Vacant job

We are searching for a Communications Manager for our client.

The assignment will include:

• The Programme/Campaign Manager will be responsible for supporting local market campaigns in creation, activation, and optimization, achieving results/objectives based on set KPIs.
• The Campaign Manager needs to have a solid understanding of all available content across different campaigns and should be able to advise on how to utilize them in the markets.
• The Programme/Campaign Manager will help and guide the selection of the right target audience, support the creation of the message house, match the right message for the right part of the funnel, and localize or create new content pieces along the funnel. Further support includes selecting the right go-to-market channels for the target audience, guiding the agency to adjust content accordingly. Support markets in landing page creation to build an engaging storyline. Support markets in developing MA email flows, creating the right Adobe reports in the system, analyzing data, and supporting optimization during execution to derive results and insights at the end of the campaign for next steps.
• By analyzing past initiatives, the Programme/Campaign Manager should further identify weaknesses in awareness/engagement or the bottom of the funnel, recommending targeted content or clear calls to attract the right audience.
• The Programme/Campaign Manager should also support the coordination of some Tier 1 programmes with the markets for selected projects.

Technical experience:

• Digital marketing expertise: Proficiency in digital marketing tactics such as email marketing, content marketing, paid media – SOME advertising, SEO. Channel knowledge, especially tailored for B2B.
• Integrated Campaign Management: Proven ability to plan, execute, and measure the success of B2B marketing campaigns across various channels (digital, print, trade shows, etc.) and through marketing automation. Knowledge of paid, earned, shared, and owned channels. Knows campaign optimization. Can do segmentation and tailored messaging of content. Has conducted integrated B2B campaigns.
• Marketing Automation Platforms: Familiarity with marketing automation tools, especially Pardot or similar platforms to manage and nurture leads. Prior usage of Pardot/Salesforce (CRM).
• Adobe Analytics platform: Able to understand data provided by reports, derive insights, and improve & optimize for next steps in campaigns, able to provide suggestions. Use of Adobe reports or Google Analytics reports.
• Content creation: Ability to direct agencies to create compelling marketing collaterals including case studies, reports, presentations, and SOME posts related to the food & beverage manufacturing industry. Ability to create a good storyline to attract prospects along the journey.
• Lead generation campaigns: Proven track record of generating high-quality leads through targeted marketing campaigns. Has conducted lead generation campaigns and shown clear results.
• AI-Driven Marketing & personalisation: Practical use of AI tools for content creation, segmentation, and campaign optimisation (e.g., generative AI for copy, dynamic email content, predictive lead scoring). Understanding of AI search (e.g., generative search) and how to adapt content for discoverability. Ability to use AI for audience insights and intent data analysis.
• Account-Based Marketing (ABM) 1 to few: Experience with ABM strategies for high-value B2B accounts. Ability to align sales + marketing on targeted account journeys, personalised content, and multichannel orchestration at account level. Has implemented 1 to few campaigns.

Required skills:

• Has a bachelor's degree, typically in marketing, business administration, communications, or a related field. Might have had a master’s degree in the field as well.
• At least 5 years of experience in B2B marketing, preferably in the food & beverage or packaging industry.
• Ability to interpret data and make strategic decisions based on campaign performance metrics.
• Strong organizational skills to manage multiple campaigns simultaneously.
• Stakeholder management.
• Excellent written and verbal communication skills to effectively convey messaging to B2B customers, especially in the manufacturing industry.
• Ability to work cross-functionally with comms ops in the markets, global external & internal comms teams, and marketing to align on objectives.
• Problem-solving skills, flexibility/adaptability.
• Ability to create compelling presentations and deliver them for campaign result reporting.

Preferred skills:

• Experience from the food & beverage manufacturing or packaging industry.
• Used to working in different timezones.
• Master’s degree in a related field like digital marketing.

Your Application

Does the role sound interesting and like a good fit? We recommend submitting your application as soon as possible, as we are conducting interviews on an ongoing basis and the position may be filled before the application deadline. We can only receive and process your application if you register your CV in our portal. Due to GDPR regulations, we cannot accept applications via email. We warmly welcome your application! The assignment is part of Quest Consulting’s staffing services.

About Us

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