- Salary statistics
- Shoe salesman salary
Shoe salesman salary
Latest available salary statistics are for 2025. Compare average pay, salary range and related job listings.
31 800 - 39 300 SEK / month
Women earn 95% of what men do.
Försäljning & inköp
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Salary progression Shoe salesman
What does a shoe salesperson do? – Tasks and work environment
A shoe salesperson mainly works in specialty retail stores selling shoes to private individuals and sometimes to companies. Tasks include customer service, advising on fit and materials, handling cash registers, restocking, and product display in the store environment. The job often also involves keeping the stock organized, receiving deliveries, and sometimes managing simple marketing efforts within the store. The work is usually conducted in a retail space and involves periods of standing and walking, often with varying working hours that include evenings and weekends.
Salary development over time
The salary for shoe salespersons has shown a stable and positive development over the past three years. In 2022, the average salary was 30,900 SEK per month, which increased to 33 800 in 2023. The latest figure from 2024 shows an average salary of 34 600 per month. This represents a total increase of approximately 9.4% over the three-year period. The development reflects a somewhat increased demand for service roles within retail, as well as competition for staff leading to adjustments in salary levels. At the same time, the profession still exhibits some salary variation depending on experience and the geographical location of the workplace.
Shoe salesperson salary – complete overview
- Average salary: 34 600 SEK/month
- Lowest salary: 31,200 SEK/month (male, private sector, pre-high school education)
- Highest salary: 36,300 SEK/month (male, regional sector, high school education)
- Hourly wage: 203 SEK/hour (based on 166 hours/month)
- Gender difference: Men 35 700 SEK, women 33 800 SEK (women earn 95% of men's salary)
- Regional differences: Salary levels may vary depending on store location and local labor market
Education and qualifications
To work as a shoe salesperson, no formal higher education is generally required, but a high school diploma is advantageous and often preferred. Many employers value practical experience from retail or other customer service roles, as well as an interest in fashion and material knowledge. On-the-job training and introductory courses are often provided at the workplace.
- High school education: Business and administration program, 3 years
- Internship: Workplace-based learning during high school or through part-time jobs
- Courses/certificates: Courses in sales, customer service, or product knowledge
- Prerequisites: Good knowledge of Swedish, service skills are advantageous
- Self-study: Online courses in retail and fashion
Many shoe salespersons quickly develop deep material knowledge and can eventually become experts in shoe care, fit, and ergonomics. This specialist competence often makes them serve as advisors for customers with special needs or preferences – a valued role that can provide variety and professional pride.
Common benefits and compensations
Shoe salespersons are often offered employee discounts on shoes and accessories, and sometimes bonuses or commissions linked to sales targets. Other common benefits include wellness allowances, opportunities for training in sales and product knowledge, and flexible scheduling. Larger chains also often have collective agreements regulating vacation, pension, and overtime pay.
Competition and challenges
The labor market for shoe salespersons is characterized by relatively high competition, especially in urban areas where many seek employment in retail. Recruitment difficulties are reported, as many positions are part-time and require flexibility in working hours. The industry is also affected by changing consumer behaviors and increased e-commerce, which demands good service and product knowledge in-store. Challenges also include seasonal variations and physically demanding work environments. Despite this, the opportunities for employment nationwide remain good, with a large number of available positions within the profession.
Tips for aspiring shoe salespersons
To succeed as a shoe salesperson, it is beneficial to be social and enjoy meeting people daily. A genuine interest in shoes and fashion makes it easier to provide engaging service and stay updated on trends, which is appreciated by both customers and employers. Being attentive and having good communication skills are important for understanding customer needs and offering appropriate advice. Flexibility helps with working irregular hours and during busy periods, while accuracy facilitates inventory management and cash handling. Finally, endurance and a positive attitude are crucial traits for thriving and developing in a constantly evolving industry.
Key facts about Shoe Salespersons
- Salary range: 31,200–36,300 SEK/month
- Average salary: 34 600 SEK/month
- Education level: High school education recommended
- Work environment: Retail store environment, often standing and customer-facing work
- Job opportunities: 550 available jobs within the profession
Career paths and future prospects
After three to five years as a shoe salesperson, there are opportunities to advance to store manager, department supervisor, or specialist in shoe care and product development. Some choose to further their education in purchasing, marketing, or visual merchandising. According to the Swedish Public Employment Service's forecast, the job market for retail salespersons in specialty stores is stable, with continued good opportunities over the next five years. Demand is expected to remain unchanged nationally, although competition for full-time positions may occur. Developments in e-commerce and digital sales may also open new career paths for those interested in combining physical store work with online sales.
Frequently asked questions about Shoe Salespersons
- What is the average salary of a shoe salesperson?
- A shoe salesperson has an average salary of 34 600 SEK per month. - What do salary differences between men and women look like?
- Men earn on average 35 700 SEK while women earn 33 800 SEK, which means women earn 95% of men's salary. - What education is required to work as a shoe salesperson?
