About the Role

The Channel Marketing Lead (CML) will be responsible for marketing business planning with key partners (i.e., operators and retailers): yearly, quarterly channel, and monthly activation planning with customers and sales. Responsible for understanding the business strategy for the given customers and operators as well as key consumer and shopper strategies. Together with sales, set the omni-channel strategy and secure the best presence and mix of activations for given product groups and customers. Ownership of Samsung branded presence online and in-store at given resellers. Planning and execution of fixed installations, as well as securing share of voice for branded retail and customer touchpoints, and ensuring ROI. The Channel Marketing Lead (CML) will be responsible for channel marketing and sales-driven activations as well as for bringing concepts to the major sales channels. This includes responsibility for ensuring sell-through activations in the channels/stores where Samsung products are represented and sold. The CML works closely with the respective Key Account Managers. Co-hosted events are other areas where the CML will be responsible for planning and execution.

Main Competence:

• Interacting and Presenting: Communicates and networks effectively. Successfully persuades and influences others. Relates to others in a confident and relaxed manner.
• Creating and Conceptualising: Open to new ideas and experiences. Seeks out learning opportunities. Handles situations and problems with innovation and creativity. Thinks broadly and strategically. Supports and drives organizational change.
• Organising and Executing: Plans ahead and works in a systematic and organized way. Follows directions and procedures. Focuses on customer satisfaction and delivers a quality service or product to the agreed standards.
• Analysing and Interpreting: Shows evidence of clear analytical thinking. Gets to the heart of complex problems and issues. Applies own expertise effectively. Quickly learns new technology. Communicates well in writing.

Qualifications

Most relevant qualifications, education, and training:

• University degree within marketing or equivalent.
• 3-5 years of experience within Partner/Channel marketing.
• Experience from local paid and owned media landscape.

Most relevant previous work experience:

1. Customer channel integration & sales maximization (omni-channel perspective; in-store, DM, online, CRM).
2. Media and customer campaign planning experience.
3. Sales & Marketing joint sell-out 360 planning, execution, and review.
4. Key account experience.

Required language skills: Swedish and English both verbally and written.

About the Employer

At 21Activa, we have over 30 years of combined experience in staffing and recruitment. With a focus on warehousing, logistics, transport, and administration, we help companies in Stockholm, Uppsala, Roslagen, and Mälardalen find the right competence. We are an authorized staffing company with collective agreements that stand for security and commitment. When our employees thrive, the best results for our customers are created.