Vacant job

We are looking for a Social Media Manager to handle and develop the company's presence on social platforms such as Instagram, LinkedIn, TikTok, Facebook, and YouTube. The role is a blend of strategist, creator, and analyst with the goal of increasing brand awareness and marketing Dalarna as a travel destination nationally and internationally, driving traffic, and building strong customer relationships. All with the aim of attracting more visitors to our beautiful Dalarna!

ABOUT THE ROLE

Our Social Media Manager is a "jack-of-all-trades creator" with strong communication skills, an eye for visual design, and an interest in data and trends.

You will be responsible for planning, booking, production, publishing, analysis, and results. You will collaborate closely with colleagues and play a key role in Visit Dalarna's mission.

The work is varied and covers the entire chain from idea to follow-up:

• Strategy and Planning: Develops long-term plans and publishing schedules (content planning) aligned with the company's overall marketing and business goals and KPIs.
• Content Creation: Produces and adapts material such as text, images, and short video clips for social media and websites to engage target audiences.
• Community Management: Manages interaction with followers by responding to comments, messages, and moderating discussions to build a loyal community.
• Analysis and Optimization: Tracks statistics and metrics (e.g., reach and engagement) to understand what works and continuously improve content based on platform algorithms.
• Environmental Scanning: Keeps an eye on trends, new features, and competitors to ensure the brand communicates in a relevant and up-to-date manner.

WHO ARE YOU?

We are looking for someone with excellent self-leadership skills, who enjoys collaborating and can coordinate and plan effectively. You have a good strategic overview and understanding of target audiences and market communication as a whole, and are accustomed to producing a significant amount of content yourself.

We see that you have:

• A university/college degree in marketing or another area considered relevant by the employer.
• Strong planning skills for various channels.
• Several years of experience in image and film production adapted for social media, including camera, lighting, sound, editing, and other production aspects.
• Experience in writing text for social media, preferably with knowledge of AI adaptation.
• Experience collaborating with agencies and being a good client.
• Experience working with platforms such as Google, Meta, LinkedIn, and TikTok.
• Experience working in digital systems such as CRM, image banks, and Office365.
• Fluency in Swedish and English, both spoken and written.
• A valid driver's license (Category B) (the role involves travel within the county).

It is an advantage if you have knowledge and experience of international markets and tourism/the visitor industry.

PRACTICAL INFORMATION

Scope: Full-time (100%).
Employment type: Permanent. We apply a probationary period.
Location: Rättvik.
Start date: As agreed.

Contact Persons:
Johanna Hemming, CEO – [email protected]
Sophie Resare, Sales and Marketing Manager – [email protected]

APPLICATION

Feel free to submit your application with a CV and cover letter.

Selection is ongoing, and the position may be filled before the application deadline. Visit Dalarna is a municipal company, and your application documents constitute a public record according to the principle of public access.

We kindly decline contact from recruitment agencies, ad sellers, and similar parties regarding this advertisement.

ABOUT VISIT DALARNA

Visit Dalarna AB is owned by the 15 municipalities of Dalarna and works to create sustainable growth in Dalarna's visitor industry. We do this by marketing and selling Dalarna nationally and internationally, contributing to sales and bookable business, bringing the industry together for networking and knowledge sharing, developing an increasingly digital visitor service, and providing data, knowledge, and analysis.

Visit Dalarna is the unifying force for the visitor industry in Dalarna. We strive to integrate our success factors into daily work by being competent, responsive, and innovative. Team spirit and collaboration are important to us, meaning we support and help each other. We hope you want to join us on our journey forward.