Web Editor at Riksteatern

Riksteatern's national operations are now looking for a web editor with experience in channel conversion and a knack for creating engaging content.

If you also appreciate performing arts and want to help more people experience the magical world of theatre, you might be our next colleague!

What does the position entail?

As a web editor at Riksteatern, you will be responsible for the content on riksteatern.se and scenkonstportalen.se – where performing arts actors, producers, and organizers meet around theatre events across the country. This includes overall responsibility for content, navigation, and UX on Riksteatern's external websites. You will be responsible for the channel and target audience strategy for the websites in close collaboration with the department's strategists, management, and channel specialists, you will write and produce content, and ensure measurement, analysis, and insight work related to both your own channels and analysis of visits between channels.

Your tasks will include:

• developing, quality-assuring, and publishing content so that users encounter material that is accessible, easy to understand, relevant, engaging, and that increases sales and audience for Riksteatern's productions,
• continuously optimizing content based on data, analysis, and UX insights,
• working with content development and content structure, and
• ensuring good synergies between different channels and that different target groups can easily navigate the sites based on the information they seek.

You will be responsible for the editorial plans and annual cycles for the websites, and work closely with the communication strategist and other channels to ensure channel synergies in communication.

In this role, you are expected to have good experience in SEO-optimizing website content, and together with technical system managers, you will ensure that the websites evolve with the times and user needs.

You will be part of the Communications Unit in the Marketing and Communication department. You will be part of a team that works cross-functionally on various projects and collaborates closely on communication outputs with other channel-responsible colleagues and with the department's In-house agency that produces marketing and communication materials.

As a web editor, you will have the opportunity to take significant responsibility and ensure that the content on the websites maintains high quality in terms of usability and accessibility.

What is required for the position?

• A university degree in communication and marketing or equivalent, or experience acquired in another way.
• You should have at least five years of experience working as a web editor or in a comparable role with editorial content responsibility, and have documented experience in content production for digital platforms over the past five years.
• Documented experience in creative and converting writing for the web, with good results, over the past five years.
• Ability to identify improvement projects, be skilled in planning and organizing projects, and have strong collaboration skills.
• Good knowledge of the publishing tool Optimizely (Episerver).
• Good knowledge of measurement, analysis, and follow-up via Google Analytics.
• Documented experience in working with SEO optimization with good results.
• Knowledge of UX design and website accessibility.
• Basic knowledge of image management and editing tools such as Adobe Photoshop.

Merits:

• Experience in specifying requirements for CMS tools.
• Knowledge and experience in SEM.
• Experience and knowledge in digital marketing.
• Experience in brand-strengthening work.
• Experience in plain language.

To fit this position, we believe you are a humble person who is confident in your skills and a whiz at collaboration. You are structured, strategic, pedagogical, and a very experienced writer – with the ability to clarify communication and present content clearly, understandably, and with a sense of tone in text. You are used to adapting to different target groups and needs, and can write both inspiring editorial texts and converting texts in booking flows. You are excited about digital development and environmental monitoring, have the user experience in focus, and a desire to develop how information can be presented in various digital formats.

What do we offer?

A dynamic operation and organization for everyone, with space for each person's unique abilities, perspectives, and creativity. Riksteatern's vision is performing arts that set thoughts and feelings in motion. We strive to be there for everyone in the entire country as Sweden's stage.

You will also get to experience Riksteatern's performances and work in a place where we are passionate about engaging people across the country.

About the employment

The position is a permanent employment that begins with a six-month probationary period located in Hallunda, just outside Stockholm. Travel is included in the position, and some evening and weekend work may occur. There is an opportunity for some remote work by agreement with the immediate supervisor. The start date is as soon as possible.

Application

Please send in your application as soon as possible! Selection is ongoing, which means we may adjust the final application date.

Riksteatern is a popular movement. About 40,000 members, 220 Riksteater associations, 21 regional associations, and 50 affiliated organizations across Sweden are part of Riksteatern, which arranges, mediates, produces, and develops performing arts. The core of the popular movement is voluntary work in Riksteater associations throughout the country. As a popular movement and national performing arts institution, Riksteatern bears a special responsibility to create performing arts that have the potential to reach everyone across the country through a clear equality and diversity effort. Riksteatern's vision is performing arts that set thoughts and feelings in motion - for everyone, everywhere. We want to be an organization for all, with space for each person's unique abilities, perspectives, and creativity. Therefore, we strive for a diverse workforce that, with its various experiences, has the potential to broaden our offering of performing arts and thus reach a wider audience. In other words, we strive for diversity on, behind, and in front of the stage. Riksteatern contributes to nearly half a million performing arts visits per year and also has a substantial international operation. Cullberg and Riksteatern Crea are parts of Riksteatern. Read more at riksteatern.se (https://www.riksteatern.se).