainee positions: Common in larger organizations
• Prerequisites: Basic computer skills and proficiency in Swedish, both spoken and written
• Online courses and self-study: Meritorious for those seeking to broaden their skills

Common benefits and compensations

Information assistants in analysis, planning, and design are often offered competitive benefits such as wellness allowances, flexible working hours, remote work options, and occupational pensions. Other common compensations include skills development, subsidized lunches, and insurance coverage.

Competition and challenges

The job market for information assistants is characterized by medium competition, with a balance between supply and demand for labor. Technological development and increased requirements for digital competence mean that the role is constantly evolving, which places high demands on continuing education. Challenges may also arise from rapid information flows and the need to quickly adapt to new tools and working methods. Tasks can be stressful, especially in larger organizations or during periods of change. However, for those who are flexible and curious, there are good opportunities for development and specialization in various areas.

Tips for those wanting to become an information assistant in analysis, planning, and design

To succeed as an information assistant in analysis, planning, and design, it is beneficial to be curious and have an analytical mindset, as the profession often requires quickly understanding new topics and interpreting data. Being organized facilitates managing multiple projects simultaneously, while accuracy is crucial in information processing and reporting. Good teamwork skills are highly valuable, as work is often carried out in teams and with many points of contact. The ability to communicate clearly, both in writing and orally, is important for tailoring messages to different audiences. Continual skills development in digital tools enhances chances of standing out in the competition. Finally, being solution-oriented and resilient to stress is advantageous, as workload can sometimes be high.

Key facts about an information assistant in analysis, planning, and design

• Education level: Post-secondary degree (2–4 years)
• Work environment: Office-based, often in larger organizations
• Typical working arrangement: Full-time, sometimes flexible hours or remote
• Demand: Medium, balance between supply and demand
• Special skills: Data analysis, digital communication, project planning

Career paths and future prospects

After three to five years in the profession, an information assistant in analysis, planning, and design can advance to roles such as communication officer, project manager, or specialist in digital communication. The Swedish Public Employment Service’s forecasts for the group of information officers, communicators, and PR specialists indicate medium opportunities for employment and a balanced recruitment situation. Over a five-year horizon, demand is expected to remain unchanged, meaning there will still be a need for qualified personnel, but no clear shortage or surplus. As of May 2024, there were 758 job openings in the profession, confirming a stable labor market. Many also choose to further their education or specialize in areas such as information security or strategic communication.

Common questions about an information assistant in analysis, planning, and design

• What does an information assistant in analysis, planning, and design earn?
  - The average salary is 46 600 SEK per month, with variation depending on experience and sector.
• How has the salary development been for information assistants?
  - Salaries have increased by approximately 6.4% over the past three years, from 43800 SEK to 46 600 SEK.
• What education is required?
  - A post-secondary degree in information, communication, or media is recommended.
• Are there gender pay differences?
  - Yes, women earn 93% of what men do in the profession.
• What career paths are available?
  - Development opportunities include roles such as communication officer, project manager, or specialist.
• What is the job market like?
  - The job market is stable with medium opportunities and a balance between supply and demand.
• What benefits are common?
  - Common benefits include wellness allowances, flexible working hours, and occupational pensions.