Vacant job

We are now looking for a CRM Manager for our client Svea Solar, for an exciting interim assignment starting in August and lasting approximately 3 months.

The assignment is full-time and based at the client's office in Stockholm.

About Svea Solar:

Svea Solar is in a phase focused on profitability and transformation on multiple levels. We are shifting from traditional solar energy to a focus on broader energy solutions that reduce electricity costs for thousands of Swedish homes. This change requires more than just new offers. Therefore, we are fundamentally developing both our business and our brand. With ongoing, insight-driven brand work, we have a unique opportunity to build an identity and communication that reflects the new role Svea Solar will take on the energy market.

At the same time, we are changing how the marketing team works. We are building a team that combines creative height with analysis, tempo, and effect – where AI is a natural tool for working smarter. At Svea Solar, tools like Lovable, Claude, and Copilot are already in use – and there is room for you to test and learn. As we grow, both organically and through acquisitions, our existing customer base becomes an increasingly important growth engine. Tens of thousands of Svea Solar customers are now to be guided further in their energy journey – towards more products as well as higher engagement and trust.

That is why we are looking for you, our CRM Manager!

About the role & team:

As CRM Manager, you have overall responsibility for developing and implementing Svea Solar's lifecycle and CRM strategy. You ensure that our customers receive relevant, value-creating communication throughout the entire customer journey – from onboarding to loyalty, referrals, and new business opportunities.

This is a role for you who thrives on combining strategy, analysis, and operational execution. You are not just the one who defines the customer journeys – you build, launch, analyze, and optimize them yourself. You will become a key person in the work to strengthen the customer experience, increase customer value over time, and create growth in our existing customer base.

In the role, you will become part of the marketing team and report to our CMO.

You will mainly:

• Build, launch, and optimize automated customer journeys and communication flows covering the entire customer lifecycle.
• Ensure the right message reaches the right customer at the right time through smart segmentation based on customer behavior, lifecycle phase, and business potential.
• Own and further develop our CRM and marketing automation flows – from idea and setup to analysis and continuous optimization.
• Monitor and analyze customer behavior, campaign results, and key metrics, and turn insights into concrete improvement measures.
• Own and develop our customer surveys (NPS and CSAT) as an integrated part of the customer experience and customer journeys.
• Together with the Business Area Manager Customer Base, plan, execute, and optimize up-sell, cross-sell, and loyalty initiatives.
• Collaborate closely with commercial and operational teams to ensure that customer communication and journeys support business goals and customer needs.
• Act as a requirement setter for IT and data teams to ensure that the right customer data, events, and signals are available in our systems. You understand what data is required to create effective customer journeys and can translate business needs into technical requirements.

Important to know about the role:

This is a role with significant autonomy where you both set the direction and perform the work. We are therefore looking for someone who enjoys being operational and thrives on building flows, setting up segments, analyzing results, and driving improvements in detail – while also having the ability to see the big picture and develop our long-term CRM strategy.

We are looking for you who have:

• Experience with marketing automation or lifecycle marketing in a fast-paced B2C environment.
• Hands-on experience with marketing automation platforms (e.g., Customer.io, Marketing Cloud, Braze, or similar) and CRM tools (e.g., Salesforce, Hubspot).
• Experience in translating business needs into data requirements and technical specifications, and driving requirement setting with IT, data, and development teams to ensure the right customer data, events, and signals are available for effective customer journeys.
• An analytical and data-driven approach – you use data to prioritize and optimize.
• Structured and meticulous – you maintain high quality in execution and follow up on what you launch.
• Collaborative – you enjoy working closely with several different teams.
• Relevant education in marketing, communication, or equivalent.

Meritorious:

• Experience with subscription-based business models.
• Experience from industries with high customer volume, e.g., telecom, fintech, energy, or SaaS.

Does this sound like an assignment for you? Apply directly as we are interviewing on a rolling basis!

About the assignment:

For this assignment, you will be employed as a consultant at Digitalenta. We offer all our consultants a substantial wellness allowance, insurance, favorable pension savings, consultant meetings, and of course an engaged consultant manager who is available to you throughout the employment period.