ONLINE CHANNEL MARKETING SPECIALIST – Media Solutions (TV, AV, Monitor)

Are you data-driven, creative, and knowledgeable about digital marketing? Then you could be our next Online Channel Marketing Specialist!

About the Company

HS Ad & LG Electronics
HS Ad was founded in 1984 and is LG Group's internal advertising agency that manages the majority of the group's national and global marketing efforts. With a presence in 28 countries, HS Ad offers creative hybrid solutions in both traditional (ATL/BTL) and digital marketing. The focus is on developing digital communication and creating strong customer experiences in both physical and digital stores.

The Nordic office, HS Ad Nordic, is located in Kista and shares premises with LG Electronics Nordic – where close collaboration takes place in daily operations.

LG Electronics is a global innovation leader that develops products that simplify and enhance people's lives. In the home appliances and air solutions business area, LG is at the forefront both technically and in terms of customer experience. In the Nordics, LG drives its marketing through owned, paid, and retailer-driven channels, aiming to be the first choice for today's digital consumers.

About the Position

As an Online Channel Marketing Specialist, you will play a key role in driving and executing digital marketing efforts in Sweden, Norway, Denmark, and Finland. The position is a fixed-term contract for approximately 7 months. You will work closely with both internal teams within LG Electronics Nordics and external partners such as agencies and retailers.

Your main focus is to create visibility and engagement through data-driven campaigns – from planning and publishing to analysis and optimization. The role requires good project management, collaboration skills, and a keen eye for detail. You will work with LG's own direct channels (LG.com), paid media, affiliate networks, and retailers' online platforms.

Working in Excel is a natural part of your daily routine – you analyze data related to campaigns, product content, SEO, and customer behaviors, and translate insights into actions. You are proficient in PowerPoint at an advanced level and use it daily to create reports and presentations for both internal and external stakeholders.

Examples of Responsibilities:

• Execute and follow up on campaigns together with retailers, agencies, and internal teams
• Ensure correct product content and marketing materials in LG's digital channels
• Analyze campaign data and create insightful reports for improvement and optimization
• Participate in the launch of new products on LG.com and drive visibility in retailers' channels
• Create and localize content for banners, landing pages, and campaigns
• Coordinate projects and deadlines with a focus on both creativity and structure

We are looking for someone who

• Has experience in digital marketing, campaign management, or e-commerce
• Is accustomed to working with Excel for analysis and reporting
• Speaks and writes fluently in Swedish and English; other Nordic languages are a plus
• Thrives on managing multiple projects simultaneously and has good structure in their work
• Has a solution-oriented and structured approach – you keep many balls in the air without losing focus
• Communicates clearly, pedagogically, and factually with various stakeholders

It is advantageous if you have experience with CMS and PIM/DAM tools (preferably Adobe Experience), Google Analytics, affiliate networks, SEO/SEM, and paid media platforms (Meta, Display).

You are a person who combines creativity with analytical skills. You are proactive, solution-oriented, and comfortable collaborating both internally and externally. You have an eye for detail, enjoy working in a fast-paced environment, and have a genuine interest in developing marketing efforts that deliver results.

The position reports to the Head of Digital & E-commerce and is part of the Nordic Digital & E-commerce team within HS Ad Nordic – an LG company.

Other

In this process, HS Ad Nordic (an LG Group company) collaborates with Kraftsam Recruitment & Staffing. We kindly but firmly request no contact from external recruitment and sales consultants.

If you have questions about the position, please contact the responsible recruiter Kristina Maksimovic at [email protected]

We look forward to your application!