Vacant job

Do you want to work with brand communication in an organization that impacts our entire society on a daily basis? PostNord Sweden is now recruiting a Marketing Strategist whose main focus is to define goals and strategy for the brand and to monitor key figures related to the brand's position and development in the market. PostNord is in an exciting position – we have a strong market position but we still have much left to develop and improve. We want more people to choose us more often, and for this, the marketing organization has a clear annual strategy and communication plan to align with this goal. Does this sound interesting? Read more below!

You, us, and the job

In the role of Marketing Strategist, you will belong to the Brand and Marketing team, consisting of approximately 10 colleagues within different areas of expertise. You are responsible for ensuring that the marketing strategy is relevant based on various data-driven insights from Brand Tracker, Marketing Mix Modeling, and other sources. You will analyze the brand's position in the market and provide input to business planning, budgeting, and strategy. You will prepare an annual marketing and communication plan. Together with the Insight Manager, you will compile and present Brand Performance against set goals quarterly. In collaboration with the Brand Manager, you will ensure the right guidelines and frameworks for consistent and coherent communication and tone. The Marketing Strategist reports to the Marketing Director, and your workplace is our unique headquarters, Arken, in Solna.

What you will do

• Define and develop an overarching strategy to ensure brand communication aligns with business goals.
• Monitor and analyze brand awareness, perception, and campaign effectiveness.
• Ensure uniform tone and positioning in external communication.
• Conduct target group and market analyses to identify needs and trends.
• Be responsible for long-term planning of brand-building activities.
• Identify new opportunities to strengthen the brand and its market position.

Who you are

• Analytical and data-oriented: you are accustomed to turning data and insights into strategic and tactical campaigns.
• Detail-oriented: you enjoy diving deep into analyses and looking at how we can best calibrate different variables to achieve the best effect.
• Collaborative: you handle collaboration with many different partners and dependencies in your work effectively.
• Confident and stable: you are completely comfortable presenting to larger groups and arguing for various initiatives and decisions with senior stakeholders.
• You are unique: We place great importance on your personal qualities.

What you bring with you

• An academic degree in marketing, communication, or equivalent documented diploma education in Brand Management.
• At least 10 years of experience as a brand strategist at an agency or in larger companies with complex structures.
• Extensive knowledge of modern brand strategic models.
• Previous experience in analyzing data regarding the brand's position and performance over time.
• Extensive experience in developing marketing strategies for complex operations.
• Previous experience in work environments with a growth focus.
• Proficiency in Office 365 at a high level.
• Good knowledge of Swedish and English, both in speech and writing.

Why we exist

We move things forward; through parcel and logistics solutions, we help people, businesses, and society develop forward in a sustainable and profitable way. We are in constant transformation and work consistently on developing both our offering and our employees. At our company, people with different backgrounds and experiences work together, and you will become part of a workplace that actively works with diversity. We are PostNord – a fantastic company to work and grow with. Read more at postnord.se.

Welcome with your application

Welcome with your application! In this recruitment, the advertising will take place over the summer holiday, after which the actual selection process will begin in August. In the selection, we apply selection questions, video recordings, and work psychological tests as needed. The position is a permanent employment with a start date after agreement. If you have any questions about the position, contact Talent Acquisition Specialist - Casper von Sivers at [email protected]. We look forward to hearing from you! For union contacts, see Union Contacts.

Day and night we are on the move – from one person to another, from one company to another. Every day we deliver over 4.5 million letters and 600,000 parcels. Every shipment is important – mail, parcels, and logistics enable relationships and business. Here you get to be part of the impact!

PostNord is the leading provider of parcel and logistics services to, from, and within the Nordic region. We have over 26,500 employees and as one of the largest employers in the Nordics, we take significant social responsibility. We offer an attractive and developmental workplace where employees can grow and thrive. With us, you get decent working conditions according to collective agreements, pension benefits, fitness allowances, and other perks through our own employee foundation, PostNord Plus. We prioritize both our customers and our employees, believing that development and career opportunities are the foundation for being an attractive employer for staff and a total supplier for our customers.

We are leading the industry into the low-carbon economy, with the goal of becoming fossil-free by 2030. We continuously work to reduce our environmental impact by investing in fossil-free transport and developing sustainable solutions for our customers and employees. With our expertise and unique distribution network, we are developing the prerequisites for future communication and trade.