- Salary statistics
- Marketing Assistant salary
Marketing Assistant salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
37 400 - 48 100 SEK / month
Women earn 89% of what men do.
Försäljning & inköp
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Salary progression Marketing Assistant
What does a marketing assistant do? – Tasks and work environment
A marketing assistant works to support the marketing department and the company's sales efforts. Common tasks include producing and publishing content on social media, coordinating campaigns, managing contact with suppliers and customers, and developing marketing materials. The role may also include data analysis, working with newsletters, basic graphic production, and event administration. The work environment is often office-based, with many digital tools and a fast pace where collaboration and flexibility are important qualities.
Salary development over time
The salary for marketing assistants has steadily increased over recent years. In 2022, the average salary was 37,400 SEK per month, followed by 39 700 SEK in 2023 and 40 900 SEK in 2024. This represents a total increase of approximately 6.1% over three years. This can be explained by increased demand for digital skills and changing job tasks as more companies invest in digital marketing. The salary trend also reflects a generally healthy job market in marketing, though the growth is somewhat lower than in some other professions with similar education levels. The steady salary increase indicates stable but not explosive growth, suitable for careers with broad employment opportunities and many recent graduates.
Marketing assistant salary – complete overview
- Average salary: 40 900 SEK/month
- Lowest salary: 34,600 SEK/month (men), 35,500 SEK/month (women)
- Highest salary: 48,200 SEK/month (men), 40,000 SEK/month (women)
- Hourly wage: 239 SEK
- Gender differences: Women earn 89% of what men do (39 500 SEK vs 44 300 SEK)
- Regional differences: No specific figures available
Education and qualifications
To work as a marketing assistant, a high school diploma with a focus on economics, commerce, or marketing is usually required, but many also have post-secondary studies. Practical experience, such as through internships or trainee programs, is highly advantageous. As the profession has digitalized, courses in digital marketing and social media have become increasingly important, and it is common to supplement with online courses to stay updated.
- Formal education: High school diploma with a focus on economics, commerce, or marketing (3 years)
- Post-secondary studies: YH training or university courses in marketing (1–2 years)
- Certifications/courses: Digital marketing, social media, graphic production
- Internship/trainee: Strongly recommended to gain relevant experience
- Online courses: Opportunities for self-study and quick skill development
Many marketing assistants quickly develop a broad internal and external network, which often opens doors to new roles within communication, project management, or sales. The extensive contact network makes the profession suitable for social individuals who enjoy collaborating across departments.
Common benefits and compensations
Marketing assistants are often offered perks such as wellness allowances, flexible hours, remote work options, and subsidized lunches. Insurance, pension contributions, and skill development through courses or conferences are also common. In some cases, bonuses linked to campaign results or company sales are included.
Competition and challenges
The competition for marketing assistant roles can be intense, especially in metropolitan areas where many recent graduates seek employment. Challenges often include quickly familiarizing oneself with new tools, staying updated on digital trends, and managing a wide range of tasks. Since marketing evolves rapidly, continuous skills development is necessary. Balancing creative ideas with attention to detail is central. Additionally, workload can be high during campaign launches or events.
Tips for aspiring marketing assistants
To succeed as a marketing assistant, curiosity and a willingness to learn new digital tools are valuable, as technology changes quickly. Being organized helps when managing multiple projects and deadlines. Good social skills and communication abilities make collaboration easier across departments and with external contacts. Flexibility is a significant advantage, especially when tasks shift between administrative and creative work. Finally, having an eye for detail is crucial, as accuracy often determines the success of campaigns and content creation.
Key facts about marketing assistants
- Education level: High school diploma, often supplemented with YH or university courses
- Work environment: Office-based, digitally focused, and often fast-paced
- Average salary: 40 900 SEK/month
- Demand: 550 job openings nationally
- Gender distribution: Mostly women, but men have higher average salaries
Career paths and future prospects
After three to five years as a marketing assistant, opportunities open up to roles such as marketing coordinator, marketing project manager, or communication officer. Some choose to specialize in digital marketing, social media, or graphic production. According to forecasts from the Employment Service, job opportunities are moderate and expected to remain stable over the next five years, maintaining a balance between supply and demand. There are good chances to switch industries or progress to more qualified marketing roles, especially for those who pursue further education or certifications.
Frequently asked questions about marketing assistants
- What does a marketing assistant earn?
- A marketing assistant has an average salary of 40 900 SEK per month. - Are there pay differences between men and women?
- Yes, women earn on average 89% of what men do in the profession. - What education is required to become a marketing assistant?
- A high school diploma with a focus on economics or marketing is most common, often supplemented with YH or university courses. - What is the job market like for marketing assistants?
- There are approximately 550 job openings in the field, and demand is expected to remain unchanged in the coming years. - What are the most common tasks?
- Coordinating campaigns, publishing content on social media, creating marketing materials, and handling administration. - Is remote work possible?
- Yes, many employers offer remote work options and flexible hours. - What are career prospects after a few years in the profession?
- Many advance to roles such as marketing coordinator, project manager, or communication officer.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35800 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 35-44 | 37600 kr | 37800 kr | |
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 38800 kr | 38900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 30500 kr | 30800 kr | |
| 25-34 | 87% | 35900 kr | 36400 kr |
| 35-44 | 96% | 41700 kr | 42500 kr |
| 45-54 | 92% | 43900 kr | 44700 kr |
| 55-64 | 89% | 44500 kr | 45300 kr |
| Snitt | 89% | 40100 kr | 40900 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 38800 kr | 40700 kr |
| 35-44 | 96% | 42200 kr | 43700 kr |
| 45-54 | 92% | 46100 kr | 47600 kr |
| 55-64 | 89% | 47500 kr | 49100 kr |
| Snitt | 89% | 42800 kr | 44300 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 55-64 | 40800 kr | 41000 kr | |
| Snitt | 39500 kr | 39600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 25-34 | 87% | 35000 kr | 35300 kr |
| 35-44 | 96% | 41400 kr | 42000 kr |
| 45-54 | 92% | 43000 kr | 43600 kr |
| 55-64 | 89% | 43200 kr | 43700 kr |
| Snitt | 89% | 39100 kr | 39500 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Marketing Assistant has the SSYK code 4114, which we use to match against the SCB database to obtain the latest salary statistics.
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