- High school education, preferably in retail, is recommended but not always required. - Are there many available jobs for shoe salespersons?
- Yes, there are currently around 550 jobs available in the profession. - How does the work environment affect the profession?
- The work mainly takes place in retail environments with many customer contacts and periods of standing. - What career opportunities are there after a few years?
- Opportunities include advancing to store manager, department supervisor, or further education within retail. - What are the future prospects for the profession?
- The forecast indicates a stable demand over the next five years, according to the Swedish Public Employment Service.
Salary distributed by age and sector
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 27000 kr | 33400 kr |
| 25-34 | 94% | 29500 kr | 35600 kr |
| 35-44 | 93% | 30900 kr | 34500 kr |
| 45-54 | 87% | 31700 kr | 34500 kr |
| 55-64 | 95% | 32200 kr | 35200 kr |
| 65-68 | 107% | 32500 kr | 37100 kr |
| Snitt | 95% | 29700 kr | 34600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 27000 kr | 33400 kr |
| 25-34 | 94% | 29500 kr | 35600 kr |
| 35-44 | 93% | 30900 kr | 34500 kr |
| 45-54 | 87% | 31700 kr | 34500 kr |
| 55-64 | 95% | 32200 kr | 35200 kr |
| 65-68 | 107% | 32500 kr | 37100 kr |
| Snitt | 95% | 29700 kr | 34600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 27000 kr | 33400 kr |
| 25-34 | 94% | 29500 kr | 35600 kr |
| 35-44 | 93% | 30900 kr | 34500 kr |
| 45-54 | 87% | 31700 kr | 34500 kr |
| 55-64 | 95% | 32200 kr | 35200 kr |
| 65-68 | 107% | 32500 kr | 37100 kr |
| Snitt | 95% | 29700 kr | 34600 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 27700 kr | 33000 kr |
| 25-34 | 94% | 30400 kr | 36900 kr |
| 35-44 | 93% | 32300 kr | 36100 kr |
| 45-54 | 87% | 35500 kr | 37500 kr |
| 55-64 | 95% | 34000 kr | 36300 kr |
| 65-68 | 107% | 33600 kr | 36000 kr |
| Snitt | 95% | 31100 kr | 35700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 27700 kr | 33000 kr |
| 25-34 | 94% | 30400 kr | 36900 kr |
| 35-44 | 93% | 32300 kr | 36100 kr |
| 45-54 | 87% | 35500 kr | 37500 kr |
| 55-64 | 95% | 34000 kr | 36300 kr |
| 65-68 | 107% | 33600 kr | 36000 kr |
| Snitt | 95% | 31100 kr | 35700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 27700 kr | 33000 kr |
| 25-34 | 94% | 30400 kr | 36900 kr |
| 35-44 | 93% | 32300 kr | 36100 kr |
| 45-54 | 87% | 35500 kr | 37500 kr |
| 55-64 | 95% | 34000 kr | 36300 kr |
| 65-68 | 107% | 33600 kr | 36000 kr |
| Snitt | 95% | 31100 kr | 35700 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 26600 kr | 33700 kr |
| 25-34 | 94% | 28700 kr | 34600 kr |
| 35-44 | 93% | 30000 kr | 33500 kr |
| 45-54 | 87% | 29500 kr | 32700 kr |
| 55-64 | 95% | 31100 kr | 34500 kr |
| 65-68 | 107% | 31200 kr | 38400 kr |
| Snitt | 95% | 28700 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 26600 kr | 33700 kr |
| 25-34 | 94% | 28700 kr | 34600 kr |
| 35-44 | 93% | 30000 kr | 33500 kr |
| 45-54 | 87% | 29500 kr | 32700 kr |
| 55-64 | 95% | 31100 kr | 34500 kr |
| 65-68 | 107% | 31200 kr | 38400 kr |
| Snitt | 95% | 28700 kr | 33800 kr |
| Age | Base salary | Monthly salary | |
|---|---|---|---|
| 18-24 | 102% | 26600 kr | 33700 kr |
| 25-34 | 94% | 28700 kr | 34600 kr |
| 35-44 | 93% | 30000 kr | 33500 kr |
| 45-54 | 87% | 29500 kr | 32700 kr |
| 55-64 | 95% | 31100 kr | 34500 kr |
| 65-68 | 107% | 31200 kr | 38400 kr |
| Snitt | 95% | 28700 kr | 33800 kr |
About the data
All information displayed on this page is based on data from the Swedish Central Bureau of Statistics (SCB), the Swedish Tax Agency and the Swedish employment agency. Learn more about our data and data sources here.
All figures are gross salaries, meaning salaries before tax. The average salary, or mean salary, is calculated by adding up the total salary for all individuals within the profession and dividing it by the number of individuals. For specific job categories, we have also considered various criteria such as experience and education.
Profession Shoe salesman has the SSYK code 5223, which we use to match against the SCB database to obtain the latest salary statistics.
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